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   <title>Affiliate Informations</title>
   <link rel="alternate" type="text/html" href="http://hiroseno.com/blog/affiliate03/" />
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   <id>tag:hiroseno.com,2008:/blog/affiliate03//21</id>
   <updated>2008-03-31T05:28:29Z</updated>
   <subtitle>I will send you Affiliate Informations.</subtitle>
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<entry>
   <title>Are You Building a Business or a Downline?</title>
   <link rel="alternate" type="text/html" href="http://hiroseno.com/blog/affiliate03/2007/05/are_you_building_a_business_or.php" />
   <id>tag:hiroseno.com,2007:/blog/affiliate03//21.729</id>
   
   <published>2007-05-05T00:09:03Z</published>
   <updated>2008-03-31T05:28:29Z</updated>
   
   <summary>A common mistake *A LOT* of affiliates m...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="affiliate" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="ja" xml:base="http://hiroseno.com/blog/affiliate03/">
      <![CDATA[A common mistake *A LOT* of affiliates make is to focus too much Energy on building their second tier and not enough on selling Their business on the first tier.

I myself belive that two-tiered affiliate programs are overrated, If you have a website that PRE-sells effectively you stand to make Quite a bit more by concentrating your efforts on your first tier.

Simply put, if you plan to make a living online and build a serious Source of income from affiliate programs, you cannot rely on others To sell products for you.

When I got started I had this 'great' idea of applying to a few programs, Then signing a 'motherload' of sub-affiliates and reaping the benefits of THEIR efforts.

Did it work?

Ahem???? NO. I came to the realization that it is nearly as difficult to Sign sub-affiliates as it is to make direct sales. You cannot simply join A program and promote your team building link everywhere you go.

* Remember between 95-98% of affiliates never make a profit!*

Even if you sign a hundred affiliates under you, you still cannot make a decent living off of the commissions generated by their sales.

The best way to generate a good source of additional income from affiliate Programs is to find a high paying affiliate program that is compatible with Your business' theme and blend your 'recommendations' (affiliate links) into Informative content that is beneficial to the reader.

The &quot;Go here, buy this&quot; approach will yield minimal rewards for you and your Visitors. No one wants to feel pressured into buying a product, if they feel Informed and not 'sold' they will be far more likely to click to your merchant.

Building a downline through your affiliate programs is an excellent way to ENHANCE your business and generate some 'additional' income but, if you spend Too much time on this, you'll be neglecting the heart of your business.

About The Author

Adam Buhler is the owner of Affiliate Programs Directory: <a href="http://www.smokesoft.net" target="_new">http://www.smokesoft.net</a> Adam is the author of the weekly newsletter "Affiliate Secrets". He is offering a free copy of the ebook "Internet Cash Machines" For a limited time to anyone who subscribes at: <a href="http://www.smokesoft.net/newsletter.html" target="_new">http://www.smokesoft.net/newsletter.html</a>

<a href="mailto:smoke@dwave.net">smoke@dwave.net</a>]]>
      
   </content>
</entry>
<entry>
   <title>A Wake Up Call To Always Remember</title>
   <link rel="alternate" type="text/html" href="http://hiroseno.com/blog/affiliate03/2007/05/a_wake_up_call_to_always_remem.php" />
   <id>tag:hiroseno.com,2007:/blog/affiliate03//21.730</id>
   
   <published>2007-05-05T00:09:03Z</published>
   <updated>2008-03-31T05:28:29Z</updated>
   
   <summary>I received two emails this weekend. Both...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="affiliate" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="ja" xml:base="http://hiroseno.com/blog/affiliate03/">
      <![CDATA[I received two emails this weekend. Both were as a result of autoresponder follow ups these people were receiving from my business.

The first was full of expletives that aren't worth repeating. The second I shall remember always. It affected me so much that I felt compelled to write this article and share my story with you.

I received an email from a woman who had been receiving follow ups regarding an affiliate program I belong to. This would have been about the twentieth follow up. I have removal instructions at the end of every email, however, it never ceases to surprise me the number of people who don't remove themselves from the follow up and then abuse me because they are still receiving them. However, that is by the by.

Instead of abuse I got a story. For some reason this woman had written to me to tell me exactly why she can't take up my offer at this time, though she had read every single email and told me she will keep my details for future reference.

I am honoured that she shared her story with me, though I don't know how deserving I was of hearing it.

Words cannot express how I felt after reading her story. And it made me realise that the ultimate goal is not the sale. The ultimate goal is to realise that every email address we follow up with belongs to a real person. A person with disappointments in their lives, with tragedies to deal with, a person who has absolutely nothing to give at this time to anything other than their own personal lives.

I mean, who am I to ask for more than this person is able to give?

Am I important in the scheme of things when a family has to deal with suicide in their immediate family?

Do I have any right to say anything at all when a woman is dealing with the trial of her brother's murderers in two weeks?

What in God's name could I say? What could I possibly offer a woman going through these kind of personal tragedies ? a fr** product, a subscription to my newsletter, an inbox filled with unnecessary products for the next 30 days?

I have no right to offer this woman anything business-wise at all. However, personally I sent her an email telling her I have removed her from my list and then spent the rest of the email sending her every blessing I could possibly imagine, wishing her and her family God by their side through this journey I can't imagine ever taking.

When I pressed send I realised how focused we must remain on the fact that we, as individuals, are all following our own paths and all going through our own trials and tribulations. Every email is attached to a human being, just as every website is attached to a human business owner.

Sometimes it is important to remember that the bottom line is &quot;the sale&quot; is not the bottom line.

Karin Manning

Copyright 2003. All Rights Reserved.

About The Author

Karin is the publisher of Net Wealth, an interactive newsletter for advanced internet veterans, entrepreneurs and beginners alike. To start receiving your weekly marketing, motivational, customer service and money tips visit <a href="http://www.reprintrights4u.com/earnprofitsmonthly" target="_new">http://www.reprintrights4u.com/earnprofitsmonthly</a> and fill out the popup on entry with details of your ePackage & bonus newsletter subscription & fr** gifts.

<a href="mailto:karin@reprintrights4u.com">karin@reprintrights4u.com</a>]]>
      
   </content>
</entry>
<entry>
   <title>Affiliate Income Optimization</title>
   <link rel="alternate" type="text/html" href="http://hiroseno.com/blog/affiliate03/2007/05/affiliate_income_optimization.php" />
   <id>tag:hiroseno.com,2007:/blog/affiliate03//21.731</id>
   
   <published>2007-05-05T00:09:03Z</published>
   <updated>2008-03-31T05:28:29Z</updated>
   
   <summary>In my time researching the search engine...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="affiliate" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="ja" xml:base="http://hiroseno.com/blog/affiliate03/">
      <![CDATA[In my time researching the search engines, I've noticed something rather strange. Literally millions of searches are made each month for "brand names" and actual site names. For example, on Overture alone, last month, there were millions of queries made for the term "internet explorer". Having been on the internet for around seven years (running sites for over five), I've naturally assumed that people use it the same way I do. So, I know that internet explorer is a Microsoft product so I just type <a href="http://www.microsoft.com" target="_new">http://www.microsoft.com</a> into my browser.

