tag:hiroseno.com,2008:/blog/advertising-06//15 2008-03-29T21:47:37Z I will send you Attractive Advertising Informations. Movable Type 3.36 tag:hiroseno.com,2007:/blog/advertising-06//15.500 2007-05-05T00:09:10Z 2008-03-29T21:47:37Z

FACT: Most people don't spend anywhere n...

http://www.copywritingthatsells.com.au Don't muck around. Go there now. You'll be glad you did! P.S. One more thing. Just because I've given you an examplefor a mechanic, it doesn't mean it won't work for you. Youcan adapt all of the headlines above and in the resources Imentioned to ANY business.]]> tag:hiroseno.com,2007:/blog/advertising-06//15.501 2007-05-05T00:09:10Z 2008-03-29T21:47:37Z

Remember, as a child lying in bed and li...

http://www.copywritingthatsells.com.au Don't muck around. Go there now. You'll be glad you did! P.S. These stories can also be used extremely effectively through any type of communication: sales, customer service, etc, and not just sales letters.]]> tag:hiroseno.com,2007:/blog/advertising-06//15.502 2007-05-05T00:09:10Z 2008-03-29T21:47:37Z

Advertising on humans using tattoos is r...

Design My Tattoos website for the last three months. He likes helping people find the custom tattoo designs and where to get them done by professional tattoo artists. Check out the site and post a job to get your own custom tattoo design. If you are a tattoo artist and would like to earn some extra income go ahead and sign up as an artists and make some money in your spare time.Look for more tattoo related articles on the site.]]> tag:hiroseno.com,2007:/blog/advertising-06//15.503 2007-05-05T00:09:10Z 2008-03-29T21:47:37Z

How To Gain FREE Advertising That Will M...

http://www.millionaire-enterprises.com]]> tag:hiroseno.com,2007:/blog/advertising-06//15.504 2007-05-05T00:09:10Z 2008-03-29T21:47:37Z

To bring great sales success, a great ad...

Don't wrap around a photo, i.e. put blocks of text around it.

Emphasise specific phrases by putting more white space around them.

Base your layout on the fact that most people look at the 2nd quarter of the page from the top, first.

Use your single most important benefit as your headline.

Put a benfit laden caption undert the photo as 80% of readers will read that first or instead of the copy.

Don't use more than four secondary benfeit messages. Typography

• Use Serif typeface (e.g. Garamond) for copy, stylish headings and sub-headings.
• Sans Serif (e.g. Helvetica) can be used for headlines, sub-headings, captions and labels.
• Consider larger font size if your tartget audience is older people.
• Print out alternatives and have them test read by others.

4. Stress What Is Unique Re-emphasise services that are unique or may have been hidden from or taken for granted or assumed by the reader. Define your Unique Selling Point. What makes you stand out from the crowd? What makes you better than your competitors. 5. Attract Attention With Something New Be inventive here. Is there something new that will be of interest to your customer's needs? Fresh benefits, new services or product features. E.g. 'You now have access to our outlets all over the country'. 'You can now obtain your account details online without visiting our offices'. 6. Keep The Reader Involved Put the reader in your advertisement and get personal. Use the present tense for the customer experiencing their benefits. Don't put them in the future and use the future word 'will'. Get them feelig like they are part of your advertisment story. This article may be reproduced in its entirety provided the resource paragraph below is included and all urls kept active. A courtesy copy of your publication or web page URL would be appreciated. (c) Paul Curran, CEO of Cuzcom Internet Publishing Group and webmaster at Wealth-Building-Secrets.com brings you sales & marketing strategies, promotional marketing products and advice for financial success, sales success and personal development success]]> tag:hiroseno.com,2007:/blog/advertising-06//15.505 2007-05-05T00:09:10Z 2008-03-29T21:47:37Z

CD Business cards are the electronic ver...

CD Business cards]]> tag:hiroseno.com,2007:/blog/advertising-06//15.506 2007-05-05T00:09:10Z 2008-03-29T21:47:37Z

People say it all the time: "This advert...

Y2Marketing Business Marketing Strategies]]> tag:hiroseno.com,2007:/blog/advertising-06//15.507 2007-05-05T00:09:10Z 2008-03-29T21:47:37Z

Classified ads do not have the big marke...

