<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0">
   <channel>
      <title>Audio Informations</title>
      <link>http://hiroseno.com/blog/audio/</link>
      <description>I will send you Audio Informations.</description>
      <language>ja</language>
      <copyright>Copyright 2008</copyright>
      <lastBuildDate>Sat, 05 May 2007 09:09:44 +0900</lastBuildDate>
      <generator>http://www.sixapart.com/movabletype/</generator>
      <docs>http://blogs.law.harvard.edu/tech/rss</docs> 

            <item>
         <title>The Ten Commandments of Using Streaming Audio On Your Website</title>
         <description><![CDATA[When it comes to placing audio on your website there are Ten Commandments you absolutely must follow. Break one of these Commandments and you can watch your website drive visitors away faster than the speed of sound. Fortunately, if you follow the Ten Commandments you can get people to stay at your website longer, inquire about your product or service more often, and even buy more of what you are selling. Doesn't that sound good?

So without further ado, here are the Ten Commandments you must follow when placing audio on your website.

Commandment #1

Don't set your audio to play automatically when people arrive at your website. Your visitors all have different computers with different speakers, some have the volume turned all the way up, some are already listening to music, some don't even have speakers to begin with. If you start playing your audio automatically you risk losing potential customers. It's much easer to leave a website or hit the back button then it is to search around for how to turn off your audio. One exception to this Commandment is the use of pop-up windows. Pop-up windows can be closed by the visitor yet they still leave them at your website. The same goes for exit pop-ups, these windows can be very effective at grabbing the visitors attention, although some people may not like it, it has proven to be very successful in some uses.

Commandment #2

Sounding like a Pro! You must have professional sounding audio on your site. Anything else will make you look like an amateur. If you are showcasing your own poetry, or telling a personal story, or marketing yourself, then you should use your own voice. But, if you are trying to sell something and your voice doesn't quite cut it, then have a professional voiceover person record your audio. It will make all the difference. You can find a list of affordable voiceover professionals at <a target="_new"  href="http://www.web-audio-reviews.com/voiceover.htm">www.web-audio-reviews.com/voiceover.htm</a>

Commandment #3

When using audio to sell or promote, keep it short! Long audio messages have their place online and rarely are they on the main page of a website. Keep your messages short, concise, to the point, and easy to follow. This can make all the difference in your audio message. Try to keep your promotional audio message around 30 to 90 seconds. Commercials are only 30 seconds and get their point across very well, follow their lead and do the same thing.

Commandment #4

Be prepared! If you or someone else is recording your audio then write out a script. Write out a complete word for word script, practice it out loud and change it as necessary. If you just &quot;wing it&quot; then it will sound like it. Have others listen and critique your script before you record it. Fine tune your script by removing unnecessary wording, trimming down the overall length, and wording it for maximum impact.

Commandment #5

When recording your own audio, smile! It will come across in your voice. But remember, if you don't sound like a pro even when you smile, then get one!

Commandment #6

Don't overload your site with audio. If you have too many audio buttons to choose from most people will choose none. Whereas when you only have a few audio buttons on your website it will encourage people to listen to your audio message. A single audio button done right is usually enough to get your point.

Commandment #7

Use music! Using music in addition to your voice will make your audio sound 100 times more professional and engaging. Add some easy listening intro music that fits the theme of your site, even sound effects if done right can make a tremendous difference in the way your message sounds. Remember to use music that is royalty free or music you have rights to use. Placing your favorite Beatles song on your website could get you in trouble. You can find several royalty free music resources here. <a target="_new" href="http://www.web-audio-reviews.com/royalty-free-music.htm">www.web-audio-reviews.com/royalty-free-music.htm</a>

Commandment #8

Have a point! This may sound obvious, but many people place audio on their website just because they can and for no other reason. No one cares about how fancy your audio is if it doesn't have much of a point to it. Have a purpose and reason for using audio.

Commandment #9

Tell people to listen to your audio! Just having an audio button on your website isn't good enough. You need to tell people what they will hear, what it's about, how long it is, and where to click to listen. Don't assume people will figure it out on their own, people need to be told what to do online, and the same goes for telling them to listen to your audio. Also, by telling visitors the length of your message they won't be afraid to listen to it because they will know how long it is. Research has shown that sometimes people will not listen to an audio message in fear that it may be too long. If it is a long message then tell your visitors so they will be prepared for an hour long audio message.

Commandment #10

Test your audio! Don't just place audio on your website thinking it will increase sales. Test it out, get opinions from your visitors, friends, and family, and then do split testing. Find out if the sales are greater with your audio. If you don't split test your site with different audio messages and without audio then you will never know if it's helping or hurting your website.

To place streaming audio on your site, as well as find a wealth of information, voiceover professionals, hosting, tools, and more, visit <a target="_new" href="http://www.web-audio-reviews.com/">www.web-audio-reviews.com</a>

Copyright Digital Enterprises Inc. All Rights Reserved

Publishing and Re-Print Guidelines:

The article text, resource box, URLs and copyright information must be left intact and unchanged.  When re-published online, all links must be live hyperlinks.  This article may not be distributed in any manner that does not comply with federal communication guidelines.  This article must not be password protected or limited to membership or paid-only viewing. This article must remain free.  These guidelines should NOT be included when re-publishing this article.]]></description>
         <link>http://hiroseno.com/blog/audio/2007/05/the_ten_commandments_of_using.php</link>
         <guid>http://hiroseno.com/blog/audio/2007/05/the_ten_commandments_of_using.php</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">audio</category>
        
        
         <pubDate>Sat, 05 May 2007 09:09:44 +0900</pubDate>
      </item>
            <item>
         <title>The Ten Commandments To Creating Amazing Audio Products</title>
         <description><![CDATA[1.Thou shall create audio products as the fastest way to come out with a product.

Forget about e-books. They take to long to create especially if you're a slooooow typist.  You can create an audio product in a day instead of weeks or months with an e-book. If you must create an e-book, do the audio first and have someone transcribe the audio into a word file. You than clean it up and add some chapter heads and an index and Bam! You have an instant e-book

2.Thou shall use a headset microphone for your recordings.

I find that using a headset mic is a lot more versatile than a standard microphone. A headset mic gives you the freedom to move your head around and you don't feel restricted as far as being positioned in front of a table top mic.

3.Thou shall not be afraid to record your voice.

Many people hate the way they sound on tape (me included) and feel that they cannot put together a &quot;Professional&quot; product. The first time you hear yourself on tape you are just going to die. It takes practice to actually speak properly. You get struck by the dreaded Uh and Um syndrome and the monotone voice virus but take heart ?you can do this. Slow down and concentrate on what you're saying and interject some emphasis and pitch changes to your voice. Bottom line?add some personality.

I'll admit I'm no professional speaker myself? It takes practice and you will get better.

Here are a couple books you might want to check out:The Quick and Easy Way to Effective Speaking by Dale CarnegieSecrets of Successful Speakers: How You Can Motivate, Captivate, and Persuade by Lilly Walters

4.Thou shall add intro and outro music to your audios

If you really want to add a professional polish to your products you must add the intro and outro music. You know that cool music you hear at the beginning of the audio just before someone starts the introduction.

You could give this site a try: frontandbackmusic.com for some demos.

