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      <title>ADVERTISING INFORMATIONS</title>
      <link>http://hiroseno.com/blog/advertising-02/</link>
      <description>I will send you ADVERTISING INFORMATIONS.</description>
      <language>ja</language>
      <copyright>Copyright 2008</copyright>
      <lastBuildDate>Sat, 05 May 2007 09:09:58 +0900</lastBuildDate>
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         <title>A Lesson In Advertising From The Eighteenth Century</title>
         <description><![CDATA[Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that 'promise, large promise is the soul of advertising'. It's a good thought, a great thought; and I contend that what was true then is equally true today. But it seems to me that modern advertisers are tying themselves into unnecessary knots in an attempt to reach audiences which they believe are becoming increasingly indifferent to their blandishments.

Well, yes, markets are turning deaf ears and blind eyes, but they always have done, though not for the reasons generally espoused by the world's marketers. I am convinced that despite all the sophisticated research and marketing effort that goes into advertising these days, the real reason that markets are indifferent to advertising is because much of it ignores the many splendoured principle that people don't buy products, they buy the benefits of owning those products.

Today, the great proportion of advertisers don't deliver sales messages, they tell what they hope are emotive stories with which the market can empathise, then they drop the product in as an afterthought, hoping that enough emotional cross-communication has been achieved for people to reach for their credit cards. That it doesn't and people won't has resulted in huge advertising budget cut-backs in the developed world in recent years. Only a manufacturer who has taken leave of his senses will throw even more money at a strategy that doesn't work.

The strategy responsible operates under the title Emotional Sales Proposition (ESP), thought in some quarters to be an advance on the Unique Sales Proposition (USP) which, on the contrary, does actually work. What has been overlooked or, more likely, ignored, is that in developing the principle of the USP in the late 1950s, the brilliant Rosser Reeves was striving to replace an advertising strategy that had been in situ for 30 or so years and was fast running out of steam. What was the device he was hoping to supersede? Well, by any other name, it was the emotional sales proposition. I won't bore you with the detail, but if you'd like to find out more, you should lay your hands on Reeves' book, Reality in Advertising (MacGibbon & Kee ? 1961). It could be an eye-opener.

So, it's true ? the one thing we learn from history is that we never learn anything from history. Let's go back to Dr Johnson. It's worth remembering that the kind of advertising old Sam was talking about in the 18th century was fairly innocuous and largely unexceptionable. It could be read in coffee- house flyers, in chapbooks and in rudimentary newspapers; and it consisted of sales messages as diverse as where to get your wig powdered and the date of the next public hanging at Tyburn. Even so, the products and services on offer were as important to the people of the time as mobile phones and computers are to us.

In the human condition, nothing much changes. Our egos still need to be massaged and we are all in hot pursuit of happiness. Only our methods for achieving these goals, only our technologies, vary with time.

So the next time you are tempted to commit advertising, think about Sam Johnson and give your market a reason for owning your product. A good reason.

About The Author

Patrick Quinn is an award winning copywriter with 40 years' experience of the advertising business in London, Miami, Dublin and Edinburgh. He publishes a FREE monthly newsletter, AdBriefing. Subscriptions are available at: <a href="http://www.adbriefing.com" target="_new">http://www.adbriefing.com</a>]]></description>
         <link>http://hiroseno.com/blog/advertising-02/2007/05/a_lesson_in_advertising_from_t.php</link>
         <guid>http://hiroseno.com/blog/advertising-02/2007/05/a_lesson_in_advertising_from_t.php</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">advertising</category>
        
        
         <pubDate>Sat, 05 May 2007 09:09:58 +0900</pubDate>
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         <title>Do I Need Raised Letter or Full Color Business Cards?</title>
         <description><![CDATA[If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color."

What are the differences in raised letter and full color business cards? What are the price differences? What looks best for how I want to represent my business? These are all questions I hear on a daily basis.

1. The difference between Raised Letter and Full Color printing is in how the ink is applied to the card stock. Thermography is the type of printing that produces ink that stands up off the page slightly. When you run your fingers across the surface, you can feel the printing on the stock. Each color that is printed has a separate plate, and the cards have to be run through the press for each color chosen. These types of cards have a very elegant and refined look about them, especially if the colors and stocks chosen are complimentary. There are hundreds of varieties of stocks and inks to choose from.