Keep It Short Ads that are short and precise have better results. Use white space to make your classified ad stand out from the rest of the listings. Look at the local classifieds and you will see that this works especially well for newspapers. With a little care you can apply the same concept to online ads, Place just a few words in each line with: 1) the first line listing a benefit the reader will receive; 2) the second line containing the name of your company; 3) the third line your address or email. This results in a striking, centered ad surrounded by white space. If you are placing an online classified ad and do not have the capability to insert line breaks or center the text, then you will need to keep the text short and use key words to attract the reader to your ad. Goal of Placing Your Ad The goal of placing your ad should only be to get the customer to click through to your site for more information. If your listing does not elicit that response, then you should rework it until it does. Action Words Use action words that will prompt a response from the reader. For example, words such as: amazing, attractive, confidential, etc., are all words that compel the reader to do something. There are a many resources available; one that I found to be particularly useful is Words That Sell, by Richard Bayan. Unique Appeal You want to make your product or service appear unique to all other products or services on the market (if any). Spend a few minutes to identify what is unique about your product or service or solicit feedback from friends or family about what would appeal to them should they need a product or service such as yours. Use this uniqueness to appeal to the market in the ad. Do Not Try to Sell Your Reader Whatever you do, do not try to sell your reader on your ad. What you DO want to do is evoke a response using action words. The ad is meant to entice them and evoke an action from them to return to your site and then prompt a sale(s) of your product(s). Spark Interest and Curiosity Using a combination of the title and the text or body of the ad you want to spark an interest or curiosity in your ad or product. Use the title to grab the interest and attention of the reader and the ad, or text body, to spark curiosity. You want to generate enough curiosity to have them act in response to your ad. Avoid Saturated Ads and Products If your product is already over-marketed on the Internet or your ad is one that is "canned" or pre-prepared you are less likely to achieve good results. Develop your ad so that it is unique, draws the attention of the reader and then guides them to your site or product that is also unique and fresh. This does not mean that you should not sell information products, for example, which are in overabundance on the Internet market. Instead, think of one type of e-book or information product you can develop that will stand out from the others and meet some need that has prompted the reader to start searching. Avoid Hype Nothing is appealing about an advertiser that resorts to hype, threats, or false innuendo about their product. Avoid hype or false representation at all costs. I cannot emphasize this enough. Internet users have grown up and have become savvy, intelligent buyers and are not interested in purchasing products that are hyped. Just state the real facts and use some sound business principles and marketing methods to get the job done well. Be Organized Do not underestimate the power behind having a schedule for posting your ads. Post the same ads every 5-7 days. No more. No less. This will keep your ads in front of the readers and you will avoid being black-listed for spamming. Spamming is an incredible annoyance that is truly deterring good customers from Internet buying. Simply do not send SPAM! Let's Wrap This Up These simple and easy-to-use tips can make the difference between ads that deliver mediocre results or those that deliver eye-boggling, heart-pounding results. You will need to develop your own style for writing your ads and then practice, practice, practice. Few of us were born with the ability to write a "super" ad right away. Most of us have had to practice, watch for results and then tweak the ad to get the results we have wanted. Do not be discouraged if you find yourself in this group too, you'll be a part of a much bigger group of entrepreneurs. What is important is that you learn from each ad and campaign that you send out. If you can infuse these simple steps into your advertising campaigns you will be well on your way to posting classified ads that get results! REPRINTS AND PERMISSION You have permission to reprint or use this article in your eZine or newsletter with the agreement that it will not be modified in any way, reprinted exactly as shown here, and links back to the author site (see Author Bio box) are displayed. Please send courtesy email indicating your intent to use this article to mw@RegistryAds.com. Michele Webb is living proof that an "ordinary" person can be a successful Netpreneur who successfully launched a classified advertising website in a highly specialized niche market. Visit her website at http://RegistryAds.com or send email to mw@RegistryAds.com]]> tag:hiroseno.com,2007:/blog/advertising-06//15.508 2007-05-05T00:09:10Z 2008-03-29T21:47:37Z

When advertising, you need to sell your ...

http://www.ult.net. You may freely reprint this article on your website or in your newsletter provided this courtesy notice and the author name and URL remain intact.]]> tag:hiroseno.com,2007:/blog/advertising-06//15.509 2007-05-05T00:09:10Z 2008-03-29T21:47:37Z

In this article, we want to explore the ...