5.Thou shall use different formats for your audio info product

A couple of ways to create an audio product is to interview someone over the phone and record it or just do a straight forward gab session on your own.  To keep it simple when I'm recording on my own, I write down some bullet points to use as memory joggers to keep me on track during the recording sessions. Also, when using the computer software it allows you to pause so you can get your thoughts together and then just restart the recording process without a skip.

6.Thou shall use different listening formats for your audio product.

When distributing your audios you have different formats to choose from. You can use .wav, .mp3, .ram files. Wave files take up the most space and are megabyte hogs. Mp3 and ram (real player files) take up the least amount of space and are good for streaming audio on the web. If you are distributing your audio on CD it is best to use wav. That way you will be able to listen to them in any CD player. Here is a little warning when recording your audio projects. Be aware of the space you have on your hard drive. A two hour recording session will take up to 1.3 gigabytes of space in wav. I like to record and edit in smaller intervals and burn them to a CD-RW just to get them off my hard drive.

7.Thou shall use cheap resources for your audio.

I get all my bubble pack shippers and CD cases off of Ebay. They have some great deals. I get my CD's duplicated at Diskfaktory.com because they can run small quantities of 50. I wouldn't get any more made until you know you have a winner.

8.Thou shall have fun when creating your audio products

I have to say I really enjoy the creation process and it's really neat when you go to record a product and can play it back and listen to it on the fly. You get a sense that this thing is really coming together. And when you add the music you really get a sense of satisfaction. Creating audio is really instant gratification when it comes to creating info products. I love it?

As of this writing, I'm working with my wife on a product and I'm interviewing her and we are having a blast. She makes mistakes and I make them and we just sit there and laugh. My wife has the UH and UM syndrome so we are trying to get cured of that? But the point is that we are having a good time.

Quick Tip: I use a splitter to add two microphones to my computer. You need to raise the volume to get it normalized.

9.Thou shall build a audio information empire

If you really want to get a jump start in the information product business this is the easiest and funniest way to do it. As fast as you can record and edit these things the faster you can crank them out and start making some money. Also audio CD and tapes have a higher perceived value and you can get more for them then by just selling an e-book.

10.Thou shall learn what software to use for your audios.

Software can be expensive. Many of the gurus recommend Sounforge but I prefer a program from Cakewalk called Plasma. This software is half the price of Soundforge and is very versatile.

Well there you have it. Some good tips to get you started on building your audio empire.

Happy Recording,

John Kiel

(c)2005 John Kiel

If you're looking to take a shortcut and you would like me to take you by the hand and show you all the tricks to record audio products, add audio to the web, and record telephone conversations then my new video and audio tutorial course is for you. I even throw in 5 software programs to launch your audio business and at a price you will not believe.Go now to <a target="_new" href="http://www.audioproductsmadeeasy.com">http://www.audioproductsmadeeasy.com</a>]]></description>
         <link>http://hiroseno.com/blog/audio/2007/05/the_ten_commandments_to_creati.php</link>
         <guid>http://hiroseno.com/blog/audio/2007/05/the_ten_commandments_to_creati.php</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">audio</category>
        
        
         <pubDate>Sat, 05 May 2007 09:09:44 +0900</pubDate>
      </item>
            <item>
         <title>7 Ways to Use Website Audio in Your Marketing Arsenal</title>
         <description><![CDATA[Most visitors to your website are using computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability.

In the past, web audio was primarily decorative, consisting of musical fanfares or other clichéd sound effects. Now, you can use audio to multiply the impact of your message and create stronger bonds with your visitors.

Audio's power comes from its ability to engage more of your visitor's senses. The more senses you engage, the easier it will be to effectively communicate. Instead of just reading your words and looking at your picture, you can communicate with your voice ? and the voices of your clients.

The power of audio can be appreciated by comparing the newspaper column version of Tom and Ray Magliozzi's Car Talk with the program aired each week on National Public Radio. Although the newspaper column and radio program address the same topics, it's far more fun to listen to Car Talk ? where you can experience Tom and Ray's intonations and phrasing ? than to read the same words.

Here are some of the ways you can employ audio on your website:

- Welcoming messages. You can create closer emotional bonds with website visitors by personally welcoming them to your site and introducing some of the features they should explore.

- Testimonials. Audio testimonials are far more powerful that written testimonials, especially if you include a photograph of the individual speaking the testimonial. The next best thing to a face-to-face referral is a recording of a client explaining their satisfaction with your product in their own words.

- Guarantees. Your satisfaction guarantees gain impact when you deliver them in your own voice. Place them on your order form, at the point of sale. People are inherently cautious about ordering products and services from the Internet. Reassure them that their credit card and personal information are safe with you.

- Seminars and teleconferences. Short excerpts about upcoming events can make your event even more appealing. Snippets from past seminars can whet visitors' appetites for more.

- Tips. Add interest to your site by describing an audio 'tip of the day' or 'tip of the week' in your own words. Be sure to offer access to previous tips, too.

- Audio postcards. You can include audio invitations and testimonials as links in email sent to clients and prospects. To arrange an audio testimonial, simply provide your client with a phone number and password, and invite them to call up and express their satisfaction with their purchase from you. Audio postcards are a great way to stay in contact with your clients and prospects with an announcement of an upcoming product or service. They are also a quick way to acknowledge a special occasion.

- Streaming audio can be used to allow visitors to playback longer events, like seminars or teleconferences.

When you add audio to your website, allow your visitors to maintain control. Don't begin playing your message when the webpage loads. Instead, invite visitors to 'click here' to hear your voice. Keep your messages as short and concise as possible.

And avoid 'scripting' your introductions and guarantees. Write down the key ideas you want to communicate, but deliver them in your own words as conversationally as possible.

Web audio is no longer a futuristic luxury. Web audio is here now and it's as close as your telephone. It is an affordable and easily added feature that can set you apart from the competition and help communicate your message with added impact.

Roger C. Parker knows the secrets to promoting your business one page at a time. Find out the simple way to keep in constant touch with your customers, while saving you time and money. Visit <a target="_new" href="http://www.OnePageNewsletters.com">http://www.OnePageNewsletters.com</a> for your three free reports.]]></description>
         <link>http://hiroseno.com/blog/audio/2007/05/7_ways_to_use_website_audio_in.php</link>
         <guid>http://hiroseno.com/blog/audio/2007/05/7_ways_to_use_website_audio_in.php</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">audio</category>
        
        
         <pubDate>Sat, 05 May 2007 09:09:44 +0900</pubDate>
      </item>
            <item>
         <title>Creating Web Content Using Audio Recordings of Expert Interviews</title>
         <description><![CDATA[Creating Web Content Using Audio Recordings of Expert Interviews

The easiest way to create content for your websites is also one of the best ways to create value for your clients. It's a wonderful technique that when used well can make a big difference to how professionally your work is perceived in the marketplace.

One of the Biggest Mistakes You Can Make Doing Business Online is Trying to Be the Expert on Everything

Many online business owners think that if they don't create their own content, they can't offer it or sell it.  This is absolutely untrue.  Moreover, if you don't get over this mental block, you will end by exhausting yourself and likely not completing many of your projects.

Instead of getting stuck in this way, try using audio recording to create content quickly and relieve yourself of the pressure of having to do everything yourself.

Find Experts on Your Topic and Interview Them "on the record."

Send an email to 5 people you'd like to interview, inviting them to chat with you for 30-45 minutes by telephone.  Do this as often as you like, but at minimum twice a year.