Apparently, that's not what everyone does. Here are some other examples from Overture: eBay - over 7 million searches, Google - over 9 million searches, Amazon - Over 800 thousand searches (OK, lots will be for the river or the forest but still ...), PayPal over 340 thousand searches and so on. Considering that Overture has only about 5% of the search engine market, you can see that there are millions and millions of people who actually use search engines to find sites when they could just type the name in their browser and slap a .com on the end.

Now, on to the good stuff. Of those companies that I mentioned, all but Google have an affiliate program. For example, PayPal pays $5.00 for every person who signs up. 340 000 x $5.00= $1 700 000. Interesting!

So, what can we do to make the most of this opportunity? Well, it's easier than you would think. Obviously, trying to get traffic from people searching for eBay or PayPal would be very difficult but there are literally thousands of other companies that people search for. For example, I just checked the three best known British sports betting companies - about 20 000 searches are made each month on Overture for these companies.

I have noticed that without any effort whatsoever, I am actually getting a lot of traffic from people searching for company names and script names. This is because they are listed in my Affiliate and Script directories. An example of the process is - people search for a particular merchant, come to my affiliate directory and click on the link to get to the merchant. Therefore, even though they have no interest in the affiliate program, I'm making money just by linking to merchants who's content is completely unrelated to mine.

Remember, this is without even trying. When I do try, I'm getting even more traffic. For example, I have a review of the FastClick ad network on my site. I get 10+ visitors each day from people searching for phrases that include the word fastclick. That's 300+ visitors per month, 15 000 per year. As you could imagine, due to the fact that FastClick pay a lifetime 5% commission on referred earnings, this is quite lucrative.

So, what do you need to do? Well, you probably already use affiliate programs in some form on your site - either as a major source of revenue or to make "backend" sales. I went for years just linking to them with banners, buttons and text links. The odd short recommendation here and there proved to be the best way to get the most out of them.

The problem, from a search engine perspective, is that just linking to them from your site will generally not get your page up high in the search engine rankings. A link to merchant "Acme Corp." just blends in to the text on your page and is assigned no real relevance. Therefore, you should put up an individual page on your site for each merchant that you are an affiliate of. This page could just be a review of the products or services that they offer.

Just the fact that you have a content rich page about a specific merchant will almost automatically get you traffic from the search engines (once you are listed). The main point is "content rich". Also, write it yourself, do not copy content from the merchants site. Why? Well, even if they let you copy their content (lots do), Google has ways of finding duplicate content. In fact, they will usually ban the page that they believe is less important if two have the same information on them. So, write it yourself.

Remember that if the merchant sells products that have gained recognition from the public, make sure you list their products.

If you already have a successful site, the search engines will actually view your "review" of a merchant as being important and it is no harder to get that page in to the top 10 listings than it is for any other page on your site.

Often, the difference between doing well and being truly successful online is just the ability to grab opportunities when they appear. You could find that spending just 10 minutes to set up a couple of new pages on your site could actually result in thousands of dollars in extra income each year.

Remember, there are close to 600 million queries made on search engines each day - this is an opportunity! Don't let it pass you by.

About The Author

Sean Burns is the author of the eBook Rankings Revealed which gives you a step by step guide to obtaining top 10 rankings on the major search engines - <a href="http://www.webmastersreference.com/rankings_revealed" target="_new">http://www.webmastersreference.com/rankings_revealed</a>]]>
      
   </content>
</entry>
<entry>
   <title>7 Powerful Tactics To Promote Any Affiliate Program Instantly</title>
   <link rel="alternate" type="text/html" href="http://hiroseno.com/blog/affiliate03/2007/05/7_powerful_tactics_to_promote.php" />
   <id>tag:hiroseno.com,2007:/blog/affiliate03//21.732</id>
   
   <published>2007-05-05T00:09:03Z</published>
   <updated>2008-03-31T05:28:29Z</updated>
   
   <summary>Affiliate marketing is truly one of the ...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="affiliate" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="ja" xml:base="http://hiroseno.com/blog/affiliate03/">
      <![CDATA[Affiliate marketing is truly one of the most powerful and easiest models online to generate massive cash quickly, fact is you can get started in minutes from now without the hassle of creating your own products or websites.

While there're many factors to consider in the affiliate marketing business, one of the most critical questions I get every time from newer marketers is always...

&quot;Ewen, How Do I Promote My Affiliate Link?"

Here then are 7 powerful tactics you can use today to promote any affiliate program with:

==> Tactic #1: Your Own Opt-In List

If you've your own existing opt-in list this would obviously be the quickest way to start. However I'd like to provide you with some ideas to maximize the response and results you wouldn't otherwise get if you never applied them.

It's always a good tactic to provide some kind of time-sensitive bonuses to entice your list to buy through your affiliate link. It has always work and it'll continue to work.

You should also do at least 3 follow-up mailings as statistics have proven that you will get the most sales from your 2nd and 3rd mailings.

Now what if you don't have your own list to begin with?

The most logical action would be to seriously consider building your own money-making list without delay. A complete course to build and profit from your own opt-in list is at http://www.ewenchia.com/listsecrets.htm

Alternatively a 'second-rate' method is to use...

==> Tactic #2: Other People's Lists

What do I mean by this? One quick method to leverage on someone else's list is through ezine advertising, particularly with solo ads.

As in all kinds of advertising, what you want to do besides advertising the affiliate program is also to build your own list. A simple way to do this while promoting the affiliate program is by using a catchy one-two sentence signature file after your name.

The best advertising you can get is to pre-qualified targeted lists of like-minded people, especially people with money in hand. While these are rare and even harder to identify, an amazing resource can be found here http://www.ewenchia.com/ultimatetraffic.htm

==> Tactic #3: Google AdWords

You can start promoting any affiliate program in less than 15 minutes with pay-per-click advertising, especially Goolge AdWords.

Since Jan 6th 2005, there had been some changes to Google's policies regarding advertising of affiliate products on Google AdWords.

Without going into boring details, you can still advertise affiliate programs by using landing pages customized to the affiliate program you're promoting.

As I've provided in detail exactly how you can use Google AdWords in "Striking Affiliate Gold", I won't repeat it again. You can download a copy of the manual at http://undergroundsalesletters.com/strikegold.pdf

==> Tactic #4: Article Marketing

This is one tactic you got to get started on because it works.

I've made tons of affiliate sales purely from articles. In fact, one of my articles generated over 25 affiliate sales in a little over 3 days on autopilot.

The key to successful article writing is to provide real information and tips.

Make sure it doesn't sound like an outright sales pitch. Any recommendations you make should be added value to the article. The recommendation should not be its main purpose.

Again I won't be repeating information I've already covered. If you're interested in using articles as an affiliate promotional weapon, download these two revealing reports I've written:

http://www.marketingebookreview.com/LifetimeTraffic.pdf http://www.stuffyourinboxwithcash.com/lazy.zip

==> Tactic #5: Leverage On Your Existing Web Pages

There're 3 main ways to go about doing this...

One is to simply promote your affiliate programs on highly trafficked and relevant pages of your website. Check your website statistics to see which pages visitors view the most.

These are great target areas for your promotions, especially if they are relevant to the affiliate product in question.

Two, recommend affiliate products on your thank you pages. After a visitor has made a purchase from you or sign up for your ezine, all you've to do is add in a short recommendation of an affiliate product prominently on the thank you page.