The Idea Celebrities and news events are not only popular topics, they are also popular "keywords" in the major search engines. Thousands upon thousands of users everyday search the engines to find the latest info. The idea is to build mini sites that target this market. We call these "pop surfer" sites. It sounds a bit far fetched at first, but with a little strategy, these "pop surfers" can help sell our products - NO MATTER WHAT WE SELL, or at least generate a decent amount of qualified traffic. To get an idea of the type of traffic, have a look at these sites: http://buzz.yahoo.com http://50.lycos.com http://www.wordtracker.com http://www.google.com/press/zeitgeist.html Look at the terms in these lists. I'm sure you recognize most of them, as they are an indication of what and who is "happening" right now. Also, keep in mind these sites (Yahoo, Google, Lycos, etc.) are among the most visited sites on the net. The "Pop Surfer" Mini Site The first step is to develop a "pop surfer" mini site (or sites - the more the better). It doesn't have to be the greatest or prettiest site ever created. Don't put as much work into it as you would your primary site. The key to these sites is to get the popular names and terms on the page so the search engines can find and spider them. When developing your "pop surfer" page, keep in mind that you want a page that will 1) get into the search engines, and 2) grab the pop surfers' attention while they are searching for their favorite artist, news story, etc. The Strategy After we have our "pop surfer" mini site(s) built and listed in the engines, how do we use it get customers to our businesses? There are two models that we will call the Indirect model and the Direct model. Each approach has it's own advantages and uses. In one model we "indirectly" target the "pop surfers", and in the other model we "directly" target them. The Indirect Model This model gives us the most qualified visitors. In this model, we utilize the power of traffic "exchanges". After we start getting our share of "pop surfer" traffic, we use the exposure ratio from these "exchanges" to drive qualified, targeted visitors to our primary business site. This works because exchanges allow us to target our visitors. When signing up for an exchange you are usually asked what category you want exposure in. They often give you a list with such categories as Health and fitness or Business Opportunities. This gives us control over where we want our primary sites' information viewed. Some exchanges have a 1:1 ratio where one exposure on your page is worth one exposure on someone else's page. Others use different ratios such as 2:1 which gives two exposures on your page for one exposure on someone else's. There are several types of exchanges. The more popular ones are: Banner Exchanges, which gives banner exposures in exchange for placing other banners on our site. Exit Exchanges display your whole website, usually as a pop under window when a visitor leaves your site, in exchange for your site being displayed (as an exit pop under window) on someone else's site. The most powerful, however, are: Opt In list exchanges. These are special, because in every marketing circle, the number one rule for promoting your online business is to obtain an opt in list of subscribers. Opt in exchanges deliver the most targeted, and qualified visitors we can get with the exchange model. How they work is when someone enters or leaves your site, a list of newsletter, or business opportunity sign up forms are generated in a small unobtrusive window. When that happens, your newsletter or biz-opportunity is listed on someone else's website - IN THE TARGETED CATEGORY THAT YOU CHOSE when you signed up. Put the exchange code(s) on your "pop surfer" sites, and take advantage of the traffic. The Direct Model The direct model is more of an indirect approach in that we may not necessarily use the "pop surfers" for our primary business but we can still profit from them. How? One way is by utilizing Pay Per Click. Not pay per click in the sense that we bid for our sites' exposure in a search engine, but Pay Per Click in the sense that we place listings on OUR sites and GET PAID for having them there. Every time someone clicks a result in your page, you get a percentage of the bidding amount for that click. If you use pay per click strategically, it can be very profitable. Merchant affiliate programs work well also. Amazon.com, for example, sells books, music, toys, and more. They let you place their products on your website, and you get a percentage when someone buys from you. Several other merchants work the same way. Do a search for merchants who sell CDs, books, video, toys, or clothing, and have an affiliate program. There are many out there. Finally, you don't only have to look for affiliate programs. If you have a business or product that you think might cater to popular culture, target the "pop surfers" directly!! For instance, if you print T-shirts, you could probably sell some with hottest stars' faces on them. Do your research for your pop surfer page topic. You can bet that if a celebrity or topic has recently made news, the traffic is sure to follow. Rony Perry is an internet marketer with a B.S. In Computer Science. He maintains websites on various popular topics.http://www.fasbnet.com/celeb/]]> tag:hiroseno.com,2007:/blog/advertising-06//15.510 2007-05-05T00:09:10Z 2008-03-29T21:47:37Z

A few years ago, I analysed the statisti...

http://www.copywritingthatsells.com.au]]> tag:hiroseno.com,2007:/blog/advertising-06//15.511 2007-05-05T00:09:10Z 2008-03-29T21:47:37Z

Imagine tossing a pebble into a crystal ...

http://www.Advertising-Online-Strategies.com/ad-strategies.html]]> tag:hiroseno.com,2007:/blog/advertising-06//15.512 2007-05-05T00:09:10Z 2008-03-29T21:47:37Z

Advertising is a powerful and somewhat f...

http://www.easyaspiemarketing.com, features many additional free marketing resources as well as their e-book, EasyAsPie Marketing available for purchase. For additional information, visit them at http://www.easyaspiemarketing.com]]> tag:hiroseno.com,2007:/blog/advertising-06//15.513 2007-05-05T00:09:10Z 2008-03-29T21:47:37Z

Yellow Pages Ads - Buying Secrets OK- le...