Be sure to provide a few sentences about what you'd like to ask them and tell them what you're doing the interviews for.  Let them know you'll be recording your interview so you can share their expertise with your online visitors. 

Most experts will find your invitation appealing because they have to do very little preparation, they don't have to travel, and it gives them added ongoing exposure to your network. It's a great way for them to reach lots of new people with little effort.

There are Two Methods to Record Interviews: Use a Professional Service Or "Do-It-Yourself"

Using a Professional Service

There are different levels of service in the "audio recording" industry and lots of bells and whistles to choose from.  At this point, to create an audio recording for your website visitors, all you will need is a way to put a link on your website in MP3 or RealAudio format.

You won't need CD or cassette duplication, but you may wish to consider it down the road.  

Choose from the recommended services based on your budget and how much of the legwork you're willing to do on your own. Here are a couple of professional audio services -  <a href="http://www.greatteleseminars.com">http://www.greatteleseminars.com</a> and <a href="http://www.audiostrategies.com">http://www.audiostrategies.com</a>.

Doing it Yourself

"Doing it yourself" has its benefits: You can record almost anything at the last minute without having to call a supplier.  Over time, there are significant cost savings.  And of course, becoming more technically savvy brings you a measure of independence that will add to your confidence as an online business entrepreneur. 

There is a learning curve that involves a time commitment, and requires about a US$200 investment to get you started.  If you are at least somewhat technically capable, and plan to record more than 15-20 hours of audio in the next year, have a good look at the following resource on doing your own recordings.  You will save money by doing it yourself.  In fact, perhaps it's worthwhile hiring a virtual assistant to learn this for you.

This article on how to record TeleClasses and create passive revenue is clear, detailed and quite technical: <a href="http://www.todayscoach.com/2002/0826/default.html">http://www.todayscoach.com/2002/0826/default.html</a>. It contains everything you need, including step-by-step screen shots, to get started recording interviews from your telephone in your very own office.

Consider this: Interviewing people "on the record" not only helps you add content to your current websites, it is also a tried-and-true way of creating a complete information product.  Set up three people to interview in the next two weeks, then package the recordings into a quick and dirty information product for sale.  If you make sure your interviews provide answers to a specific problem your clients experience, you'll have a winner. 

There's no reason why you can't open a brand new revenue stream just that quickly and simply.

Andrea J. Lee coaches entrepreneurs and online business owners. As Thomas J. Leonard's General Manager, she helped build and manage the largest network and trainer of personal and business coaches in the world. Now the CEO of Andrea J. Lee Group of Companies, she writes, speaks and consults on Marketing, Internet and Business systems. For more helpful tips, visit <a target="_new" href="http://www.multiplestreamsofcoachingincome.com/join.html">http://www.multiplestreamsofcoachingincome.com/join.html</a>.]]></description>
         <link>http://hiroseno.com/blog/audio/2007/05/creating_web_content_using_aud.php</link>
         <guid>http://hiroseno.com/blog/audio/2007/05/creating_web_content_using_aud.php</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">audio</category>
        
        
         <pubDate>Sat, 05 May 2007 09:09:44 +0900</pubDate>
      </item>
            <item>
         <title>Heres Exactly What Makes Web Audio So Powerful</title>
         <description><![CDATA[Have you ever tried to communicate with another person using just actions and sign language? It gets pretty frustrating, doesn't it? Especially when you know that if you could just SAY a few words, they'd get the picture, almost instantly.

Well, imagine if the website you've put up on show... could "speak". If it could sparkle with the spoken word. What do you think the effect could be?

You see, what the smart website marketers have realised, is that they need to move beyond just written words and striking graphics. They're looking to giving their website? a 'personality'.

BUT? in the cold hearted, faceless world of the internet, being able to reach the audience you want, with sincerity, warmth and with a 'face', doesn't come easily to most.

That is unless you happen to have the skilful knack of knowing what to write, when to write it and are able to string words together to help paint a strong emotional picture in readers minds for your product, service or idea.

Getting all the help we can via other means is crucial in giving us that slight edge.

There's possibly nothing more intimate, more convincing, more realistic for the reader, than to hear a 'voice' behind the website. What it adds, is satisfying helpings of?

LIFE and? CREDIBILITY!

Imagine being able to connect at regular intervals with your customers and clients! How do you think they'll feel when you're able to inform them that there's an exciting offer about to happen and you make sure the message reaches both their eyes, and their ears!

What about using this simple technology to help create a stampede of sales, an abundance of new subscribers, a fleet of qualified prospects, a herd of new referrals!

What about being able to tell your customers that you messed up on the last bit of information you gave them and that you're really sorry. Won't you be able to convey this message better using real live words, than by using written text?

Won't your sincerity, conviction and heartfelt emotion, reach them INSTANTLY, where it matters most? THEIR HEARTS!

Copyright 2004 Nick James

About The Author

Nick James is a UK based direct marketer and product developer. During the last 3 years Nick has sold in excess of  £1 Million of products and sevices. Subscribe to his Free Tip Of The Week at: <a href="http://www.Nick-James.com" target="_new">www.Nick-James.com</a> New Product: <a href="http://www.FlashAudioWizard.com" target="_new">www.FlashAudioWizard.com</a>.]]></description>
         <link>http://hiroseno.com/blog/audio/2007/05/heres_exactly_what_makes_web_a.php</link>
         <guid>http://hiroseno.com/blog/audio/2007/05/heres_exactly_what_makes_web_a.php</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">audio</category>
        
        
         <pubDate>Sat, 05 May 2007 09:09:40 +0900</pubDate>
      </item>
            <item>
         <title>CD/DVD Master Preparation Tips</title>
         <description><![CDATA[&quot;CD/DVD Master&quot; is the disc you provide to your CD/DVD vendor for replication or duplication of that media.  Here are some helpful tips for creating a high quality master:

- Always use high quality media.  All media is not the same.  Do your research and choose a brand that will produce a high quality disc consistently.

- Avoid burning from a network source.  If your source files are on a network drive, copy the files to your local hard drive before burning a disc.  If you cannot move the files to your local drive, please use the &quot;Copy To Hard Drive First&quot; feature.  Your burning software will create a temporary image file during the burning process.  When the burn is complete, the temporary file is deleted.

- Avoid burning on a laptop computer running on battery power.  Fluctuations in available power may yield poor results.

- Always &quot;Finalize&quot; your disc.  If you use the drag and drop interface that is built into some operating systems (Windows XP), be sure to select &quot;finalize disc&quot;.  This will increase the &quot;read&quot; compatibility in other CD-ROM drives.

- Don't use packet-writing method to burn master disc.  This method is most common with burner drives that have &quot;re-write&quot; capabilities.  It is similar to the &quot;drag-and-drop&quot; method described above.  This burn method produces discs that cannot be read on many CD-ROM drives.  We cannot accept a master that is burned to a ReWritable (CD-/+RW or DVD+RW) disc.

- Avoid impact or movement of the drive during burn.  This can cause the laser to skip or jump a track, which will produce errors or a bad disc.

- Use &quot;burn-proof&quot; feature if available.  This feature allows the drive to slow down the burn speed in the event the computer cannot supply data fast enough.  This can increase the total burn time, but the quality of the disc will be greater.

- Avoid having multiple applications open when burning, especially those that access the internet or network.  This can hinder your computer's ability to &quot;feed&quot; data to the burner drive at the proper rate.  Poor quality discs and burn rejects could be the result.