Third, use your custom error (404) pages as affiliate marketing tools. This is the page that shows up when visitors enter a wrong URL or extension, there's no point in wasting this space so why not use it to promote an affiliate product?

==> Tactic #6: Capture Exit Traffic On Demand

You can quickly make extra affiliate sales just by using an exit window or pop up window to promote your affiliate programs.

While there're popup killers out there, you'll be surprised just how many percent of people actually install them - I don't.

Fact is, pop ups, especially exit pop ups still produce good results. Stick with one tasteful pop-up targeted to your visitors and you'll see great results.

==> Tactic #7: Other Quick And Simple Tips

Recommend affiliate products in your 'thank you emails'.

This is a no-brainer, whether you're saying thanks for joining your ezine or for buying a product, always give your email recipients an affiliate recommendation for a targeted product you've personally found useful.

You can also create autoresponder courses on topics related to the affiliate program you're promoting as a form of follow-up preselling.

That's it for now and I hope this article has been useful. If you're interested, you can read the FULL article at http://www.ewenchia.com/affiliate.html

Go and profit from your affiliate programs with confidence!

Ewen Chia is an expert at creating cash windfalls online and has been called &quot;The Super Affiliates' Super Affiliate&quot; for his extraordinary expertise as an affiliate marketer. You can discover his secrets at <a target="_new" href="http://www.InstantMarketingSecrets.com">http://www.InstantMarketingSecrets.com</a> <a target="_new" href="http://www.EwenChia.com">http://www.EwenChia.com</a>]]>
      
   </content>
</entry>
<entry>
   <title>Finding An Affiliate Online Opportunity Program</title>
   <link rel="alternate" type="text/html" href="http://hiroseno.com/blog/affiliate03/2007/05/finding_an_affiliate_online_op.php" />
   <id>tag:hiroseno.com,2007:/blog/affiliate03//21.733</id>
   
   <published>2007-05-05T00:09:03Z</published>
   <updated>2008-03-31T05:28:29Z</updated>
   
   <summary>Never before has it been easier to find ...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="affiliate" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="ja" xml:base="http://hiroseno.com/blog/affiliate03/">
      <![CDATA[Never before has it been easier to find an affiliate online opportunity program. From years ago when franchising was new the whole county turned its attention to those great opportunities. As franchises crowded the streets people had to start looking to other money making vehicles since the cost became too prohibitive for most people. We've head that a McDonald's franchise is over a million dollars today. Consequentially the affiliate online opportunity program has become the way for so many today.

The good news is that you don't need to invest that kind of money today. With the advent of modern technology and the popularity and growth of the internet our whole way of thinking has changed tremendously. The cost efficiencies and no need for store fronts is sky-rocking the networking and affiliate marketing scenario the people's choice.

Unlike any other business search it does take some and investigation to find a suitable program and also be able to make money from home if you're interested. You of course can build an online business regardless of how or where you do it. Imagine living anywhere in the world, log on and you're running your business. How many franchise's can you do that with?

Searching isn't difficult either. Think about what people want, need and buy on a regular on going basis and you solve the biggest part of your puzzle. Then go online seeking company relationships that provide you the products you're searching for. After finding a few, read the materials, ask questions if necessary thru email or by phone and then make your business opportunity decision.

These truly are exciting time's for those willing to reach out and find a better way. The grind of working today is smothering people to death. No longer are we in a society corporate wise that we as individuals count. I've often felt that we've become social security numbers in a data base and that's about it. It's all about bottom line and not people. We don't need to live with that. Not only that, but you can make more money in a good online affiliate program opportunity. There's plenty out there.

More on affiliate marketing at <a target="_new" href="http://www.network-marketing-review.com">http://www.network-marketing-review.com</a>]]>
      
   </content>
</entry>
<entry>
   <title>Affiliate Product Landing Pages - Three Tactics That Sell</title>
   <link rel="alternate" type="text/html" href="http://hiroseno.com/blog/affiliate03/2007/05/affiliate_product_landing_page.php" />
   <id>tag:hiroseno.com,2007:/blog/affiliate03//21.734</id>
   
   <published>2007-05-05T00:09:03Z</published>
   <updated>2008-03-31T05:28:29Z</updated>
   
   <summary>As competition within the online affilia...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="affiliate" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="ja" xml:base="http://hiroseno.com/blog/affiliate03/">
      <![CDATA[As competition within the online affiliate sales arena rises to a fierce boil, affiliate sellers expecting any degree of success must first find effective methods to set themselves apart from the crowd.

An uninitiated affiliate may expect to make sales simply by placing a referral link on his website, or by distributing the link in an email. On the other hand, a seasoned affiliate seller knows that a unique marketing twist of one sort or another must be built into the campaign for a satisfying profit to be realized.

One tested and proven method is to develop a unique landing webpage for each and every affiliate campaign engaged.

A landing page is nothing more than a proprietary webpage owned by the affiliate seller, hosted on his website, and and located at a URL within that domain. A well developed landing page will not only contain the actual affiliate referral link, but will also serve as an introduction to the product or service being offered, and will warm the customer prior to directing her to the main sales page.

Here we present three types of affiliate landing pages that have been proven effective in promoting a broad range of affiliate products and services.

However, the reader should note that no particular order of effectivenes is presented here. Determining the best type of landing page for a particular affiliate campaign will be a matter of careful consideration and diligent testing.

Landing Page #1 - The Product Review

This style of page takes the form of a factual and objective report, and should be completely free of any wording that attempts to sell. Direct experience with the product is a must, as the writer will be providing her or his own first hand observations regarding the benefits and problems that arise while actually putting the product or service to use.

Typically, a single product is reviewed for the sake of simplicity. Yet some successful landing pages do feature reviews of multiple products within a given category. In this case, each individual product should be rated by means of an easy to understand system, ie. one to five "stars."

For the sake of credibility, the product review must reveal both positive and negative product attributes. Still, the positive factors should firmly overshadow the negative in a realistic and honest sense. If not, look for a different affiliate product to promote.

Landing Page #2 - The Pre-Sell

This tactic has also been referred to as the "soft sell." The content here can borrow some of the effects of the product review method, but should be more directed overall toward defining a problem and offering the affiliate product or service as a solution.

It is advisable to carefully examine the main seller's page to discover and capitalize on overlooked product benefits or hooks. It is also acceptable to use highlighted or bolded words and phrases to a degree, providing they will enhance the reader's understanding.

A strong headline may be used, and bulleted lists may also be inserted to clearly illustrate product features and benefits. But keep in mind this is a "soft sell" page. The purpose is only to warm the reader. There should be no hard sell or call to action other than asking her to "Click This Link to Learn More."

Landing Page #3 - The Forced Opt-In

This type of page typically consists of nothing more than a strong headline, a problem reinforcement, an offer to solve the problem, and an autoresponder opt-in box. The prospect can be immediately redirected to the main salespage after she signs up.

Experienced affiliate marketers have varying opinions as to the effectiveness of this landing page, especially when used behind a paid advertising campaign. There is some conjecture that too many prospects are lost when they fail to opt-in.

Another viewpoint is that this tactic produces a high quality list of action-taking propects with a proven degree of interest. Given these two viewpoints, it may be wise to perform a split testing action, using the forced opt-in page and at least one other landing page configuration.

Regardless of either view, the forced opt-in tactic will enable the affiliate to capture a unique and highly targeted mailing list, a valuable asset in and of itself.