Full Color printing is much like printing from your ink jet printer at home. All the inks are printed on the page at the same time, and combined to create hues, shades--photo images. So, one run through and the cards are printed. These cards have been traditionally used by real estate agents, insurance agents and the like. But now, with this type of printing becoming more affordable and available, anyone can choose this option. These designs most of the time seem jazzier, sharper, more upbeat.

2. The cost difference is an oddity. Spot printing (the process of laying the colors on one at a time, as in Raised Letter cards), can be much cheaper--if only one color or black is chosen. White plate (65 lb stocks) will be cheaper than a cordwain or linen. But, if you start adding more colors (equals more time through the press) then you'll start racking up the cost. If your colors touch each other (called registration--the printer must make sure the cards run through correctly) then you'll tack on some extra expense there.

If you have a full color logo, the least expensive way to go would be with full color (process printing). But, you generally have to get a minimum of 1000. You can get 250 from some places, but you'll pay about the same price. It's the setup fee from the printer that is the biggest expense. Printing them is the cheap part, which is why the more you get, the better the price.

3. To choose the look that's right for you, I would think first about the image you are projecting for your company. Are you a doctor? You probably would rather have a classier linen stock with black and gold inks. Same for lawyers and other professionals. A handsome bordeaux (burgundy) on grey fiber stock would speak volumes about your professionalism. The raised letter would add to the expensive feel. There is really no need to add more than 1 color and black in printing raised letter cards. If that's the way you're heading, then you probably have a flashier business image and would need full color cards. A doctor or lawyer is usually using cards to provide clients with contact information, not get more business.

Full color is proven to get a 30% better response rate than regular printing, but this is only a bonus if your business aims to use the business cards to get more business. If you sell a product, using full color cards would be a brilliant idea--you can have a photo of it right on the cards. If you're in a service industry like real estate, you'll want your prospects to remember your face. Add your professionally taken photo to your cards. If you're trying to express a concept of what you can do for customers, then finding the right stock photo image can speak thousands of words with just one image!

In reality, cost usually dictates the biggest part of your decision making process. However, I would caution you to consider your IMAGE first. You might find that if you choose the card that has the best representation of your image, the cost ends up being less than if you choose the wrong one.

About The Author

Business card designer, MitonECooke, specializes in full color business card designs at her website <a href="http://drbusinesscards.com" target="_new">http://drbusinesscards.com</a>. You can also give her a call at 1-800-431-3407 to order raised letter cards! MitonEcan be reached by email at <a href="mailto:moi@mitone.com">moi@mitone.com</a>. Sign up for the free e-newsletter about Business Card Marketing by sending a blank email to <a href="mailto:bizcardmarketing@getresponse.com">bizcardmarketing@getresponse.com</a>.]]></description>
         <link>http://hiroseno.com/blog/advertising-02/2007/05/do_i_need_raised_letter_or_ful.php</link>
         <guid>http://hiroseno.com/blog/advertising-02/2007/05/do_i_need_raised_letter_or_ful.php</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">advertising</category>
        
        
         <pubDate>Sat, 05 May 2007 09:09:58 +0900</pubDate>
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         <title>Electronic Score Boards</title>
         <description><![CDATA[Wide range of electronic Key venues around the globe has turned to Electronic score boards that not only look breathtaking from every angle and distance, but provide consistently reliable performance year in and year out.

Different type of sports including athletics, track cycling, running events, street cycling and mountain bike, swimming, synchronized swimming, diving as well as inline skating, water polo, ball spots, motor sports, alpine skiing, cross country and biathlon are some of the areas where Electronic score boards perfect fits solutions for.  Adopting the current technologies these boards provides high brightness flat panel screens and is an added advantage.

Electronics Scoreboards offers good sound and effective lights, which totally change the effect of the game. In football, basketball, hockey, volleyball where the time is so important and it is displayed continuously on the scoreboards reducing with every seconds. Then leave the game with the realistic sound of the buzzer as time ends!

Now let the board does the work for you. At the present, there is no time to keep counting everything in your head while you are playing. When you always keep counting the score in your mind then how can you concentrate your mind in the game? That is not your job. Let the board to do instead of you.

Some Electronic Scoreboards features a powerful horn system (in automatic mode), which is used to signal the start and end of a game, and the start and end of an intermission period.  Such systems have manual 'override' facility, enabling the horn to be used at any time during a game for fouls, emergencies, etc.

