tag:hiroseno.com,2008:/blog/careers002//50 2008-07-28T01:23:06Z Careers, Jobs & Employment Information Movable Type 3.36 tag:hiroseno.com,2007:/blog/careers002//50.2193 2007-05-05T12:09:24Z 2008-07-28T01:23:06Z

Marketing-with-Intent precisely drives y...

Marketing-with-Intent precisely drives you to your target and with greater speed because you are using the right mode of transportation, an accurate compass and a clear vision of where you're headed. You'll differentiate yourself from your competition by using the right vehicle to uncover the best career for you. Finding a job is easy. Locating a meaningful career is much harder but well worth the sweat. The traditional method of career transitioning moves you out of the driver's seat and into the back seat. Whenever your career marketing campaign is driven by your needs rather than the employer's, you lose control of steering your job search in the right direction. Today's customer-centric marketplace requires companies to selectively position each product properly, target it toward the right market and package it into an effective, memorable branding. You'll need this same laser-beamed approach to pinpoint the right career. It is not a one-shot, random deal. You must market with intent. Marketing is the whole business seen from the point of view of its final result, that is, from the customer's point of view. We distinguish ourselves through our marketing. Sell solutions, not product. Create demand. Effective marketing both in business and career campaigning also demands continued: ?Diligence in tracking outcomes ?Courage to ditch non- or underperforming efforts ?Hands-on creativity to exploit hidden opportunity There is no such thing as "soft sell" or "hard sell." There is only "smart sell" and "stupid sell." If you try to appeal to everybody, someone else is going to sneak behind you and pick off significant chunks of your market. Translation: Your competition wins. You lose. Smart selling understands the critical difference between mass marketing and marketing segmentation: ?In mass marketing, candidates seek to appeal to a broad range of employers by passively utilizing a single untargeted and generalized marketing strategy. Dumb choice. ?In market segmentation, or Marketing-with-Intent, the job seeker proactively seeks to appeal to well-defined employer targets. This is accomplished through a strategically-designed marketing action plan that employs multiple strategies simultaneously. Smart choice. Former U.S. president Jimmy Carter achieved a successful career marketing campaign because the voters' needs were understood, emphasized, reinforced and fulfilled. Jimmy Carter overcame a voter-perceived liability of being a Southerner and Farmer by getting on a tractor, wearing blue jeans, and making sure the people saw his boots were mud-filled from walking the fields. His Marketing-with-Intent effort dramatically and effectively linked the need for voters for a leader that understood their issues to the credibility of being "one of the people." Hot career tip: Want to transfer your skills into a better career and perhaps even a different industry and do so more quickly? Stop viewing and marketing yourself exclusively by what you've done. Tunnel vision severely underestimates your career options and income potential. Here are seven tips to ensure you're marketing with intent and the expedition won't be futile: ?Know the job market ?Know your functional and industry options, or employer's needs in these areas ?Recognize your marketing skills, where you are most marketable, and all you have to offer ?Develop a marketing plan of action to generate multiple, simultaneous interviews ?Shore up your writing skills to create the kind of highly effective resumes and letter that make the system work ?Allow time to run a complete job search coherently, independently, and productively ?Gain sufficient exposure (access) to ample numbers of decision-makers Marketing-with-Intent is a breakthrough market segmentation strategy that more definitively steers your career campaign by giving you back control of the wheel. However, this groundbreaking tactic consistently requires you to use the right tools to be effective: ?Positioning (posture yourself as a problem solver) ?Exposure (detect indications of hiring patterns and necessity for solutions) ?Marketing (create demand for your talents by communicating your benefit) When you identify employer needs through subterranean market research and then develop a personalized solution and communication initiative that aligns with those needs, you'll flawlessly yield a positive outcome. Never drive your job search blindfolded and certainly don't let hindsight be your tour guide. Zoom, Zoom. Marta L. Driesslein, CECC(http://www.interviewing.com) is a senior consultant for R.L. Stevens & Associates Inc., a career marketing firm and organization celebrating over 24 years of providing strategic marketing solutions for its clients' career transitioning needs.]]> tag:hiroseno.com,2007:/blog/careers002//50.2194 2007-05-05T12:09:24Z 2008-07-28T01:23:06Z

Do you have the courage to ignore the ex...

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Do you want to continue your costly, tim...

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Ever had that perfect life when everythi...

Ever had that perfect life when everything seems perfect yet you wanna die. I am in the situation where I have the perfect imperfect world. I have a daughter which might not be mine after 6 years of believing she is, I have a girlfriend who is so imperfect she is perfect for me. A son well he is only 8 months old and he seems to be the only perfect balance at the moment. My girlfriend doesnt know what she wants in life and with the internet at my finger tips it doesn't help me much why cause its not perfect. I discovered many months ago that everyone is the best advisor in the world "dropping" you into a world of dispair and not knowing anything about you. You have to sit and master your own self before you can master your abilities and knowing what you want in life. I am the first to advise someone as to what they need to do in life yet my life is not right yet. I sat the other day thinking to myself that I have the abilty to defy the law of gravity but I need to find a sense of balance between perfect and imperfect. I need both in my life in order to have the perfect BALANCED life. Everyone strives to find the perfect life but without imperfection you will never find it. You have to accept the fact that life offers challeages that can imperfectly perfectly improve your self worth. Once you have accepted this only then you will really know who you are and what you are worth to yourself and others. Now that I might have confused you and maybe even opened your eyes to another offer of plains life has to offer you may thank me someday or even think what a nut case, well the anser to both is thank you, why cause you have now made the correct assumption that evryone is different and that we all need to be like this in order to make the world perfect. Now that I have this off my chext I thank you for raeding and hope that you may learn from this and find YOUR balance. Jaco Els - Long time searcher for perfection tag:hiroseno.com,2007:/blog/careers002//50.2197 2007-05-05T12:09:24Z 2008-07-28T01:23:06Z

Your value proposition is a series of st...

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From the moment you are born and you tak...

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Why is it a good idea to determine your ...

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Your network consists of family, friends...

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You have worked hard at finding your nex...

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In the limited time an interviewer has w...

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Everyone dreams of a life full of love a...

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The hidden job market has been touted as...

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You are one of the fortunate few who hav...

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I'll quickly cover the following: A) Why...

http://www.WorkTree.com. WorkTree.com is the largest job search portal in the world and has been online since 1999. Nathan has over 10 years experience as a both a recruiter and career counselor.]]> tag:hiroseno.com,2007:/blog/careers002//50.2207 2007-05-05T12:09:24Z 2008-07-28T01:23:07Z

Looking for a new job? I'm about to reve...

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