http://hiroseno.com/blog/advertising-05/ I will send you Effect of Advertising. ja Copyright 2008 Sat, 05 May 2007 09:09:08 +0900 http://www.sixapart.com/movabletype/ http://blogs.law.harvard.edu/tech/rss www.namct.com Louis Victor is the Executive Vice President of the firm New Age Media Concepts. His articles have been published in various marketing and advertising publications, both on online and print.]]> http://hiroseno.com/blog/advertising-05/2007/05/cinema_advertising_is_big_busi.php http://hiroseno.com/blog/advertising-05/2007/05/cinema_advertising_is_big_busi.php advertising Sat, 05 May 2007 09:09:08 +0900 Hoover ink PR. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, Verbatim and Youth Link USA.]]> http://hiroseno.com/blog/advertising-05/2007/05/top_9_reasons_to_advertise.php http://hiroseno.com/blog/advertising-05/2007/05/top_9_reasons_to_advertise.php advertising Sat, 05 May 2007 09:09:08 +0900 info@designasign.biz To learn more about Magnetic signs and other types of signs please visit http://designasign.blogspot.com/ to purchase Magnetic, Vinyl and just about every type of sign imaginable visit http://www.designasign.biz]]> http://hiroseno.com/blog/advertising-05/2007/05/how_to_save_money_by_making_yo_1.php http://hiroseno.com/blog/advertising-05/2007/05/how_to_save_money_by_making_yo_1.php advertising Sat, 05 May 2007 09:09:08 +0900 info@designasign.biz To learn more about Magnetic signs and other types of signs please visit http://designasign.blogspot.com/ to purchase Magnets, Vinyl and just about every type of sign imaginable visit http://www.designasign.biz]]> http://hiroseno.com/blog/advertising-05/2007/05/magnetic_signs_where_do_they_w.php http://hiroseno.com/blog/advertising-05/2007/05/magnetic_signs_where_do_they_w.php advertising Sat, 05 May 2007 09:09:08 +0900 info@designasign.biz To learn more about Magnetic signs and other types of signs please visit http://designasign.blogspot.com/ to purchase Magnets, Vinyl and just about every type of sign imaginable visit http://www.designasign.biz]]> http://hiroseno.com/blog/advertising-05/2007/05/lamination_of_signs.php http://hiroseno.com/blog/advertising-05/2007/05/lamination_of_signs.php advertising Sat, 05 May 2007 09:09:08 +0900 info@designasign.biz To learn more about Magnetic signs and other types of signs please visit http://designasign.blogspot.com/ to purchase Magnets, Vinyl and just about every type of sign imaginable visit http://www.designasign.biz]]> http://hiroseno.com/blog/advertising-05/2007/05/vinyl_banners_for_the_right_oc.php http://hiroseno.com/blog/advertising-05/2007/05/vinyl_banners_for_the_right_oc.php advertising Sat, 05 May 2007 09:09:08 +0900 http://www.sharpecopy.com), Alan specializes in helping businesses generate leads, close sales and retain customers, using cost-effective, compelling direct mail and email marketing. Alan also uses his direct mail advertising services to help charities raise funds and raise awareness of their causes, using fundraising letters.]]> http://hiroseno.com/blog/advertising-05/2007/05/advertising_headlines_and_how.php http://hiroseno.com/blog/advertising-05/2007/05/advertising_headlines_and_how.php advertising Sat, 05 May 2007 09:09:08 +0900 http://www.networkersdebut.com]]> http://hiroseno.com/blog/advertising-05/2007/05/wheres_me_pot_of_gold_and_luck.php http://hiroseno.com/blog/advertising-05/2007/05/wheres_me_pot_of_gold_and_luck.php advertising Sat, 05 May 2007 09:09:08 +0900 Immediately after in four short paragraphs I list the following information: 1. Qualified customers will receive my $795 package for 30% off. 2. I list all the features of the package. Did I say I use bullets? You bet! 3. Other services I am offering at the same time are listed briefly. I also state when the promotional period ends. 4. All my contact information including my name, phone number, email address, and web address are given. What have I learned from implementing this method? 1. Black lettering on bright [not neon] paper gets attention. Leave out the graphics and simply state your offer. Underline, italicize or make bold certain keywords as necessary. Why not use neon paper? Neon equals cheap or tacky. Stick with pastels, they are elegant. 2. People are accustomed to receiving special offers. All the stores and most everything you purchase online today is priced lower than the sticker price. Slash your price and people will gladly reap the savings. 3. You can change your offer at any time. Go through the expense of creating a brochure and you cannot make changes to it without incurring additional charges. If your flyer matches your brochure consider "tri-folding" your flyer and sticking it neatly in with the brochure. Remember, you are marketing not only your product but you are marketing yourself. Design a promotional flyer that you can be proud to call your own and reap the benefits of being able to modify your campaigns as necessary. Your customers will receive "a deal" and you will receive needed work. Matt Keegan is the The Article Writer who promotes his business online as well as in person. For samples of some of his work, please visit: http://www.thearticlewriter.com]]> http://hiroseno.com/blog/advertising-05/2007/05/your_eye_catching_publicity_fl.php http://hiroseno.com/blog/advertising-05/2007/05/your_eye_catching_publicity_fl.php advertising Sat, 05 May 2007 09:09:08 +0900 (The Offer, Body Copy, Benefits-Benefits- Benefits) You build interest in your product or service (and the desire to buy) by making the