Electronic Scoreboards use high brightness LEDs for maximum visibility and definition with a full-color spectrum, increased brightness and a great choice of designs.

In LED technology, display modules comprising red, green and blue LEDs make up each pixel. Each module can have between three or four LEDs in it (one red, one green and one blue) or dozens of them and typically range from 4mm to 4cm (about 0.2in to 1.5in). To build a scoreboard using LED technology, thousands of these LED modules are integrated in a rectangular grid. The size of the screen depends on the size of the LED modules.

Excellent technology, outstanding visual clarity, easy set up and use are the aspects which attracts most sports events to install which the event is being executed.

A pioneer in the world of Electronic signs, Jayex Technology specializes in developing customized visual display solutions for the sports along having scoreboards available in the store.  Specializing in solution for all sports venues, Jayex Technology are suppliers of solutions for scoring, sports timing, message display information centres and clocks/time systems.

Electronic score boards display systems are housed in smart, lightweight, wall-mounted enclosure built using polypropylene panels on an extruded aluminium frame.

About The Author

Paula Jones

Jayex Technology Limited, based in London specialise in advanced information display systems. Established in 1978 we have pioneered the development of the LED display market and now have over 18,000 customers worldwide. We offer, probably the largest range of models from small single line signs to big screen Megavision screens that can display live video and action replay in stadia.

<a href="http://jayex.co.uk" target="_new">jayex.co.uk</a>]]></description>
         <link>http://hiroseno.com/blog/advertising-02/2007/05/electronic_score_boards.php</link>
         <guid>http://hiroseno.com/blog/advertising-02/2007/05/electronic_score_boards.php</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">advertising</category>
        
        
         <pubDate>Sat, 05 May 2007 09:09:56 +0900</pubDate>
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         <title>Moving message Sign</title>
         <description><![CDATA[Moving Message Signs are a unique, attention-grabbing way to communicate and motivate. They are used for eye-catching shop-front or under awning advertising, promotions of products or services, directing and/or welcoming customers, displaying safety and emergency information, directing customers to specific service areas or entrances etc.

Moving message signs need the most sophisticated software and hardware to enable them to make them active and run quickly.  They are user friendly and easy to program a wide variety of text and graphics.

Programming important messages and changing them whenever you like using the handy wireless remote control is the most feasible feature with which custom requirements are satisfied.  Special features include user programmable logos and graphics as well as variance in flashing effects and speed.

Jayex Technology provides standard range of moving message signs build to meet customer's requirements.  Easy installation, wall mounting or any other options with handy accessories are the unique features of this company. Simple programming techniques via portable keyboard, or remotely by personal computer or modem are the added advantage.

The moving message signs comes in variety of range, that differ in size, height of character and color of the text or graphic to be displayed. Also multi color option can be chosen to make the screen more effective and eye-catching.

About The Author

Paula Jones

Jayex Technology Limited, based in London specialise in advanced information display systems. Established in 1978 we have pioneered the development of the LED display market and now have over 18,000 customers worldwide. We offer, probably the largest range of models from small single line signs to big screen Megavision screens that can display live video and action replay in stadia.

<a href="http://jayex.co.uk" target="_new">jayex.co.uk</a>]]></description>
         <link>http://hiroseno.com/blog/advertising-02/2007/05/moving_message_sign.php</link>
         <guid>http://hiroseno.com/blog/advertising-02/2007/05/moving_message_sign.php</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">advertising</category>
        
        
         <pubDate>Sat, 05 May 2007 09:09:56 +0900</pubDate>
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         <title>Moving Message Board</title>
         <description><![CDATA[Moving message boards are used in the areas where continuous announcements, or other information are need to be displayed in to either indoor or outdoor. Used most widely in churches, schools, airports, other transport stations, banks, production and administration department of organization as marquee information billboards.

Moving message boards uses the technology of LED which stands for light emitting diode. With the power of LED's, you can have a renewable advertisement that is not limited to a single declaration. Boards are easily programmable, meaning you can display anything you want at any time you wish with different scrolling options.

One need not to have high knowledge to operate these electronic boards. As they are accepted with high demand all over the world, the manufacturers are being pushed to created signs that are more user- friendly.

Moving message boards can be controlled remotely via usual methods when connected to personal computers or to any other source. In addition it is also possible to use an infra red keyboard to control the boards, which gives immediate results.