No Hype - No Bull - No Pie In The Sky!

Dan B. Cauthron tells it like it really is, and shares 30+ years of direct marketing wisdom. Entrance to his member's only website will never cost you a penny:  <a href="http://DanBCauthron.com" target="_blank">http://DanBCauthron.Com</a>]]>
      
   </content>
</entry>
<entry>
   <title>Backend Profit Secrets and Viral Marketing</title>
   <link rel="alternate" type="text/html" href="http://hiroseno.com/blog/affiliate03/2007/05/backend_profit_secrets_and_vir.php" />
   <id>tag:hiroseno.com,2007:/blog/affiliate03//21.735</id>
   
   <published>2007-05-05T00:09:03Z</published>
   <updated>2008-03-31T05:28:29Z</updated>
   
   <summary>Once you truly understand the power of b...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="affiliate" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="ja" xml:base="http://hiroseno.com/blog/affiliate03/">
      <![CDATA[Once you truly understand the power of backend profits,you'll explode your marketing results and create an unstoppable viral machine.

The techniques I will reveal to you have often been taughtin many marketing courses and articles...but they are stillunderutilized because of two words -- "tunnel vision."

Backend profits means the additional income that you earnfrom a customer. The first purchase from a customer is thefront end profits while the second purchase and so forthwill be your backend.

The really good marketers understand that the most moneywill be made on the backend.

Here are a couple reasons why:

You can charge higher prices for backend products becauseyou've already built a relationship with your customer.

They already know the quality of your product and of yourcustomer service. You no longer have to convince them thatyou're credible and that your information is good.

You only have to convince them that your backend product ishigher quality than your front end product and that theyNEED the backend product.

Trust is one of the single most important components ofselling. You can earn that trust by providing a goodfront end product.

Most marketers do not truly understand the power of thebackend and that's a fact.

I know because I see very few <b>affiliate programs</b> which payhigher than 50% commission.

Think about this for a minute.

Let's say you sell your product for $50 and you give 50%commission. You have 5 affiliates who each make 10 saleseach.

You pocket $1,250 after paying commissions. You now have 50customers. Five of them end up purchasing your $100 backendproduct for a profit of $500. Total profits is $1,750 foryou.

Now let's consider giving away 75% commission to youraffiliates.

By giving away higher commissions, you get 10 affiliatesinstead of the 5. Ten affiliates making 10 sales each at$50 will make you $1,250 -- which is the same front endprofits as before.

Now you have 100 customers and make 10 backend sales for$1,000 profit.

So how did you end up making more when you increased youraffiliate commissions by 25 percent? You made it on thebackend.

Here's what is happening behind the curtain as you increaseyour commissions.

You gain more affiliates and subscribers as thoseaffiliates send you more traffic to your site.

Those affiliates are happier with their higher paycheckbecause you gave them higher commissions. Therefore, theywill continue to send traffic to your site.

This cycle increases your traffic over time as you gainmore customers, more affiliates and more subscribers.

It's the ultimate <b>viral marketing</b> machine!

More subscribers equal more profits. More customers equalsmore profits. More affiliates equals more profits.

So is all that worth a hit on your front end profits?

Yes!

The problem most people have is they can't stand to seetheir affiliates making more than them. Tunnel vision keepsthem from seeing all the extra subscribers, customers andaffiliates which could be theirs.

Please remember one thing about running your affiliateprogram.

A 75% reduction in profits is better than a 100% reduction,which is the case if the affiliate had not made ANY sale.

In summary, you should create an affiliate program for yourfront end product which gives away a majority of theprofits.

You should also spend your time creating multiple backendproducts.

Gary Huynh is a full-time online information marketer. Hecurrently earns money from affiliate programs along withrunning multiple membership sites. View his weblog at:<a target="_new" href="http://www.garyhuynh.com">http://www.garyhuynh.com</a> for more tips and tricks to helpyou achieve a full-time work from home business.]]>
      
   </content>
</entry>
<entry>
   <title>Who Says Affiliates Cant Use Joint Ventures To Make Money?</title>
   <link rel="alternate" type="text/html" href="http://hiroseno.com/blog/affiliate03/2007/05/who_says_affiliates_cant_use_j.php" />
   <id>tag:hiroseno.com,2007:/blog/affiliate03//21.736</id>
   
   <published>2007-05-05T00:09:03Z</published>
   <updated>2008-03-31T05:28:29Z</updated>
   
   <summary>This is a technique I teach almost every...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="affiliate" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="ja" xml:base="http://hiroseno.com/blog/affiliate03/">
      <![CDATA[This is a technique I teach almost every day. Yet almost no affiliate marketers are currently using it!

The trick is so interesting that you'll learn how to actually make money off of your competitors.

Here's how it works:

Step One: Create an "Upsell."

An Upsell is simply a more expensive product or service that you offer to your current customers. One of the best Upsells is a service that simplifies a complex process. Examples would be installing and running software, providing tutorials or providing consultation.

Here's an example: Let's say you've got a niche web site on resume writing. You promote a resume writing Ebook or audio tape program. Your commission on each sale is $20, and you've already sold 35 copies, so you've earned $700.

But even if someone buys a resume writing book, they won't necessarily get around to actually WRITING their resume! Some may procrastinate and others may just be too anxious.

So an excellent - and lucrative - Upsell would be a resume writing service. You offer this to the people who buy the book. But instead of making $20 per sale, you can charge much, much more - let's say $350 for a custom resume.

Even if only 2 people purchase this Upsell, you'll make as much money on those two sales as you did selling 35 copies of the Ebook. Nice? Yes.

Now go on to Step Two - which is where the REAL money gets made!

Step Two: JV to sell your Upsell!

Now here's the part that most affiliates, especially in niche markets, never think about. They fail to recruit solid JV partners once they've developed their own backend Upsells.

Once you've developed your upsell, contact all the websites that you initially looked to as competitors and offer them marketing material to help them make more money. You'll be amazed at how quickly they jump on.

In the example of the resume Ebook, you can even contact other affiliates who are selling that product. Yes - your competitors! Find anyone selling an Ebook about writing resumes and ask them to backend your Upsell.

They don't have to worry about you taking their business because they are not offering your service until the person has actually bought the Ebook through their link already!So, get creative and learn how to double your income by simply profiting from the traffic you already have. Create your own high-end products and sell them to those who buy though your affiliate link.

Better yet, hunt down your competitors and ask them to do the same.

Copyright 2005 Kurma Group

This article has been authored by Anik Singal, an expert internet consultant who has developed his own system for affiliates that earned him $10,466 in just 60 days. To learn how you can join his step by step mentoring program for less than $1 a day, please visit:<a target="_new" href="http://www.AffiliateClassroom.com">http://www.AffiliateClassroom.com</a>]]>
      
   </content>
</entry>
<entry>
   <title>Your Affiliate Business and Taxes</title>
   <link rel="alternate" type="text/html" href="http://hiroseno.com/blog/affiliate03/2007/05/your_affiliate_business_and_ta.php" />
   <id>tag:hiroseno.com,2007:/blog/affiliate03//21.737</id>
   
   <published>2007-05-05T00:09:03Z</published>
   <updated>2008-03-31T05:28:29Z</updated>
   
   <summary>Starting a home-based business on the In...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="affiliate" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="ja" xml:base="http://hiroseno.com/blog/affiliate03/">
      <![CDATA[Starting a home-based business on the Internet is easy you say.You have your web page built, your affiliate links and you'reready to go. Not really, you need to make sure you have all youri's and t's crossed when it comes to taxes.