customer a compelling offer and by describing as many benefits as possible in simple and interesting terms. Tip # 1: Top ad pros always write the ad first, then buy whatever space necessary to display the ad message with clarity and power. Tip # 2: Words sell...graphic design displays the words in a visually appealing way. Don't confuse the two. No amount of trendy design will make a poorly written ad sell for you. Good design reinforces good copy...it cannot take the place of it! The implication for internet marketers is that content is king. Avoid glitsy, moving graphics that only distract from your message and increase load times. Good design and good copy should work synergistically. Tip #3: Long copy sells...as long as it's good copy. I call it "greased slide" copy. You get the reader on the top of the slide when he reads a powerful headline, and he can't get off until he has taken the action asked for (i.e., ordered the product, made the trip to the store, dialed the phone, clicked the order/inquiry button, filled out the on-line order, etc.). ACTION(Ask For The Order) Now comes the moment of truth. You must ask for the order. Give reasons for the customer to buy now...and make it easy for him to do so. In direct response marketing, this will involve a coupon for mail orders, a toll-free order line, an e-mail address, an on-line order form, a fax order line..any means to make it easy and simple to order! Take the fear out of the purchase. Give solid guarantees. Offer secure ordering for on-line customers. Show testimonials from satisfied customers. Show what the customer is going to lose if he doesn't order now. If you are a retailer, include a map to your store(s) (newcomers love them). Show the credit cards you accept, list the hours of operation, tell them about your friendly staff, include a special coupon or other incentive. In other words, "Roll out the red carpet." INVEST IN FUTURE PROFITS So there you have it. A primer on good advertising. If I've piqued your interest to learn more, then check out the other articles available at this resource. Remember, bad advertising...no matter what the media...is an unproductive expense. Good advertising is an investment in future profits! Good advertising and good management go together. You can't have a successful business on-line or off-line---without both. Thom Reece is CEO of Online Marketing Resource Center [http://www.E-ComProfits.com] and publisher of "Thom Reece's Web Marketing Strategies & Techniques Newsletter". Free subscripton at: http://www.WMSTDirect.com, mailto:thom@e-comprofits.com]]> http://hiroseno.com/blog/advertising-05/2007/05/how_you_can_create_advertising.php http://hiroseno.com/blog/advertising-05/2007/05/how_you_can_create_advertising.php advertising Sat, 05 May 2007 09:09:08 +0900 http://www.KingOfCopy.com]]> http://hiroseno.com/blog/advertising-05/2007/05/3_inside_secrets_to_making_you.php http://hiroseno.com/blog/advertising-05/2007/05/3_inside_secrets_to_making_you.php advertising Sat, 05 May 2007 09:09:08 +0900 http://www.KingOfCopy.com]]> http://hiroseno.com/blog/advertising-05/2007/05/how_to_use_pictures_to_immedia.php http://hiroseno.com/blog/advertising-05/2007/05/how_to_use_pictures_to_immedia.php advertising Sat, 05 May 2007 09:09:08 +0900 http://www.yellowpagesage.com Smarter ways to attract more YP customers. Local Search resources Off the Page Press (719) 395-9450]]> http://hiroseno.com/blog/advertising-05/2007/05/if_you_lost_70_of_your_new_cus.php http://hiroseno.com/blog/advertising-05/2007/05/if_you_lost_70_of_your_new_cus.php advertising Sat, 05 May 2007 09:09:08 +0900 promotional products web site at http://www.Web-Magnets.com]]> http://hiroseno.com/blog/advertising-05/2007/05/measure_the_response_of_your_a.php http://hiroseno.com/blog/advertising-05/2007/05/measure_the_response_of_your_a.php advertising Sat, 05 May 2007 09:09:08 +0900 Can it be??? Is there advertising that people actually love? You bet there is! And you are already very aware of it. The type of advertising I'm referring to is promotional items, also known as advertising specialties. It's anything a company would put their logo and contact information on, and then give away. They are used by many businesses all over the world to help maintain, and increase the amount of business they do with their customers every day. Why do people love it? Because we view the item more as a gift from the giver instead of an advertising tool. Have you ever been handed a logoed scratch pad, coffee mug, pen, coaster, calendar, etc. and then said THANK YOU? Of course you have. We all have. When you accept it, an emotional (almost an obligation to do business with) type of attachment is created in you. A kind of warm & fuzzy feeling if you will. For a long time they'll remember the gift you gave, and in order to show their appreciation to you, almost instinctively, they'll try to do more business with you. That's the secret behind this type of advertising!!! And that's why it's The ONLY type of advertising people love. AND it'll work powerfully for you too!! The next time you're pondering ways to increase your business, consider using promotional items. Scott Rauber, Biz Promo, LLC - In the business of helping businesses get more business. Master of finding prospects using little or no money. http://hiroseno.com/blog/advertising-05/2007/05/the_only_type_of_advertising_p.php http://hiroseno.com/blog/advertising-05/2007/05/the_only_type_of_advertising_p.php advertising Sat, 05 May 2007 09:09:08 +0900