New technology allows these electronic signs to be operated from an almost every sources. Fibre optic networks and tcp/ip , private newswires, radio, pagers and some cellular phones can all be used to operate electronic displays.

Most importantly, these boards are used as &quot;silent sales man&quot;. They can be programmed to automatically be switched on and off given a time frame. Thus they become easy to use and with no maintenance cost.

About The Author

Paula Jones

Jayex Technology Limited, based in London specialise in advanced information display systems. Established in 1978 we have pioneered the development of the LED display market and now have over 18,000 customers worldwide. We offer, probably the largest range of models from small single line signs to big screen Megavision screens that can display live video and action replay in stadia.

<a href="http://jayex.co.uk" target="_new">jayex.co.uk</a>]]></description>
         <link>http://hiroseno.com/blog/advertising-02/2007/05/moving_message_board.php</link>
         <guid>http://hiroseno.com/blog/advertising-02/2007/05/moving_message_board.php</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">advertising</category>
        
        
         <pubDate>Sat, 05 May 2007 09:09:56 +0900</pubDate>
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         <title>Moving Message Display</title>
         <description><![CDATA[Moving message display are designed to be installed into environments where vast amounts of information need to be conveyed to large audiences both quickly and efficiently, also in the world of indoor and outdoor displays.   This gives you enormous flexibility for creating interesting text message on Moving message display.

Moving message displays are becoming very popular in the areas like airports, banks, auctions, church, receptions, promotions factories, companies, groups, government and high streets outlets to transmit information to large groups of people quickly. This is possible because of technology called LED lighting, which stands for light emitting diodes.  The important thing to remember here is that LED technology is very much efficient than standard incandescent lighting.

LED technology is one of the most advanced technology today as they are very efficient and do not waste any electricity in their production of visible bight and eye-catching light.

As a result, in addition to being extremely bright and eye catching, Moving Message Displays, using this technology, also energy-efficient with attractive design that that be clearly seen with great distance.

Standard color comes in red, yellow, or green, but any combination in multi color scheme can be chosen to make display more effective and brighter in sense. In addition to this, size is also variable. Character sizes usually range according to the need. The technology behind LED moving message displays is so advanced, there are literally thousand of variations on the standard electronic display.  Jayex Technology , the leading manufacturer of Moving Message Display has variety of options that give wide choice.

Most importunately, these Moving message Displays are easy to set up , program and handle, they allow the outlet to simply and clearly present the scrolled text.  Most Moving Message Displays are connected to local power supply and can switch on and off automatically at pre-programmed times.  Moreover they can be controlled remotely that least concern about the location.

About The Author

Paula Jones

Jayex Technology Limited, based in London specialise in advanced information display systems. Established in 1978 we have pioneered the development of the LED display market and now have over 18,000 customers worldwide. We offer, probably the largest range of models from small single line signs to big screen Megavision screens that can display live video and action replay in stadia.

<a href="http://jayex.co.uk" target="_new">jayex.co.uk</a>]]></description>
         <link>http://hiroseno.com/blog/advertising-02/2007/05/moving_message_display.php</link>
         <guid>http://hiroseno.com/blog/advertising-02/2007/05/moving_message_display.php</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">advertising</category>
        
        
         <pubDate>Sat, 05 May 2007 09:09:56 +0900</pubDate>
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         <title>Outdoor Sign</title>
         <description><![CDATA[Many business organizations that needs to disseminate late-breaking information to a large number of people. Out door sign boards are the perfect solution for them that command the attention of all who pass underneath.

Out door sign boards utilize LED lights, which is immensely more efficient and brighter than standard incandescent lighting.  Fluorescent lamps give off heat as a waster by-product, while out door sign boards do not.  In fact, they are considered a &quot;cold light&quot; technology, which means that all of the energy going to the lamp is directed to making light, without any wasted heat. Out door sign boards are thus very energy efficient as well as very bright.

Traffic management system, passenger information system, advertising, public notices, health and safety, time and temperature displays, company promotion are some the areas where outdoor sign boards are used most efficiently.

The out door sign boards come in multi-lingual and in one line, bi-line or multi-line versions up to around 40 characters per line, which one colour, two colours or multi colours options and full colours in addition.