There are exceptions and variables to all the statements above.  If you have any questions regarding how to burn your master, feel free to contact the author of this article.

Adam Platzer
Spinergy
CD/DVD Replication, Duplication, and Screen Printing
Phone: 800-333-1328
<a target="_new" href="http://www.spinergymedia.com">http://www.spinergymedia.com</a>
<a href="mailto:adam.platzer@spinergymedia.com">adam.platzer@spinergymedia.com</a>]]></description>
         <link>http://hiroseno.com/blog/audio/2007/05/cddvd_master_preparation_tips.php</link>
         <guid>http://hiroseno.com/blog/audio/2007/05/cddvd_master_preparation_tips.php</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">audio</category>
        
        
         <pubDate>Sat, 05 May 2007 09:09:40 +0900</pubDate>
      </item>
            <item>
         <title>Five Tips to Become a Soundbite Genius</title>
         <description><![CDATA[1. Speak in soundbites to everyone.

Getting key phrases for concepts and ideas across clearly is central to all communication. As a fun practice try to shave off any extraneous details during conversation in your everyday life. In Errol Morris' film *Fog of War* former Secretary of Defense Robert McNamara said, *Never answer the question that is asked. Answer the question you wish were asked.* Begin to train yourself to speak only what you want others to hear. In this way you'll be shaping other's perception of you-which is the essence of good media.

2. Answer the first interview question with your sermonette.

In a 1989 interview on the NPR show Fresh Air veteran TV journalist David Brinkley said, *Everyone of them [his guests] will arrive in the studio with some little sermonette in mind, and determined to deliver it. So one thing I do is first ask them a dull, boring question like, what do you think about this. And let them deliver their little sermonette. And then we get to the hard core of what we're there to talk about.* Your first and last points have the most impact so plan and deliver your sermonettes no matter what you're asked.

3. Frame your ideas for your audience.

Jennifer O'Neil, a film producer and director, explained that when shooting background footage (b-roll) she uses a technique called *grounding.* To *ground* the camera must end definitively on an object or scene that signals the viewer that that segment is over. I suggested to her that she probably also used the opening footage to *ground* or shape the beginning of how she wanted a viewer to perceive the scene. In this way you orient your audience to the scene or the material you want them to focus on.

You can apply the same concept to soundbites. Your opening words set the stage for what you want to convey, your final words signify the close, how you want your audience to remember what you've told them. Use your opening and closing statements to anchor your audience to the information you want them to grasp. That way you shape the way they think about your product, service or cause.

4. Tell people what to do.

I love mystery, but this isn't the place for it. Don't leave your audience guessing. Be forthright about the action you want them to take by letting them know why your product or service is necessary for them to have a complete and happy life now. What gap does what you have to offer fill? Be direct in pointing this out so there is no doubt.

5. Live your words.

Get to the point with clarity and insight. The Latvian violinist Gidon Kremer said of composer Astor Piazzolla's music, *I don't think it's [the music] always about embellishment. I don't think it all can be expressed rightly just gliding on the surface of convenient rhythms. This music can't be in fact performed, it has to be lived. And I always can distinguish if someone is flirting with Piazzolla as a convenient item of our commercial industry or if someone really lives the life or the heartbeat of the music of this great composer.*

It's the same with you and your soundbites. Are you living the heartbeat of what you're saying, what you're representing? If not, we hear your false notes, your commercial intent. If so, we know in an instant when your music is true.

Learn how to use any interview, any time, on any topic, to get your business, book, product or cause the publicity-and fame you long for in this soundbite teleclass. <a href="http://www.prsecrets.com/" target="_new">http://www.prsecrets.com/</a>

Copyright(c) 2004 Susan Harrow. All rights reserved.

You have permission to publish this article in its entirety electronically, in print, in your ebook, or on your web site, free of charge as long as no changes to the content are made and you include my byline, copyright, and resource box. Please notify me of publication by sending an email with a copy of your publication to: <a href="mailto:newslettereditor@prsecrets.com." target="_new">mailto:newslettereditor@prsecrets.com.</a> Thanks!

About The Author

Copyright(c) 2004 Susan Harrow. All rights reserved.

Susan Harrow is a top media coach, marketing strategist and author of *Sell Yourself Without Selling Your Soul* (HarperCollins), *The Ultimate Guide to Getting Booked on Oprah*, and *How You Can Get a 6-Figure Book Advance.* Her clients include Fortune 500 CEOs, millionaires, best-selling authors and successful entrepreneurs who have appeared on Oprah,60 Minutes,NPR, and in TIME,USA Today,Parade, People,O,NY Times,Wall Street Journal,Inc.

<a href="mailto:prsecrets@publicist.com">prsecrets@publicist.com</a>]]></description>
         <link>http://hiroseno.com/blog/audio/2007/05/five_tips_to_become_a_soundbit.php</link>
         <guid>http://hiroseno.com/blog/audio/2007/05/five_tips_to_become_a_soundbit.php</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">audio</category>
        
        
         <pubDate>Sat, 05 May 2007 09:09:40 +0900</pubDate>
      </item>
            <item>
         <title>Adding Sound To Your Web Site - The Good, The Bad And The Ugly</title>
         <description><![CDATA[Many webmasters like the idea of adding background music to their web sites but most shy away from doing it worrying about slow loading pages and large file sizes. There are many different ways to add background music to your site and some of them don't require large files to achieve professional results. Let's examine all the different ways to add background music to your site and rate them to find the best solution for you.

1) MIDI Files

MIDI files are very small because they actually use your sound card's built-in instruments to create the sounds. The problem is that most sound cards don't have any decent sounds to start with, plus no two sound cards sound alike and therefore the results are very unpredictable. MIDI files usually sound like they're coming from one of those cheap Casio keyboards. Using MIDI for background music is very likely to make your site seem amateurish. Want to know how to do it anyway? Just add  the  line to your site. (Replace xyz with the name of the MIDI file you want to use!) The Autostart command will play the file automatically when the page is loaded.

PROS; Very small file size, easy to implement

CONS: Unpredictable results, amateurish sounds

2) WAV Files

Using the WAV file format allows you to add professional sounding recordings to your site but the problem is that even if you use a low quality setting like 11k/8bit, the file sizes are still very large and it will take a long time for your music to load. And slow loading pages are the worst thing that can happen to a site. Implementing a WAV file on a web page is easy. Just add the line  to your page's HTML code. There's an additional command to loop the WAV file but WAV files do not loop cleanly with the embed command.

PROS: Many Quality Levels, Easy to implement

CONS: Large File Sizes, WAV Files do not loop

3) MP3 Files

MP3 files are highly compressed and don't take that long to load but the problem is that MP3s need to bring up an external player program and which in some cases takes your visitors away from your site altogether. Also, MP3 files don't loop cleanly.

PROS: Smaller File Sizes, Good Quality Possible

CONS: Needs external player software, not loopable

4) Flash

If you own a program that can create Flash files, you will have lots of flexibility in adding sound to your site. Flash lets you import WAV as well as MP3 Files and then creates quite small files from these sounds that will load automatically on your site. You can set the quality level and therefore decide how large you want the Flash file to be. Flash also allows you to loop short pieces of sound to create 'continuous' background music files that can be quite small. But please note that only imported WAV files can be looped in Flash, MP3 files will not loop cleanly.