Getting Started

First, you will need to register your business name withthe city government. When I registered my business name with thecity I was charged $11 -- so expect to pay a small fee when filing this legal document with your local goverment.

Second, you need to apply for an Employer IdentificationNumber with the Department of the Treasury (IRS). To file for an EIN,you will need to complete Form SS-4.  You can find these forms in post offices, public libraries, online, or by contacting the IRS.

Once you receive this document, keep it in a safe place -- in other words, don't crumple, stomp, or throw away -- this identifies you and your business with the U.S. government and you will need this number when you file your taxes.

Third, you will need to check with your state government to determine if you need any specific licenses.  Such as Retail Sales Tax Permit -- if you are planning on selling items offline or online.

Fourth, you may want to open a Business Account at your local bank once the money starts to roll in.  Keeping your money separate from your family account -- helps you to keep your accounting accurate for your business.

What percentage of your income will go toyour State and Federal Government?

You will need to pay the following taxes, at the following rate,on a quarterly basis:

States Taxes -- 3.7%

Federal Taxes -- 11.3%

Social Security -- 12.4%

Medicare -- 2.9%

The first year in business is difficult, because you have no idea what you will be making--You will need to make a conservative guess. However, you will only pay what you owe against that of your expenses (your net income).  For example, if you believe you will have $3000 in expenses during the year -- and you believe in your first year,you will make $6000-- you would report the following:

$6000 (Money Made)- $3000 (Expenses) = $3000 (What you owe)

This amount would be divided among the four quarters within the year and paid to your State Government and the Federal Government. If you find that you will be making more and you have paid in for one quarter -- you will have to adjust the balance and divid it between the remaining quarters.

The following is what you will submit to the Federal Government:

1) Federal Taxes-11.3%, 2) Social Security-12.4%, and 3) Medicare payment-2.9%.

The State Government will receive only the 3.7% of your netearned income.

(Please note: If you are unsure about anything, you should enlist the help of a CPA, regarding tax matters).

Your estimated taxes are due on the following datesthroughout the year:

April 15

June 15

September 15

January 15

To obtain more specific information you can read IRSPublication 505: Estimated Tax payments.

Note: You are not required to make estimated tax payments until you have income not subject to withholdingon which you will owe tax. If you don't make your first payment until a later period, you must divide your entire estimated tax by thenumber of payment dates remaining. If, for example, youhave three payment dates pending, you would pay one third of the total tax by June 15, the other third by September 15 and the last by January 15.

Typical Expenses To Deduct

Here is a list of some of the expenses you can deduct.

1. Your home mortgage -- If you use a room solely for conducting business then you can take this deduction.There are a couple of different formulas to determinethe percentage of your home that is used for your business.

You can use the "number of rooms" method or the "area method".I would suggest using the "area method" because I can't imaginehaving a home where all the rooms are the same size.

With the area method, you would take the area of your homeoffice divided by the area of your home. Example:

Your Office= 10' X 10' = 100 square feet

YOur home is 1000 square feet

Your deduction = 100/1000 or 10%

2. Indirect Expenses -- with indirect expenses you will onlybe able to deduct the area percentage (Note: use area percentagecalculated above) of the total cost.  These indirect expenseswould include such things as:

House payment

Utilites

Telephone

Garbage collection

Internet connection (If other people are using the Intenet)

3. Direct Expenses -- these are expenses that relate only to your business.

Supplies

Advertising

Business account bank charges

Keeping Track of Expenses

To keep track of all your expenses. and you are comfortable working with a spreadsheet software, I would suggest purchasing a small business accounting package such as QuickBooks or Peachtree Accounting.

To conclude, this definitely is not an exhaustive list ofwhat you need to know.  However, this will giveyou a beginning as to what you will have to be awareof when starting a home-based business.  As yourbusiness grows, your CPA will be able to assist you and keep you on the straight and narrow to yoursuccess on the Internet.

Vickie J Scanlon has a BBA degree in Administrative Management and Marketing. Visit her site at: <a target="_new" href="http://www.myaffiliateplace.biz">http://www.myaffiliateplace.biz</a> for free tools,articles, ebooks, and how to info or checkher blog for additional insights to the Affiliate Business? <a target="_new" href="http://myaffiliateplace.blogspot.com">http://myaffiliateplace.blogspot.com</a>]]>
      
   </content>
</entry>
<entry>
   <title>How To Build Your Sales</title>
   <link rel="alternate" type="text/html" href="http://hiroseno.com/blog/affiliate03/2007/05/how_to_build_your_sales.php" />
   <id>tag:hiroseno.com,2007:/blog/affiliate03//21.738</id>
   
   <published>2007-05-05T00:09:03Z</published>
   <updated>2008-03-31T05:28:29Z</updated>
   
   <summary>You may have heard of joint venture mark...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="affiliate" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="ja" xml:base="http://hiroseno.com/blog/affiliate03/">
      <![CDATA[You may have heard of joint venture marketing, It's used frequently by savvy entrepreneurs to increase profits and add loads of prospects to their customer list.

So what is joint venture marketing (or j/v)?

Speaking at the Information Marketing Boot Camp (http://www.dc-infobiz.com), Joint venture expert and entrepreneur John Alanis describes it as &quot;a mutually beneficial agreement to sell similar products or services to customers or prospects.&quot;

You approach another entrepreneur and ask them if they'll endorse your product and allow you to mail to their customer list.

In exchange, you give the entrepreneur a cut of the gross profits, usually anywhere from 5 to 25 percent. Or you could arrange a list swap.

J/V marketing allows you to quickly add hundreds or thousands of names to your customer list.

The first step is to find a suitable joint venture partner.

Where do you look?

Try your own customers first. Send out a letter or email announcing you're looking for a j/v partner. Be sure to tell them you're looking for a partner who sells similar products to your own. And ask how many customers they have on their list. Obviously, the more, the better.

Another way of to find j/v partners is in trade publications. Look at the advertisers. You'll probably find a few that sell similar products to your own. Contact them by phone or letter and explain you'd like to create a joint venture with them.

Also look in the Standard Rate and Data Service (SRDS) (http://www.srds.com). This directory has every commercially available mailing list, the list owner, etc. Most larger libraries will have a copy of SRDS, although it may be a year or two out of date.

As well, check out the Oxbridge Directory of Newsletters (http://www.mediafinder.com) It's an excellent source for potential customers from newsletter subscriptions. It's an expensive directory to buy, but ask your library if they have a copy.

YOU MUST BE ENDORSED The most important thing is you must have your fellow entrepreneur include a letter of endorsement.

He has already established a relationship with his customers. You haven't. If his customers are satisfied with his product, then they'll much more open to receiving information from him about other products.

Without the endorsement, the customer response will drop significantly.

You can also ghost write the endorsement letter for your j/v partner and then have him sign it.

APPROACHING A J/V PARTNER The best way to approach a potential joint venture partner is to send a letter and then follow up by phone. Be prepared to phone at least a couple of times before your partner agrees.

When sending out the letter proposing a joint venture partnership, be sure to do the following:



<li>Offer to do all the work. You'll handle all the mailing, marketing documents, and product fulfilment.