Out door sign boards are connected to local power supply and can switch on and off automatically at pre-programmed times. The specially used &quot;anti-reflective acrylic&quot; allows the displays to be read clearly by passers-by, even through a shop window on a sunny day. These sign boards can be mounted anywhere and manufacturing department of Jayex Technology also takes very much attention on the buyers need for mounting the sign board and its related accessories.

These out door sign boards are easy to set up and operate as they can be operated remotely, they allow the outlet to simply and clearly present the content; these contents are changeable and/or updateable.

Dynamic presentation of information, effective public communications, rapid and easy updating of information, enhancing company image, low maintenance are the features provided by the leading manufacturer of Outdoor sign boards ? Jayex Technology, a pioneer company in manufacturing LED signs even offers customized options all along having large range of out door signs.

About The Author

Paula Jones

Jayex Technology Limited, based in London specialise in advanced information display systems. Established in 1978 we have pioneered the development of the LED display market and now have over 18,000 customers worldwide. We offer, probably the largest range of models from small single line signs to big screen Megavision screens that can display live video and action replay in stadia.

<a href="http://jayex.co.uk" target="_new">jayex.co.uk</a>]]></description>
         <link>http://hiroseno.com/blog/advertising-02/2007/05/outdoor_sign.php</link>
         <guid>http://hiroseno.com/blog/advertising-02/2007/05/outdoor_sign.php</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">advertising</category>
        
        
         <pubDate>Sat, 05 May 2007 09:09:56 +0900</pubDate>
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         <title>Electronic Display Signs</title>
         <description><![CDATA[Electronic display signs are used nowadays in great extent to display important information instantly all over the world, which uses LED technology, which stands for light- emitting diodes. These are widely used in the worlds of commerce, government and even non-profit organizations.

Electronic display signs are widely used in every metropolitan cities and most others cities too. This shows their popularity even in unlikely places as well.   This is only because they  allow the outlet to simply and clearly present the information to the world, which can be clearly seen from great distance.

One of the unimagined area, Churches, uses this technology where they employ these electronic displays, which helps lead worshippers in song. These electronic display sign are remarkably easy to use and can be updated through data entered via an infra-red remote keypad or through a computer.   Of course, they can be programmed to get automatically updated.  Jayex technology limited is the one, leader in proving this.

These electronic displays utilized four line of text (it can be more or less depending on the size and height of the character chosen) with fix limit of characters per line.  Jayex offers several models which varies in height of character, color system, graphic options, LED intensity and dimming capability.

About The Author

Paula Jones

Jayex Technology Limited, based in London specialise in advanced information display systems. Established in 1978 we have pioneered the development of the LED display market and now have over 18,000 customers worldwide. We offer, probably the largest range of models from small single line signs to big screen Megavision screens that can display live video and action replay in stadia.

<a href="http://jayex.co.uk" target="_new">jayex.co.uk</a>]]></description>
         <link>http://hiroseno.com/blog/advertising-02/2007/05/electronic_display_signs.php</link>
         <guid>http://hiroseno.com/blog/advertising-02/2007/05/electronic_display_signs.php</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">advertising</category>
        
        
         <pubDate>Sat, 05 May 2007 09:09:56 +0900</pubDate>
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         <title>Electronic Reader Board</title>
         <description><![CDATA[Electronic reader boards are the most efficient way to convey the information. Therefore these nowadays are widely accepted all over the world.  These have found admirers in all sorts of places, and continuous in serving in unlikely areas too. in the world of finance, sports, research, and many others, electronic reader boards are sovereign.

Electronic reader boards are used as indoor and outdoor boards. Larger reader boards do not only advertises the dealerships, but also all of the many community activities that take place. They prove to be one that meets the auto mall requirements while not being offensive to the city council.

These electronic reader boards are used for financial trading. They give financial professionals the power to access unlimited financial data instantly.  This quick service can speed up the task and is the only was these professionals can remain updated of market flux.

Behind the popularity of these Electronic reader boards, the technology is the main point of consideration which makes them speeder and effective.

Electronic reader board can be connected to local power supply and have the ability to receive information from virtually any source.  The information can be broadcasted and viewed by customer, employees and the world with no halt.

Moreover the clarity and brightness are the features which makes readers more attractive and eye-catching.

Electronic reader board comes in many size and height according to the manufacturers limit.  One of the leading manufacturer Jayex Technology gives full option in size, height and color of the text. not even with pre-defined models, but they with custom needs also.