PROS: Great Flexibility, Small File Sizes, expecially when looping sounds

CONS: You need to buy expensive Flash software to create Flash Files

5) Pre-Made Flash Loops

The newest thing on the market are pre-built Flash Music Loops. These files are professionally recorded, loop almost indefinitely and most of these Flash Music Loops are only about 20k in size so they load almost instantly. Flash Music Loops are available at <a href="http://www.flashmusictracks.com" target="_new">http://www.flashmusictracks.com</a> and currently there are three different loop packages available in all kinds of music styles from classical to techno. Using these pre-built Flash files is easy. Simply upload the "xyz.swf" Flash file to your server and add a few lines from the corresponding "xyz.html" file to your web page and presto...instant professional sounding background music.

PROS: Extremely small file size, professional quality music

CONS: None

As you can see there are many different ways to add background music to your web pages and you don't have to worry about slow loading pages if you choose the right file format.

(c)2004 Alan Steward

About The Author

Article by Alan Steward, a professional recording engineer and producer who worked with many Grammy award winning groups and musicians.

(c)2004 Alan Steward - <a href="http://www.musicleads.net" target="_new">http://www.musicleads.net</a>]]></description>
         <link>http://hiroseno.com/blog/audio/2007/05/adding_sound_to_your_web_site.php</link>
         <guid>http://hiroseno.com/blog/audio/2007/05/adding_sound_to_your_web_site.php</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">audio</category>
        
        
         <pubDate>Sat, 05 May 2007 09:09:40 +0900</pubDate>
      </item>
            <item>
         <title>DVD Audio: An Introduction</title>
         <description><![CDATA[DVD Audio is a music format that is designed to offer improved audio performance over CD. The new audio format can be used to provide listeners with Advanced Resolution stereo and/or multi-channel (up to a maximum of six channels) music. In order to play back DVD Audio discs, players have to be specially designed to support the format. So far, consumer electronics manufacturers have announced a range of DVD Audio players, including home decks, portable players and devices for cars.

DVD Audio has a sampling rate of up to 192kHz compared to a maximum of 44.1kHz for CD. It also supports resolutions of up to 24 bits, compared to 16bits on CD.

The idea behind DVD Audio is that it allows producers to give listeners a playback experience that is much more faithful to the original master recording that has been possible previously.

DVD Audio discs have a much higher capacity than CDs. This extra space can be used to provide audio at the highest possible quality or for longer recordings, or to provide additional material, such as information on the artist, photos and even video, all of which can be displayed on a television screen. Alternatively, DVD Audio discs currently on the market from the likes of the Warner group of labels have the audio content in both DVD Audio format and as Dolby Digital surround so that they can be played back on regular DVD players.

DVD Audio discs are navigable in the same way as DVD Video when played back on a player connected to a TV set. Users can select the required track from an on-screen menu and with an internet connection, can click on links to go to websites.

These dual format discs are a good way to kick-start the market while DVD Audio players are still relatively rare. The market will also be helped by combined DVD Video and Audio players.

Robert Armstrong is a contributor to <a target="_blank" href="http://www.the-hdtv-tuner.com">The HDTV Tuner</a> - a guide to the kit, the content and the issues related to HDTV.]]></description>
         <link>http://hiroseno.com/blog/audio/2007/05/dvd_audio_an_introduction.php</link>
         <guid>http://hiroseno.com/blog/audio/2007/05/dvd_audio_an_introduction.php</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">audio</category>
        
        
         <pubDate>Sat, 05 May 2007 09:09:40 +0900</pubDate>
      </item>
            <item>
         <title>Add Audio to Your Web Site and Increase Your Sales up to 35%!</title>
         <description><![CDATA[Ok, you've got your site built, you have traffic coming to it, agood product at a reasonable price.... hmmm... what else do youneed?

What else could increase your conversion rate?

Audio!

All right I know what you're thinking... "Why should I go to allof the trouble of adding audio to my web site?"

Because it can increase your sales by up to 35%!! That's why.

Adding streaming audio it isn't as hard as you have been led tobelieve and you don't even have to pay a monthly fee either. Youcan start with sound recorder (Pre-installed on every Windowscomputer) and the free microphone that came with your computer.

Some of the things you can do with audio to enhance your siteare:

* Create audio greetings

* Create audio testimonials

* Narrate tutorials

* Create audio ezines

* Add audio files for your visitors to download

* Create audio articles

* Add your band's music clips as tempting teasers to get buyers

* Read children's stories

* Tell Jokes

* Sing...

* Add music as a background to your web site (Tastefully -     please!)

This list goes on and on.

Let's quickly cover a couple of the items on the list and seewhat the advantages are.

Create Audio Greetings:

Well, I think this one is fun. Don't you often wonder what that"Guru" sounds like? Or even what a web master who has createdyour favorite web tool or ebook?

Adding an audio greeting is actually about the easiest thing todo if you want to improve your sales. For most web sites, whendone tastefully, the sales can jump up to 35%! People just trustyou more and feel like they know you a little better if they hearyour voice.

Also, excitement is contagious. If you are excited about yourproduct, ezine or membership site you can hear it in your voicewhen you talk about it. SO CAN YOUR CUSTOMERS! And moreimportantly, your potential customers.

Audio Testimonials:

What can I say about this compelling reason, but this... whatwould be more believable to you - a web site with a bunch ofwritten testimonials or a web site where you can hear the actualvoices of current / previous purchasers explaining what benefitsthey got from the product? How do you even know for sure thewritten testimonials are real?

It's hands down the one with the audio.

All you need is Audacity (Which is free at http://audacity.com)to edit down too long testimonials - actually, is there such athing as too-long testimonial? Maybe not - and the ability tohave customers send you .wav files and a small picture ofthemselves.

NOTE: You can get a free script from Will Bontrager athttp://willmaster.com that will allow you to accept files fromyour customers OR you can set up a seperate ftp account atyour server for customer uploads. See other articles in thisseries to learn how to implement this.

Piece of cake!

There are a couple of other steps to adding the audio to yoursite, but I will get to that in other parts of this articleseries.

Create Audio Ezines:

Have you ever heard Jim Edwards "I Gotta Tell You" ezine?(http://igottatellyou.com) Or watched the multi-media ebook andezine how-to tutorials in Epublishing Express?(http://epublishing-express.com)

It is so much more compelling to hear someone explain exactlywhat to do than read a dry ezine (No offense to all the otherthousands of ezine writers out there) or ebook (Ditto to youebook writers) and you learn much faster.

Did you know that you only retain about 10-15% of what you readonce? But that retention goes up to 60% if you hear it at thesame time and flies up to 80% for a multi-media presentation.

How many fewer customer service calls and emails would you get ifyou customers were retaining 80% of what you were teaching them?I can tell you... a lot!

Think of all the extra time you would have to promote yourbusiness, create new products (Audio and multimedia products ofcourse!) Heck, even spend more time with your family and hobbies.

How much happier would your customers be if they were able toduplicate your success and complete your tutorials, assignments,or follow your direction?

Again - a lot! How many more of your customers would buy otherproducts from you if you were successful in teaching them orhelping them with your first product? I think you can see where Iam going with this...

So, know that you know how important audio is how do you getstarted? The first thing you can do is go tohttp://easy-web-site-audio.com and sign up for the free AudioTips Ecourse and get a new tip every three days on creative audiouses.

That's a good start :)

Remember those audio testimonials?