<li>Collect the customer money yourself and then send your j/v partner his cut for each sale.

<li>Stress the fact that your partner will be &quot;getting money for no work.&quot; This is a strong incentive for an entrepreneur to become your j/v partner.

<li>You will deduct your mailing costs and other expenses first and then split the balance with the partner.

<li>Always get your j/v partner to sign your letter agreeing to your terms.

<li>Include an &quot;exit clause.&quot; This allows you to cancel the j/v agreement if you find your partner is a headache to deal with.



By following these steps to a joint venture, you'll be able to quickly add hundreds or thousands of potential customers to your database that normally would take years to accumulate.

And, most importantly, you'll increase your sales.

About The Author

Dave Coyne is a copywriter, marketing consultant. Start A High Income, Low Risk Home Business And Never Create A Product, Write An Ad or Talk To Anyone. Get this free report. Send a blank email to <a href="mailto:dcinfobiz@GetResponse.com">dcinfobiz@GetResponse.com</a>]]>
      
   </content>
</entry>
<entry>
   <title>Affiliate Surprise</title>
   <link rel="alternate" type="text/html" href="http://hiroseno.com/blog/affiliate03/2007/05/affiliate_surprise.php" />
   <id>tag:hiroseno.com,2007:/blog/affiliate03//21.739</id>
   
   <published>2007-05-05T00:09:03Z</published>
   <updated>2008-03-31T05:28:29Z</updated>
   
   <summary>I can&apos;t believe it! I open up my mail to...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="affiliate" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="ja" xml:base="http://hiroseno.com/blog/affiliate03/">
      <![CDATA[I can't believe it! I open up my mail today, and what do I receive? A statement from one of my affiliates saying that I've earned a pretty good amount of money for the last quarter. Wow! How'd that happen? Since my web site is only a couple of months old, I couldn't believe that I'd already earned that much from this affiliate. Now why am I surprised? Don't I tell all of my visitors and readers to find out on a consistent basis how they are doing? Of course I do. But guess what? I got caught up in something that I bet each and every one of you gets caught up in!

I work hard on my web site. In fact, I work on it almost daily. And I work hard on my weekly e-zine. But then I sit back and think, Hmmmm is anyone really visiting my web site?&quot; And that's all I do. I don't think to track too much. This is really not a smart way to handle your business. Since I started I-MarketingZONE I have learned a lot about marketing. I have to. I have to keep up with all the current trends in Internet marketing and web site promotion. That's what my visitors expect me to do. And I use most of the things that I learn. But I've forgotten the most important elements tracking and testing.

It's very important to keep track of which affiliates are producing an income for you. And I don't mean by waiting for a quarterly statement like I did. By then you've spent a lot of time and money on something that may not be working. What you need to do first is get a notebook or use a spreadsheet program. List any affiliates that you have signed up for. Write down your username and password for future information. Write down the link that you need to visit to check your stats. Every time you go to check your stats, write down what kind of activity you are doing. If it's working, then keep it up. If it's not working, you may want to either try a different approach to promoting it, or you may want to drop that affiliate program.

Affiliate surprise can be fun when you get a notice like I did today, but if you get a notice where you are producing nothing, then you've probably wasted 3 months on something that you could have been doing different.

About The Author

Marci Perrine is the owner of Marci's Creations Online, a web site development company, and I-MarketingZONE, an Internet marketing web site.

Visit <a target="_new" href="http://www.marciscreations.com">http://www.marciscreations.com</a> for more information on how Marci can help you build your web site.

Visit <a target="_new" href="http://www.i-marketingzone.com">http://www.i-marketingzone.com</a> for solid solutions on how to market and make money with your web site, and subscribe to her weekly ezine today at

<a target="_new" href="http://www.i-marketingzone.com/subscribe6.htm">http://www.i-marketingzone.com/subscribe6.htm</a>]]>
      
   </content>
</entry>
<entry>
   <title>Affiliate Programs... A Not THAT Easy Start To Your Own Online Business</title>
   <link rel="alternate" type="text/html" href="http://hiroseno.com/blog/affiliate03/2007/05/affiliate_programs_a_not_that.php" />
   <id>tag:hiroseno.com,2007:/blog/affiliate03//21.740</id>
   
   <published>2007-05-05T00:09:03Z</published>
   <updated>2008-03-31T05:28:30Z</updated>
   
   <summary>&quot;Where is all the help I&apos;m supposed to g...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="affiliate" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="ja" xml:base="http://hiroseno.com/blog/affiliate03/">
      <![CDATA["Where is all the help I'm supposed to get. I have been buying ezine and classified ad builders and signing up for Echecks and Virtual credit cards. In the meantime I have no business and no ads set up. When does all this happen? Let's go here. I spent all day on this. I'm running out of time."

I kid you not, this is the sum total of an actual email that hit my inbox this week. Not only did I not know this person from Adam, this was the first and only email I had ever received from her and to this day, I have no idea what she's talking about. Presumably, she signed up for one of the affiliate programs I promote from my site and was asking, in her own inimitable style, for my help. Although I am always ready and willing to help anyone I can, this is most definitely NOT the way to go about asking for it. Needless to say, I let her know what I thought of her approach in NO uncertain terms.

The attitude displayed in this person's email to me (and she is by no means an isolated example) exemplifies why so many people fail to make a success of their online businesses. Leaving aside the utter rudeness of the approach, notice the impatience, the expectation to be up and running in a day, the HURRY, the apparent belief that real world principles such as courtesy and good manners don't apply online (they do). Think this person is going to last the distance? What kinds of tactics do you think she is capable of resorting to in pursuit of the almighty dollar?

So, let's take a realistic look at affiliate programs, what they can and can't do for your business and how to maximize your chances of creating a successful, long-term business with them.

WHAT IS AN AFFILIATE PROGRAM?

An affiliate program (also known as a reseller, associate, referral or partnership program) is essentially a revenue-sharing arrangement whereby you, the affiliate, receive payment from the owner of a product or service that you promote on their behalf.

Affiliate programs are an excellent way for the new internet entrepreneur to start an online business.

TYPES OF AFFILIATE PROGRAMS

There are various types of affiliate programs.

The most simple involves you, the affiliate, placing a banner ad, graphic or text link at your site which is linked to the site of the business you are promoting. This link is coded with your unique affiliate ID so that the site visitor is recorded at the target site as having originated from your site, thereby allowing you to be credited with the sale.

Payment is generally a fixed percentage of the sale value (commission) or "pay per click", where the affiliate is paid a certain amount for every time a site visitor clicks on the link at the affiliate's site, whether or not a sale is made.

The more sophisticated affiliate programs are multi-tier and allow the affiliate to earn commissions not only on the traffic they directly refer to the target site but also a proportion of sales generated by their sub-affiliates.

BENEFITS OF AFFILIATE PROGRAMS

The greatest benefit of affiliate programs is that when you are just starting out in your own online business you don't have to worry about creating your own product or service. You just promote someone else's and get a share of the revenue pie for your efforts.

You also don't have to concern yourself with warehousing, transport or logistics headaches. All of this is handled by the business whose products/services you are promoting. All you need concentrate on is driving traffic to that business's website. This means that a high proportion of your revenue is profit.