About The Author

Paula Jones

Jayex Technology Limited, based in London specialise in advanced information display systems. Established in 1978 we have pioneered the development of the LED display market and now have over 18,000 customers worldwide. We offer, probably the largest range of models from small single line signs to big screen Megavision screens that can display live video and action replay in stadia.

<a href="http://jayex.co.uk" target="_new">jayex.co.uk</a>]]></description>
         <link>http://hiroseno.com/blog/advertising-02/2007/05/electronic_reader_board.php</link>
         <guid>http://hiroseno.com/blog/advertising-02/2007/05/electronic_reader_board.php</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">advertising</category>
        
        
         <pubDate>Sat, 05 May 2007 09:09:56 +0900</pubDate>
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         <title>LED Score Boards</title>
         <description><![CDATA[LED scoreboards can be utilized in most of the sporting event for eye-catching effects replace traditional scoreboards.  This high- tech lighting system is both energy ? efficient and able to produce a very bright light.

LED scoreboard are manufactured using the advanced technology called LED stands for light emitting diode which becoming the technology of choice in almost all the areas of the world.  LED's outshine any other method of programmable signage in every way imaginable. They require inherently low power usage.  LED's possess superior view ability, which is always a significant factor in the visual market of signs.

LED scoreboards are available for football, soccer, rugby, cricket, basketball, water polo, track and field, and weightlifting competitions. These displays are very much effective to show the scores and live updates.  Moreover Monitor scoreboards are low cost, high quality, easy to use, and require little or no regular maintenance.

With the leading manufacture, Jayex Technology You can have a custom scoreboard for less than you expect which uses power line modem technology to transmit the commands to the scoreboard over the existing power lines.  This makes installation as easy as plugging in the scoreboard.

About The Author

Paula Jones

Jayex Technology Limited, based in London specialise in advanced information display systems. Established in 1978 we have pioneered the development of the LED display market and now have over 18,000 customers worldwide. We offer, probably the largest range of models from small single line signs to big screen Megavision screens that can display live video and action replay in stadia.

<a href="http://jayex.co.uk" target="_new">jayex.co.uk</a>]]></description>
         <link>http://hiroseno.com/blog/advertising-02/2007/05/led_score_boards.php</link>
         <guid>http://hiroseno.com/blog/advertising-02/2007/05/led_score_boards.php</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">advertising</category>
        
        
         <pubDate>Sat, 05 May 2007 09:09:56 +0900</pubDate>
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         <title>LED video Displays</title>
         <description><![CDATA[LED video displays give you the power to communicate, to motivate, and to entertain.  Led video displays are seen to be sited for outdoor advertising, in casinos, for events like sporting events in stadium and arena, for staging and mobile display etc.

The features of LED video display include high resolution with virtual pixel technology, advanced LED video displays have 200% more pixels than traditional LED displays for LED video Displays.  With more display pixels, you can show more details and information, or simply a better video quality.  This advance LED has the technology  of displaying 48 bit color range capable showing 281 trillion colors.

This larger dynamic range helps Act One displays show more details on dark scenes, and smoother, more brilliant colors for all videos and pictures.

Jayex Technology   the leading manufacturer of LED displays has proven itself in distribution of LED video Displays with solely providing high brightness output to ensure high visibility for outdoor video displays which is very critical issue.

The horizontal viewing angle of video displays is up to 150 degrees in the daytime, and up to 170 degrees in the night time. It means with displays, you will be able to reach more viewers and broadcast your information more efficiently.

The display systems come with user-friendly software to perform remote control and management. With the software, you can remotely monitor the status of the display, as well as upload and schedule files to show.

LED video displays are modularly designed so that they can be easily maintained. They can be configured into customized sizes and width/height ratios with the combination of modules. The modular design also makes LED video displays easy to setup and dismantle, and therefore perfect for staging applications.

About The Author

Paula Jones

Jayex Technology Limited, based in London specialise in advanced information display systems. Established in 1978 we have pioneered the development of the LED display market and now have over 18,000 customers worldwide. We offer, probably the largest range of models from small single line signs to big screen Megavision screens that can display live video and action replay in stadia.