Yellow Pages Ads - Buying Secrets OK- let's agree that many businesses can benefit greatly from Yellow Pages advertising. Let's also agree that few businesses enjoy paying for this "necessary evil". So how do you decide if it is right for you, what books to use, how much to spend and how to build a successful program? It's really easy if you understand some basic concepts. Do you need yellow pages ads? How important is the telephone as a "door to your business"? Does a large percentage of your customer base call you before they buy? Is your business one that gets customers that are area newcomers (I don't know anyone), emergency buyers (I need someone now!), dissatisfied customers (I want a new supplier), infrequent buyers (I don't know now who can do this) or comparison shoppers (I want to check with everyone)? If so, then yellow pages are probably a good idea for your business. Do not ignore Internet yellow pages that may serve you better than, or support, a print ad. Both reach customers when they are ready to buy. White Pages Listings White Pages Listings are valuable for companies due to their convenience for people that know your company name and have decided to call only you. Finding you by name keeps your customers out of the yellow pages where they may be tempted by the ads of your competitors. Most directories offer white pages bold listings and sometimes even small in-column ads. If you're in business then you need white page listings - period. Which book is best? Determine the key criteria Possession, Preference and Usage. Every rep will have great statistics to show. However the local phone company is usually regulated by a State agency and is held to strict accuracy on claims. Additionally the YPA (Yellow Pages Association) is the industry association that provides validation on much of the industry facts and figures. Local market facts ad relevance so be certain to consider this over "industry figures". The local phone company book is almost always the best Value Purchase. Secondary books can be of benefit but your cost per customer may be much higher than the primary book. Consider the following: Book "A" ad costs $100 and Book "B" ad costs $50. Book "A" has 80% Possession, Preference and Usage AND Book "B" has 20% Possession, Preference and Usage. Book "A" could deliver 8 of 10 shoppers and Book "B" could deliver 2 of 10. So Book "A" customers cost you $12.50 each while Book "B" customers cost you $25.00 each. Thus the value is in the "more expensive" ad space. It's really about return on investment. Buy smart. And again, the Internet yellow pages are a distinct advantage that the phone companies have to offer. How much do I spend? In short, no more than you have to. Don't get caught up in being under every heading or buying a bigger ad every year. Look at your chosen directory, your headings and decide what it takes to be competitive enough to generate the amount of business that you need. If everyone has an in-column space listing then a small display ad is quite dominant. If you are a small business and a full page delivers more than you can handle then it is a waste of money. Inversely, if you buy an ad size that is too small then your call counts could be horrible. I refer to people with these ads as making a donation to the publisher. In every heading the people with the most prominent ads "love yellow pages" and those with tiny ads or only listings always complain, "I don't get any calls from the yellow pages". Have your rep explain in detail how their company prices ads. The large publishers typically have a set rate for each item and a formal marketing plan with discounts. Many of the independent books place you in the position of needing to be a master negotiator in order to get the same deal as the customer on their last sales call. If a rep can't clearly explain their pricing plan then be very cautious ? they are probably misleading you and undoubtedly you will catch them bobbing and weaving as they try to explain how they arrived at their numbers. Hopefully you will have the same rep in subsequent years and trust will be established. Annual increases to your ad program may happen ? publishing and distribution costs do increase. Although increases may be valid you may be able to minimize cost increases by understanding the pricing plan. Don't be afraid to ask questions and make absolutely positive that you understand what ad items that you are buying. Review your program items before you sign. How do I build a successful program? First, know that your rep is in front of you to sell advertising and may not be the best person at ad design. Reps receive minimal training on professional advertising design and they usually make a sales call shorter by quickly steering you into an ad designed as a box with your "name, rank and serial number". An ad should be eye catching and provide a compelling reason to call ? offering a solution to the buyer. Yellow page users are ready to buy and are deciding on whom to call. Have an ad that presents you as The Credible Solution. Yellow page advertising is expensive only if you have an under performing ad design. When you consider the impact on your bottom line (the revenue and the expense) it may be worth it to get an outside service to design a high impact ad that you can use year after year. Always check with your ad agency to verify that you own the ad and will not have to pay annual royalty or licensing fees to use the ad in subsequent years or in multiple books. Agency costs for ad design vary greatly so shop around. Expensive ad designs may not reflect a higher quality nearly as much as they reflect higher profits for the egocentric design firms. A good ad of most any size can be done for $300-$500. In any event, remember that companies would not advertise in yellow pages if it did not work ? try it out! Get Real Services of Marietta, Georgia, specializes in small business consulting, marketing services, advertising, logo and website design. The Company provides products and services for small to mid-sized businesses in the United States. For more information on working with yellow pages or yellow pages ad design please contact the company at 770.654.3223, send an e-mail to GetRealServices@bellsouth.net or visit http://www.GetRealServices.com]]> tag:hiroseno.com,2007:/blog/advertising-06//15.514 2007-05-05T00:09:10Z 2008-03-29T21:47:37Z

I just read some advertising suggestions...

http://www.fishingforcustomers.com Mr. McKay is available as a guest speaker or seminar presenter. Call Wizard of Ads® Headquarters:(800) 425-4769.]]>