The owner of the product/service is also responsible for collecting payment, customer service and the myriad other details that come up on a day to day basis in running the business.

DISADVANTAGES OF AFFILIATE PROGRAMS

The main and obvious disadvantage of affiliate programs is that it is the owner of the product/service who earns the lion's share of the profit on the sale.

You're working on commission. You will NEVER earn by way of affiliate program commissions as much as you can earn by way of profits from producing and selling your own product/service.

As a result, affiliate programs represent a high opportunity cost when you consider what you could earn if you instead channeled the time and energy you spend on promoting affiliate programs into creating and promoting your own product/service.

For this reason, it does not make sound business sense to rely solely on affiliate program income for the longer term growth of your business.

Instead, think of them as a way of dipping your toe in the water when you're first getting started, and a nice little sideline once you've created your own product/service. Do NOT build your business around affiliate programs with the intention this will always be the backbone of your business. You'll be stunting your own growth if you do.

CHOOSING THE RIGHT AFFILIATE PROGRAMS FOR YOUR BUSINESS

So, keeping in mind what affiliate programs can and can't do for your business, let's turn to what you should look for when choosing an affiliate program or programs to promote in your business.

=> Synergistic Products/Services

First off, and this is a cardinal rule, only promote those programs which will allow you to create synergies with your site. This means selecting programs that naturally complement the subject matter of your site and that will therefore be of interest and relevance to your site visitors. This will ensure your prospects (ie your site visitors) are pre-qualified which will result in a relatively higher conversion ratio (the ratio of visitors to purchases) than would be the case if your traffic is untargeted (which will be the case if you promote unrelated products and services from your site.)

=> Quality In All Things

Keeping the need for synergy uppermost in mind, look for quality programs first and foremost. The last thing you want to waste your time, money and reputation on is a shoddy product or service. There are just too many quality programs out there to settle for anything less.

=< Stability of Company

Look for a company that's been around for a while and that's reputable and stable (both financially and in its management). Any reputable company will have full contact details readily available so do your research.

=> References

Look for testimonials and references from other affiliates. If the company you're interested is not forthcoming when it comes to putting you in touch with other affiliates, move on.

=> Affiliate Agreement

Look for a professional, considered and detailed affiliate agreement (contract). This shows that the company is serious about its business.

Watch out for exclusivity clauses and other restraints. Some affiliate agreements will require that you not promote competing businesses' products and services. This is not to say you should avoid such agreements. As a general rule, it is your interests not to promote competing programs anyway. Just be aware of what the agreement says on the subject to avoid getting yourself into hot water.

Look also for an agreement that treats spammers harshly. This protects not only the company but other affiliates as well. The last thing you or any other reputable affiliate needs is to have your reputation and the reputation of the product/service you are promoting besmirched by these sorts of tactics.

=> High Commissions

Promoting someone else's affiliate program necessarily requires that you divert traffic away from your site and towards someone else's. Make sure you're properly compensated with a high commission structure. And be sure to set up your link so that when the visitor clicks on it, a new browser window is opened for the target site. This at least keeps your site in front of the visitor so they can go back to your site once they've finished at the site your link has taken them to.

=> Lifetime Commissions

Look for affiliate programs that will credit you with not only THIS sale but all other sales the customer may make in the future. Many programs are set up so that the customer is identified as "yours" so that when the customer returns to the target site in three months time, the sale is recorded as having been generated by you.

=> Residual Commissions

Include programs that offer residual commissions in your portfolio. Good examples are webhosting services, autoresponder services and the like where customers sign up for a continuous service that requires periodic, regular payments. You receive periodic, regular commissions as a result.

=> Tracking of Commissions

Look for programs that allow you real-time access to your stats so you can keep easy track of your commissions.

=> Reliability of Payment

When checking with affiliate references, find out what the business's record is on paying out commissions. If they're slow or there appears to be a pattern of problems, keep looking.

=> Frequency of Payment

Make a note of payment schedules too. Some programs pay weekly, some monthly, some quarterly. Some only pay once you accumulate commissions of a certain amount. None of these arrangements are necessarily good or bad in and of themselves. Just be sure you know what to expect.

=> Programs that Require Payment Up Front

Two words: MOVE ON!

=> Affiliate Support

Finally, take a look at what support the business offers its affiliates to make sales. Do they provide resources such as sample ads, banners, logos and the like? Do they provide useful advice about maximizing your sales? A good affiliate program provides affiliates with a LOT of support in these areas.

MAKING MONEY FROM AFFILIATE PROGRAMS

OK, now you know what to look for in an affiliate program. Here's how to maximize your sales of those products and services and, therefore, your commissions:

=> Get Your Own Website

No ifs, no buts. DON'T rely on the you-beaut self-replicated job the company provides all its affiliates. Link to that site from your main site.

=> Get Your Own Domain Name

This presents a much more professional image. Many people won't give the time of day to a business that thinks so little of its prospects that the owner won't shell out 70 bucks for a domain name. So mean business and look like it.

=> Get Traffic To Your Site (Duh!)

As a rough guide, you will need at least 500 targeted unique visitors a day to your site to make reasonable money from affiliate programs.

=> You Must Have A Site That Will Attract Repeat Visitors

If your website is nothing more than a splash page consisting of little else other than banners for umpteen different affiliate programs, forget it. Your site must be worthy of your visitor's time and interest before you can even begin to think about converting that visitor into a paying customer. So create a real site with real content that will keep them coming back for more.

=> Personal Testimonials

A personal testimonial will result in more sales than a mere link or advertisement. So take the time and trouble to write a personal endorsement of the product or service you are promoting. And, of course, it goes without saying that in order to write a personal endorsement, you must know that of which you speak. NEVER promote a program you haven't first purchased yourself. If you don't think enough of your program to invest in it, how do you expect to persuade others to?

=> Promote With Your Sig File

Include a link to your site in the signature of every email you send.

=> Promote In Your Own Ezine

Finally, if you're not already publishing your own ezine or newsletter to stay in touch with your site visitors, start. It's a great way to promote not only your site but also the affiliate programs you promote from your site.

MAKING SERIOUS MONEY FROM AFFILIATE PROGRAMS

The only way of making SERIOUS money from affiliate programs is by creating your own product or service and recruiting affiliates to sell for YOU.

The affiliate program phenomenon is one of the Internet's true success stories. It provides a toe-hold for the would-be internet entrepreneur to begin a real, live business of his or her very own. But the real beauty of affiliate programs lies not in what they can do for you, as an affiliate, but what they can do for you, as a recruiter of affiliates for your own program. By all means jump on the bandwagon and start promoting other people's products to get your start. But don't wait too long to start developing your own product line. There is a ready-made salesforce numbering in the millions ready and waiting to sell it for you.

About The Author

Elena Fawkner is editor of the award-winning A Home-Based Business Online ... practical home business ideas, resources and strategies for the work-from-home entrepreneur.

<a target="_new" href="http://www.fawkner.com/subscribe.html/">http://www.fawkner.com/subscribe.html</a>]]>
      
   </content>
</entry>
<entry>
   <title>How To Win The Affiliate Game</title>
   <link rel="alternate" type="text/html" href="http://hiroseno.com/blog/affiliate03/2007/05/how_to_win_the_affiliate_game.php" />
   <id>tag:hiroseno.com,2007:/blog/affiliate03//21.741</id>
   
   <published>2007-05-05T00:09:03Z</published>
   <updated>2008-03-31T05:28:30Z</updated>
   
   <summary>Are you frustrated with your affiliate p...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="affiliate" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="ja" xml:base="http://hiroseno.com/blog/affiliate03/">
      <![CDATA[Are you frustrated with your affiliate programs?