<a href="http://jayex.co.uk" target="_new">jayex.co.uk</a>]]></description>
         <link>http://hiroseno.com/blog/advertising-02/2007/05/led_video_displays.php</link>
         <guid>http://hiroseno.com/blog/advertising-02/2007/05/led_video_displays.php</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">advertising</category>
        
        
         <pubDate>Sat, 05 May 2007 09:09:56 +0900</pubDate>
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         <title>Business Ideas: 5 Uncommon Ways To Generate More Online Business</title>
         <description><![CDATA[Sometimes, it is not an obvious business idea that will makeyou more money.

It may be what is not so obvious, which most people never thinkof that may make you money.

I will now tell you a few of these business ideas.

Use them well and succeed.

1. Ask people to find a hidden link in your ad copy. If theyfind the hidden link tell them they will get a prize or freebieby clicking on it. This will increase the chance that they willbuy your product or service because they will read yourwhole ad copy.

2. Start a members only web site. Tell visitors what's in yourmembers only site and what it costs to get access. Offer thema free membership, if, in exchange they link to your web site,post your banner on their home page or agree to advertiseyour web site in their e-zine for a set period of time. Usuallythey will agree to the free advertising to save money. This isa powerful way to get free advertising.

3. Want a popular discussion board? This technique is based onthe number of postings made by any one person. You couldgive away a free product or service to any person that posts tenor more messages on your discussion in a month. It could be afree e-book, report, e-mail consulting etc. Just keep track ofeveryone's postings each month. This could also work for e-maildiscussion lists.

4. Give your visitors an instant article directory. Tell yourvisitors they can instantly add a free article directory totheir web site by linking to yours. Just place your ad or bannerad on top of the article directory for your main product orservice. All those links can add up to a large amount of trafficfor your web site.

5. There a millions of web sites on the internet. Instead ofmarketing your web site as a web site. Market it as a free webbook. Design your web site with a title page, table of contents,chapters, etc. Just place your ad or banner for your product orservice on the top of each web page.

May these business ideas help you to make a lotof money.

Warmly,

I-key Benney, CEO

I-key, a Millionaire CEO from New York City is the creator of "Mscsrrr: Millionaire Secret Cash System", (<a target="_new" href="http://www.home-based-business-opportunity-center.com">home based business</a>) which has helped thousands of ordinary people from all  over the world to attain financial security and shining success during the past 2 yrs.

Mscsrrr Millionaire Cash System helps you to generate $1,500+/Week for life, from home or office, part time or full time. No large investment or hassles. Win $1000-$2000 free &quot;cash&quot;?]]></description>
         <link>http://hiroseno.com/blog/advertising-02/2007/05/business_ideas_5_uncommon_ways.php</link>
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         <title>Internet Advertising: How To Use The Golden Rule To Enrich Yourself.</title>
         <description><![CDATA[What is the golden rule of internet advertising?

Give, so you may receive.

It is as simple as that.

Most people desire to receive, but never give!

You can increase your marketing exposure effortlessly byplacing your ad on free stuff, then allow other people togive it away. The more people that give away your freestuff the more your ad will be seen.

Most free stuff can be created easily and without little orno expense. Electronic freebies are perfect because withthese types of freebies there's no shipping or physicalmaterial costs.

Below are some popular types of electronic freebies.

Free e-Coupons/e-Gift Certificates-Give your visitors freeelectronic coupons and gift certificates for your productsor services.

Free e-Books-Give your visitors a free electronic book.The e-book should be related to your web site theme.

Free e-Reports-Give your visitors free electronic reports.The reports could be in autoresponder form or in textformat.

Free e-Courses-Give your visitors a free electronic courses.They could e-mail your follow-up autoresponder and besent a lesson each day.

Free Software-Give your visitors free software. It couldbe a game or a useful utility. Just have them download itright from your web site.

Free Online Services/Utilities-Give your visitors free onlineservices or utilities. They should be ready to use right fromyour web site.

In conclusion, when you use this marketing strategy it willquickly spread your advertising all over the internet.

May you succeed in your internet advertising and make a lotof money.

Warmly,

I-key Benney, CEO

I-key, a Millionaire CEO from New York City is the creator of "Mscsrrr: Millionaire Secret Cash System", (<a target="_new" href="http://www.home-based-business-opportunity-center.com">internet income</a>) program, which has helped thousands of ordinary people from all  over the world to attain financial security and shining success during the past 2 yrs.