Here are some other free resources for all of you ebook and ezinewriters to get you started: (Some long links may wrap)

Microsoft: http://microsoft.com (Free)

Additionally you can access lots of free content add-ons, tools,and tutorials when you go straight to the media section on theMicrosoft web site.

Find it at Media Player v.9:http://www.microsoft.com/windows/windowsmedia/default.aspx(Free) Here you can upgrade to Media Player 9 (To store all ofyour audio files you have made in the easy access audio library)which is free.

Media Player 9 is the preferred media player for listening tostreaming audio along with Real Player which is also free.

There are a lot of add-ons for the program, especially you wantto get the one that converts your MP3s into smaller WMA files andsave space on your computer. (It is a free teaser, they willprobably try to get you to buy the full Plus! collection, but youdon't have to!).

Visit http://www.microsoft.com/plus for more information on thePLUS! product if you think in addition to converting audio youmight want to let the kids play around with Media Player too. :)

Remember all that extra family time you are going to have sinceyou won't have hardly any customer service issues?

Real: http://real.com (Free)

Get the  Real Audio player basic program which allows you to playReal Audio formatted files. A lot of online content is in thisformat.

Don't forget if you are adding Real Audio to your web site to getthe free "Producer" which converts other types of audio files (>wav and .MP3 for example) into Real Audio files for uploading,streaming, etc.

Producer Basic (Free):http://www.realnetworks.com/products/producer/basic.html

If you want to stream from your computer or server (Warningadvanced topic!)  you can use the free Helix Server Basic. HelixServer Basic (Free):http://forms.real.com/rnforms/products/servers/eval/mbps.html

Also use the free PresenterOne to add audio and video to yourPowerPoint presentations and stream them from your web site!http://www.realnetworks.com/products/presenterone/index.html(main page) and the free version is at:

http://forms.real.com/rnforms/products/tools/presenteronebasic/index.html (Approx. 20mb) since it requires Producer (Real Audioproduct with a free version see above) it includes it in theinstallation.

So if you are thinking of enhancing your PowerPoint slides andare going to download this, you don't need to download Producerseparately.

Shoutcast: http://shoutcast.com (Free)

Start your own radio station for free. And obviously link to itfrom your web site and broadcast tutorial and educational contenton your niche topic. Free to record and free to broadcast.

Live365: http://www.live365.com (Fee)

You can also start your own radio station starting at only$7/month.

Pirate Radio: http://pirateradio.com (Fee)

Purchase software for $29 one-time fee that will having youbroadcasting in about 1/2 hour.

Keep your eyes peeled for more audio/video/multi-media relatedarticles in this series. We will be talking about different typesof audio files, conducting interviews, recording tutorials,adding audio testimonials to your web site, and more. :)

By the time we're done you will be an audio / video master!

"Techie" Teri Mramer is the busy web master at TreeFree Publishing, The Editor of Epublishing Express- The only ezinethat teaches ebook and ezine publishing with screenshots andvideos! <a target="_new" href="http://epublishing-express.com">http://Epublishing-Express.com</a> Also author of "Easy Web Site Audio!" The Easy Web Site Audiotutorial! e-Manual comes with 15 how-to videos. Add audio to yourweb site in about an hour! <a target="_new" href="http://easy-web-site-audio.com">http://Easy-Web-Site-Audio.com</a>]]></description>
         <link>http://hiroseno.com/blog/audio/2007/05/add_audio_to_your_web_site_and.php</link>
         <guid>http://hiroseno.com/blog/audio/2007/05/add_audio_to_your_web_site_and.php</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">audio</category>
        
        
         <pubDate>Sat, 05 May 2007 09:09:40 +0900</pubDate>
      </item>
            <item>
         <title>Why Arent You Using Audio?</title>
         <description><![CDATA[As use of the Internet continues to grow geometrically, we see an increased demand for information to be provided by a variety of media.  Viewing options can range from simple text to PDF documents to video clips.  Unfortunately, each option requires more and more resources and technological know-how.  As convergence moves inexorably forward, we have to ask ourselves if there is a practical way to combine the best of this technology and still provide the user with a satisfying Internet experience.

The answer, at this stage of Internet evolution, is audio.

Voice, by itself, provides the means to enhance a user's enjoyment of the Internet. Voice conveys many of the intangibles underlying the written word.  A voice can touch the human spirit and deliver a message on its' own merits.  Audio can build community and maintain relationships.

Audio is the most mature of the streaming technologies and doesn't have the bandwidth requirements associated with video.  Any Internet user connecting at 28.8k or better can enjoy FM quality sound without experiencing buffering and other annoyances that can affect video at lower bit rates.

It is common knowledge that people only retain 20% of what they read, but they do remember 70% of what they see and hear.  That fact in itself increases the value of an audio message delivered from a website for the typical user.  And, the implications of how audio can increase Internet enjoyment for the handicapped are overwhelming.

Streaming audio provides Internet businesses with unlimited opportunities to reach their audience and to simplify their interactions.  Streaming audio broadens a product's appeal and helps to stimulate sales.  People are comfortable with audio and have few qualms about using it in their day-to-day lives.

Retailers can integrate audio into their operations in several ways.  Use it to enhance product descriptions and deliver product information in ways far more persuasive than plain text.  Booksellers can have &quot;special events&quot; that offer audio excerpts from selected titles.  Art dealers can use voice to give value added information on an artist or a period of history depicted by an artist's work.  (Think of those audio tours that museums offer.)

Organizations that specialize in selling educational tools can use audio clips for potential clients to preview and evaluate the material being offered.  The ability to sample the product is a potent and practical selling aid.

Business-to-Business sites and corporate Intranets can also harness the power of audio.  The need to provide up-to-the-minute information for employees and customers can be well served with streaming audio and the telephone.  Integrating audio into the corporate communications mix is a tool that is easy to use and addresses the need to communicate with a distributed work force.

In both the retail and business-to-business marketplace, audio can and should be used to maintain those all important customer relationships.  Voice messages add a personal touch that intrigues the listener and encourages them to remain on the site.

Employee training is greatly enhanced with audio.  Use it to orient new employees and keep the information archived on the site for easy reference.  Sales training can also be archived and quickly retrieved when needed.  The ability to offer customized audio training materials on a 24/7 basis makes streaming audio a very versatile and efficient learning tool.

Some words of caution are also necessary.  Audio, just like any other value-added technology, has to be used judiciously.  It should be employed for a specific purpose and to enhance the text based message being delivered.  Think of your audience and how you'd like them to interact with your website.  Keep in mind that your visitor may be coming to your site while they're at their place of business and plan accordingly.

The future of streaming audio is bright and filled with promise.  More and more Internet users have become familiar with streaming audio and use it everyday.  Internet radio broadcasts are extremely popular and are now being employed as effective advertising vehicles.  Audio e-mail messaging is becoming widely available and is being positioned as a practical business tool.   Consumers are attaching audio messages to greeting cards and experimenting with Internet telephony.  Streaming audio will allow the average Internet user the ability to create content that conveys the power of voice and the emotions that it conveys.

So?why aren't you using audio?

Ronni Rhodes is the owner of WBC Imaging, an Internet company that specializes in web site enhancement utilizing streaming media technology.  With her husband, Don, a digital media engineer, they work with companies to incorporate streaming as part of successful and meaningful sales and marketing programs.