I used to be. Very frustrated! One day, in sheerdesperation, I wrote to one of my affiliateprograms and suggested that the market was nowsaturated with their product - it was no longerpossible to sell it.

The next day I received a very nice reply. "TheInternet is HUGE", they said. "We predict it willbe five years before the market is saturated withour product. And long before that, we will haveintroduced our next product." They were right, ofcourse. The problem was not with the market (theInternet is huge). Nor was the problem with theirproduct. The problem was in the way I waspresenting it.

Since then, my affiliate sales have soared. Why?Because I learnt a few secrets to winning theaffiliate game. Here they are:

1. Choose affiliate programs that relate veryclosely to the theme of your website. Let me giveyou an example. Of the three affiliate products Isell from my web site, the one that does best bya long way is an eBook that shows people how togenerate free Ezine advertising. Why does it doso well? Because my website is a directory ofezines and most of my visitors are alreadyinterested in Ezine Advertising before they evenarrive at my website - I don't have to persuadethem very much.

2. Buy the product yourself! Research acrossdozens of affiliate programs shows that at least70% of sales in any affiliate program are made bythe small percentage of affiliates who actuallybuy the product they're selling. It makes sensedoesn't it (how can you recommend somethingyou've never used)?

3. Banners - they don't work anymore, and someexperts believe banners will actually damage youraffiliate sales.

4. Personal recommendation. The human factor isvery important on the Internet - people want toknow that someone else has bought the product andthat it worked for them. But to write aconvincing personal recommendation, you'll haveto buy, read and use the product you're selling.

5. 'Over-selling' - this is the most commonmistake of affiliates. Keep in mind that all youneed to do to succeed with affiliate programs isto get your potential customer to click throughto the affiliate website in an 'open-to-buy'mindset. If the affiliate program is good, theaffiliate website will make the sale. So don'ttry to sell the product from your website - justaim to get a click on your affiliate link.

5. Standard Ads. When you join an affiliateprogram, you'll probably be given some standardads to use. Don't use them! Why? Because yourpotential customer has probably seen those exactsame ads on dozens of websites and in dozens ofEzines. And if that standard ad hasn't led themto buy the product so far, it probably won't now.Something new and original is required.

6. Back-end sales. Once you're succeeding in oneaffiliate program, join another program thatoffers a related product and use the techniquethat marketers call 'back-end' sales. It's a wellknown fact that people are much more likely tobuy from someone they have already bought from.So when someone makes a purchase from youraffiliate link, send them a nice follow-upletter. At the end of the letter, tell them aboutyour other affiliate product and how it can helpthem.

------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: <a target="_new" href="http://ezine-writer.com/">http://ezine-writer.com/</a>
------------------------------------------------------------]]>
      
   </content>
</entry>
<entry>
   <title>Popup Killers - Not just killing that Popup but also your Revenue!</title>
   <link rel="alternate" type="text/html" href="http://hiroseno.com/blog/affiliate03/2007/05/popup_killers_not_just_killing.php" />
   <id>tag:hiroseno.com,2007:/blog/affiliate03//21.742</id>
   
   <published>2007-05-05T00:09:03Z</published>
   <updated>2008-03-31T05:28:30Z</updated>
   
   <summary>With the increased use of popups on site...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="affiliate" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="ja" xml:base="http://hiroseno.com/blog/affiliate03/">
      <![CDATA[With the increased use of popups on sites - when you enter,
when you leave, while you are there - Popup killers (or
stoppers) are all the rage.  

Companies use Popup killers as a marketing tool for
frustrated webusers  - they kill the Popup, the webuser uses
their service be it as an ISP or Toolbar.

New ISP Disks, Toolbars, and Browsers all now come with some
form of Popup killer.  While we all want to stop the
frustration of having several popups being delivered while
surfing around the web, to the webmaster a Popup killer can
totally kill a site's normal functionality.

** What do I mean?

If I said rename a Popup killer to a Javascript killer,
(which is how some Popup killers work), then you wil get the
gist!

With some SEOs advocating hiding links that they don't want
a search engine to spider or to hide affiliate links within
Javascript functions, having a user visit your site with a
Popup killer enabled could kill more than that annoying
Popup.

It could mean that when a user clicks on your apply button
or affiliate link, it won't work! The user can click on it
as often as they like.  It won't work!

This could be costing you sales and applications.

** We tested it out!

We tested this on our Loans site (<a target="_new" href="http://www.polarloans.co.uk">www.polarloans.co.uk</a>).  We
delivered 1,000 visits to the site where the application
process was a javascript function.  We had 1 application.

We then switched the apply buttons and links to a normal
HREF link and sent another 1000 visits to it.  We have a 10
fold increase in applications.

The only on-page changes were the Apply button links and we
drove the visits via PPC spend.

** What can you do?

It maybe time you looked at the major links on your site to
your product sale pages on affiliate links.  If they are
running as Javascript functions it may be wise to try
switching them to normal HREF links and test the results.

You can always change them back if you need to but consider
the potential revenue option.

It certainly has worked for us!


 Jason Hulott is Director of J2 Squared, leading specialists in <a target="_new" href="http://www.j2-squared.com">Internet Consultancy</a>  whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries.]]>
      
   </content>
</entry>
<entry>
   <title>The Key to a Successful Affiliate Program</title>
   <link rel="alternate" type="text/html" href="http://hiroseno.com/blog/affiliate03/2007/05/the_key_to_a_successful_affili.php" />
   <id>tag:hiroseno.com,2007:/blog/affiliate03//21.743</id>
   
   <published>2007-05-05T00:09:03Z</published>
   <updated>2008-03-31T05:28:30Z</updated>
   
   <summary>Two Christmases ago I tugged on one of t...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="affiliate" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="ja" xml:base="http://hiroseno.com/blog/affiliate03/">
      <![CDATA[Two Christmases ago I tugged on one of those paper crackersand after a small bang, out popped a piece of yellow paperthe size of a credit card.

On one side was a riddle that didn't make much sense, buton the other side was an 'Inspirational Quote' that made alot of sense.

So much so, that I still have it in my wallet.

This is what it said: "The shortest and best way to makeyour fortune is to let people see clearly that it is intheir interests to promote yours".

I'm constantly amazed to see affiliate programs that offer20%, or even as little as 15%, to their affiliates.

It is generally accepted that the production of anyinformation product is only 10 percent of the wholeprocess.

What's the other 90 per cent? Marketing!

My own affiliate program gives 50% commissions, and Iwouldn't dream of offering less. After all, who makes thesale - me or the affiliate?

It may be disappointing to see 50% of your sale price goingto your affiliates. But it's worth remembering this:without your affiliate, that sale simply wouldn't haveoccurred.

Of course, there are many other factors involved inbuilding a successful affiliate program, but this is thefirst and most important: make your affiliates your equalpartners, because they'll be doing 90% of the work.

------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: <a target="_new" href="http://ezine-writer.com/">http://ezine-writer.com/</a>
------------------------------------------------------------]]>
      
   </content>
</entry>

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