Mscsrrr Millionaire Cash System helps you to generate $1,500+/Week for life, from home or office, part time or full time. No large investment or hassles. Win $1000-$2000 free &quot;cash&quot;?]]></description>
         <link>http://hiroseno.com/blog/advertising-02/2007/05/internet_advertising_how_to_us.php</link>
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         <title>80% of All Advertising Is Wasted Due To This Common Mistake</title>
         <description><![CDATA[You're flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I'll bet it was an attention grabbing headline.

It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So with the headline, an advertiser has spent about 80% of their advertising dollar. It doesn't take a genius to realize then the headline is the most important part of any ad.

Yet, most small business advertising is wasted for lack of an effective headline or, worse yet, no headline at all. Don't make this same mistake.

The headline is the first thing that your reader or prospect sees when they open your letter, browse a magazine, or flip your postcard. In that moment, (about 3 seconds) your reader decides whether or not to read any farther.

So first and foremost, any advertisement you produce must have a headline and your headline must grab your reader's attention immediately. If you don't grab them by the throat and hold them right away, you never will.

Writing powerful headlines takes some hard work but it can be done if you follow some simple guidelines.

1. Your headline should give the reader a reason to stop and read now instead of later ? a carefully chosen word or two can create urgency

2. Your headline should communicate something the reader considers valuable ? they need to be able to justify the time spent reader your ad

3. Your headline should scream how you might offer something that is unique or at least interesting

4. Your headline should point to something very specific for the reader ? use facts and how to's

Using these points as a guide to create your headlines allows you to create headlines that hook your reader quickly, offers them a benefit they want, and gives them a reason to read on.

Never use boring, conventional or overused statements and never use a headline to trick your reader into looking on.

Attention Getting Power Words for Your Headlines

Look at powerful headlines and you will see that many contain one or more of the following words that sell.Discover      Easy     Free      New     Proven        Save    Results   Introducing

At Last        Guarantee       Bargain      Easy     Quick          Sale     Why      How To

Just Arrived      Now     Announcing

Start of by writing some headlines that clearly communicate your promise, benefit or USP. Then look for ways to make them even more powerful by adding a power word or two and checking if they contain at least 3 of the guidelines provided above.

Copyright 2004 John Jantsch

About The Author

John Jantsch is a marketing coach and creator of the Duct Tape Marketing System. You can get more information about the Duct Tape System and download your free copy of &quot;How To Create the Ultimate Small Business Marketing System in 7 Simple Steps&quot; by visiting <a href="http://www.DuctTapeMarketing.com" target="_new">http://www.DuctTapeMarketing.com</a>]]></description>
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         <title>Ten Ways To Sell Advertising Space Fast</title>
         <description><![CDATA[1. Give your customers a discount when they spendover a certain dollar amount for ad space. You canalso apply this tip to the amount of ads they buy.

2. Offer your customers a free bonus for renewingtheir ad order. It could be an ebook, special report,online utility, etc.

3. Sell advertising space between your content. Youjust break an article in half and insert the banner orclassified ad between it.

4. Write content that's tailor made to mention andrelate to the product your customers are advertising.This is more work but, you'll sell a lot of ads.

5. Tell your customers when they buy an ad you'llalso add it to your free ebook and message boardfor free.

6. Offer to endorse the product your customers areadvertising before or after their ad. In all honesty,you would have try out the product first.

7. Write a review for your customer's product toplace under their ad. This is similar to a testimonialor endorsement but more in-depth.

8. Offer a buy 2 ads and get 1 free deal. With theslow economy and advertising sales, most businessesare bound to be looking for a good ad deal.

9. Give your customers a ton of free bonuses whenthey buy ad space. It can be submission software,an ebook full of advertising or copy writing tips, etc.

10. Guarantee your customer's advertising results.If they don't like the traffic they receive, give thema refund or another ad for free.

Catherine Franz, writer, speaker, marketing master, specializes in infoproduct development.  More at:<a target="_new" href="http://www.MarketingStrategiesToGo.com">http://www.MarketingStrategiesToGo.com</a> and<a target="_new" href="http://www.AbundanceCenter.com">http://www.AbundanceCenter.com.</a>  Including articlesand ezines.]]></description>
         <link>http://hiroseno.com/blog/advertising-02/2007/05/ten_ways_to_sell_advertising_s.php</link>
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