Please direct all questions and comments to:<a href="mailto:Ronni@wbcimaging.com">Ronni@wbcimaging.com</a>520-742-5780<a target="_new" href="http://www.wbcimaging.com">http://www.wbcimaging.com</a>]]></description>
         <link>http://hiroseno.com/blog/audio/2007/05/why_arent_you_using_audio.php</link>
         <guid>http://hiroseno.com/blog/audio/2007/05/why_arent_you_using_audio.php</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">audio</category>
        
        
         <pubDate>Sat, 05 May 2007 09:09:40 +0900</pubDate>
      </item>
            <item>
         <title>Eight Reasons Why You Must Add Audio to Your Website</title>
         <description><![CDATA[NUMBER 1 : INTERNET USERS REMEMBER WHAT THEY HEAR
Did you know that Internet users remember only 20% of what they read while remembering an amazing 70% of what they hear?  Audio on your website will help your message stay with fresh your visitors for longer.

NUMBER 2 : AUDIO INCREASES SUBSCRIPTION RATES
Using audio to convey a personal message to entice visitors to subscribe to your newsletter will result in up to 400% more subscribers than using traditional subscription marketing methods.

NUMBER 3 : AUDIO WILL KEEP VISITORS ON YOUR SITE FOR LONGER
Using audio on your website helps to keep visitors on your site for longer.  The longer visitors stay the more informed they are about your product and services and the more likely they are to buy your product or service.

NUMBER 4 : AUDIO ADDS CREDIBILITY TO YOUR WEBSITE
Adding your own voice to your website helps prospects identify with you personally, warming them to your products and services in a way that cannot be achieved by any other existing marketing technique and converting more prospects to buyers.

NUMBER 5 : AUDIO PUTS YOU MILES AHEAD OF YOUR COMPETITORS
While your competitors still hang around in the dark ages of Internet marketing, placing audio on your website gives you an enormous competitive advantage. Visitors will trust you more than your competitors and trust is the number one vital ingredient for making visitors part with plastic.

NUMBER 6 : AUDIO EHANCES EMAIL AND NEWSLETTER COMMUNICATIONS 
Used in emails and ezines, audio allows you to communicate personally with your clients and subscribers, creating rapport and warming your market in a way not possible with text and graphics.

NUMBER 7 : AUDIO IS CHEAP
Basic streaming audio buttons can be put on your website for as little as $19.95. Even the most advanced solutions cost around the $97 mark! Considering the uumph these little audio buttons give your site, a once off payment of 97 bucks is not a lot to part with!

NUMBER 8 : AUDIO IS SIMPLE TO USE 
You don't have to be a techie geek to put audio on your website. Most of the solutions out there require no html or flash know how at all. They are designed to be user friendly so even the technophobe should have no problem getting the job done quickly and easily!

What are you waiting for ... go add audio now!

Tracey Meagher is the founder of QuickandEasy Audio, a website that reviews all the latest resources and tools available for adding audio to your website. Visit <a target="_new" href="http://www.quickandeasyaudio.com">http://www.quickandeasyaudio.com</a> to receive free audio resources that will get audio on your website in less than 60 minutes! [Copyright 2005 QuickandEasyAudio ]]]></description>
         <link>http://hiroseno.com/blog/audio/2007/05/eight_reasons_why_you_must_add.php</link>
         <guid>http://hiroseno.com/blog/audio/2007/05/eight_reasons_why_you_must_add.php</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">audio</category>
        
        
         <pubDate>Sat, 05 May 2007 09:09:40 +0900</pubDate>
      </item>
            <item>
         <title>Seven Ways to Warm Your Prospects Using Website Audio</title>
         <description><![CDATA[Gone are the days when putting audio on your website consisted of subjecting your visitors to gaudy musical fanfares and various clichéd sound effects.  Fortunately, audio has now become a lot more sophisticated and new techniques that allow audio to be streamed have made it possible to use your own voice as a highly effective marketing tool.

Most visitors to your website will have computers with audio capabilities.  Using your own voice, you can deepen the impact of your sales message and develop a stronger connection with your visitors.  Many websites using streaming audio to promote and sell services claim that audio increases their conversion by as much as 300%!

Why is audio such an effective marketing tool? It's simple really.  It's a well-known fact in consumer psychology that the more senses you engage, the easier it is to communicate a message and motivate a sale.  Senses evoke emotion and emotions are memorable. When it comes to surfing the Internet, the sense of hearing is far more powerful than the sense of sight.  Internet surfers remember only 20% of what they read, but remember an amazing 70% of what they hear.  Visitors respond to your voice in way that cannot be achieved with words alone, no matter how great your copy is. Audio's power comes from its ability to reinforce your message by engaging your visitor's most powerful senses.

Listed below are some of the most powerful ways to use streaming audio on your website:

Introductions: Use streaming audio to introduce yourself, your website and some of your key products or services to your visitors. Doing this removes some of the anonymity of the web experience and helps develop trust between your and your prospect.

Testimonials: It's a proven fact that testimonials that include a photograph appear more credible to visitors that those with text only.  Testimonials that include text, a photo AND an audio note are the next best thing to having satisfied customers call your visitors and tell them personally how great your products are!

Assurances: Placing audio notes at important points in your website, such as order forms, or payment links, is an excellent way to reassure visitors about common concerns.  Streaming audio can be use to explain the payment process, security issues, merchant account details and any other concerns visitors may have relating to your website.

Instructions: Streaming audio buttons allow you to quickly provide instructions to visitors.  A great example of this can be found at http://www.ezinearticles.com.  An audio note that explains exactly what you must do to make a successful submission supports each step of the article submission process!

Tips: Over 80% of web surfers will click on link offering a tip? Why? Because they know a tip is a short piece of useful information.  Reading a tip is not like reading an instruction manual. It's a chance to gain some information quickly.  Provide an audio tip on your site each day and you'll find people just can't get enough of pressing that play button!

Teleconferences and Seminars : Streaming audio is a great way to provide your visitors with playback on seminars and teleconferences.

Thanks You's: Create a streaming audio message to send in emails every time a client or prospect buys your product or service.  Acknowledging a purchase personally is a fantastic way to build up customer loyalty and boost repeat sales.

Finally, a brief word of caution!  Audio is an effective tool when used responsibly.  Don't hit your visitors with audio as soon as they arrive at your site.  You never know where people are accessing from or what other sound may be running on their computers.  I've read about visitors being really annoyed by audio that played without invitation because they were listening to CD's or were sitting in their workplace.  It's important that visitors have control over the audio. A simple invitation to click is all it takes. You'll be surprised at how many people are driven by curiosity and will feel compelled to click the play button.  Also take time to prepare your message well. Try to animate your voice and inject some personality into your message by being conversational rather than formal.  Most important of all, be confident and be yourself!

This article may be reproduced in its entirety only if unaltered and the resource box is included.

Tracey Meagher is the founder of QuickandEasyAudio.com, a website that reviews all the latest resources and tools available for adding audio to your website. Visit <a target="_new" href="http://www.quickandeasyaudio.com">http://www.quickandeasyaudio.com</a> to receive free audio resources that will help you add audio to your website in less than 60 minutes!]]></description>
         <link>http://hiroseno.com/blog/audio/2007/05/seven_ways_to_warm_your_prospe.php</link>
         <guid>http://hiroseno.com/blog/audio/2007/05/seven_ways_to_warm_your_prospe.php</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">audio</category>
        
        
         <pubDate>Sat, 05 May 2007 09:09:40 +0900</pubDate>
      </item>
            <item>
         <title>What The Muscle Power of Audio Can Do for Your Site</title>
         <description><![CDATA[How Audio can Influence Sales

Audio can enhance your website by letting your visitor listen to your voice, which is the next closest form of marketing besides a face to face meeting.

Who can use Audio?

Anyone can use audio, it all depends how knowledgeable you are when it comes to designing your site.  For those that need help there are plenty of tutorials on how to place audio on your site all over the internet.

Audio and Affiliate Programs-Cause a ripple effect.

One commonly used strategy is to have audio reviews of the different affiliate programs you are associated with.

Find a product that pays a decent commission, write up a review of the product that you are promoting, use your written review as a script.  Record the script in either .mp3 or .wav file.  Upload the sound file, the website, and your done!

Audio can Increase Conversion Rates

If you are going to use audio clips for the affiliate programs you've chosen to promote, you may very well find that using audio can definitely increase your conversion ratio.

Keep your Audio file as small as possible. One important part for you to keep in mind is the size of your sound file, if the file is to large it will take &quot;forever&quot; to download and the majority of web surfers are impatient.  Try and keep your audio review to 60 seconds or under.  This should allow your webpage and sound file to download at the same time.

Keep in mind that you can place an audio clip on your site or inside an ebook, some people like audio some don't.

How Audio helps the visually impaired.

It all depends on your preferences, one benefit of using audio on your site is to accomodate the visually impaired.

Audio-Learn one step at a time.

Granted, creating an audio clip may seem a little confusing at first because you have to get familiar with the software you've chosen to use.  But like most other tasks in life, practice makes perfect.

Audio-How is the file activated?

There are a couple of ways in which your visitor can activate the audio on your site.  One is by clicking on a link, the other involves placing a small amount of code on your site that automatically downloads everytime you get a visitor to the page you've placed the audio clip on.

Audio-How about pop-up's and popunders?

You can also create pop-up's or pop-unders with an audio clip that downloads as the pop-up or pop-under window activates when your visitor goes to exit your site.  An example of this would be to use your clip to encourage sign-up's for your ezine.

Audio-Where can you get tutored on this subject?

There are many tutorials on the net that teach people how to create pop-up's or pop-under's, there are also software programs that make the creation process a whole lot easier.  There are also plenty of audio recording software programs out there, some are fr**, others cost money.

Final Comments:

By no means am I encouraging you to place audio on every page of your site, leave some pages as just plain text, others with text and a picture, and then text, picture and audio. What works for me may not necessarily work for you, but it never hurts to test.  You won't know until you try.

Good luck,

Brian.

About The Author

Brian Holte is a freelance writer who owns <a href="http://www.theebookking.com" target="_new">www.theebookking.com</a> He publishes a monthly ezine covering topics related to creating ebooks, he shows you what works for him in hopes of helping you.

<a href="mailto:publish1@telus.net">publish1@telus.net</a>]]></description>
         <link>http://hiroseno.com/blog/audio/2007/05/what_the_muscle_power_of_audio.php</link>
         <guid>http://hiroseno.com/blog/audio/2007/05/what_the_muscle_power_of_audio.php</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">audio</category>
        
        
         <pubDate>Sat, 05 May 2007 09:09:40 +0900</pubDate>
      </item>
            <item>
         <title>Dont Use Web Audio The Wrong Way</title>
         <description><![CDATA[Have you ever wrestled with a set of instructions, but then got so frustrated with it all that you threw them aside in a fluster and tried to figure out how to do it? yourself?

Resulting in?Making a great big mess of it all?

Similarly, if you really want to use Web Audio the right way, the way that WORKS, then you need to know what DOESN'T work.

Here's what many people do, pretty systematically? to hinder their marketing and audio responses:

1. Speaking into the microphone without a care for what they're saying, how they're saying it and, without any regard to who's listening! That's pretty scary. Mumbling along without paying any attention to the small details. It's what could sink the hopes of many? FAST!

SIMPLE SOLUTION - Write out a little script. Then, rehearse it. After that, record it several times. Finally, choose the best of the lot and use it. See, I told you it was pretty simple.

2. Some feel that hiring a 'PROFESSIONAL' or 'DJ', to record the voice audio, is the way to go. Now, for some, that may seem a reasonable way out, but what's likely to happen is that the websites' PERSONALITY loses its authenticity. Somehow, most of us can detect when things seem out of sync. When things seem a little too? SLICK!

SIMPLE SOLUTION - If you really want to get someone else to do the voice audio for you, then make sure they've got a warm, natural personality that shines through in their voice. It'll win people over.

3. Sending the recorded audio message to your website, and then? FORGETTING ABOUT IT! Have you ever dialled a phone number, got an answer machine message that was either way out of date or just plain irrelevant? What an unprofessional image to portray. Well, that's why NOT attending to what's on your messages, could cripple you more than you'd know!

SIMPLE SOLUTION - Keep your audio updated! I'm not saying that you have to micro-manage it and change it every other day. But, keeping your messages fresh, alive and full of valuable, useful and usable information that addresses the needs of your audience? is what'll keep them loyal, attentive and eager to receive your future messages!

4. Leaving your audience mentally floating, not knowing what to do next. Have you ever experienced a scenario similar to this one: Whilst waiting on a train platform, an announcement is made to the waiting passengers as follows,

"due to a fault on the line, please expect further delays".

I'm in no doubt at all that this announcement would have left the passengers feeling concerned, confused and wondering what to do next. What the announcer should have taken the time to add is as follows,

"as we have not received any information from our control centre indicating the expected length of delay, you may like to consider hopping on bus number 19, leaving the bus stop adjacent to the station entrance in 7 minutes time. Otherwise, please continue to listen for further announcements, which we will endeavour to make every five minutes. Please also accept our sincere apologies for the delay and any inconvenience this may have caused you".

SIMPLE SOLUTION: People are silently begging to be told what to do next. If you can lead them to a specific outcome, they'll be putty in your hands! Whether it's instructions to go to a specific toll free number to get more information, or something they have to activate, like a membership number, whatever it is? tell them PRECISELY how to do it.

Web Audio, used correctly, will have a dramatic impact on the way in which your customers respond to you. They'll be so 'stuck' on your website and addicted to your audio messages, that you'll soon be sending out birthday cards to them!

FLASH AUDIO WIZARD has a simple in-built technology that'll give you the website personality you've always dreamed of. It's simple to use. It's easy to get started. Why not get your website 'speaking', today? Just visit <a href="http://www.FlashAudioWizard.com" target="_new">www.FlashAudioWizard.com</a>

Copyright 2004 Nick James

About The Author

Nick James is a UK based direct marketer and product developer. During the last 3 years Nick has sold in excess of ?1 Million of products and services. Subscribe to his Free Tip Of The Week at: <a href="http://www.Nick-James.com" target="_new">www.Nick-James.com</a> New Product: <a href="http://www.FlashAudioWizard.com" target="_new">www.FlashAudioWizard.com</a>.]]></description>
         <link>http://hiroseno.com/blog/audio/2007/05/dont_use_web_audio_the_wrong_w.php</link>
         <guid>http://hiroseno.com/blog/audio/2007/05/dont_use_web_audio_the_wrong_w.php</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">audio</category>
        
        
         <pubDate>Sat, 05 May 2007 09:09:40 +0900</pubDate>
      </item>
      
   </channel>
</rss>
