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   <title>What about Book Reviews?</title>
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   <subtitle>I will send you Book Reviews.</subtitle>
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<entry>
   <title>E-books in Your Life</title>
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   <id>tag:hiroseno.com,2007:/blog/03bookreviews//40.1648</id>
   
   <published>2007-05-05T12:09:39Z</published>
   <updated>2008-04-08T01:48:14Z</updated>
   
   <summary>E-Books are making a big impact in the w...</summary>
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      <![CDATA[E-Books are making a big impact in the way we read, write and use books. There is nothing holding back an expert with years of experience on a particular field to write about all the ins and outs, trade secrets, strengths and weaknesses of the industry.

Consider Colm Dillon, the author of "Unique Real Estate Development Method!" (http://business.marc8.com/ebook-info.php/name/unique_real_estate_development_method/toc_id/6-0-2-8/). He has 30 years and $1.2 Billion worth of professional real estate development experience. Dillon wrote his book purely from experience and practical usage. His eBook is now selling in 63 countries and directly available on the Internet.

More and more shoppers are now buying books online. If you purchase a physical book that you have been dying to get your hands on you still have to wait for shipping and delivery before you can start reading. With E-Books you get instant delivery 24x7. No more waiting and watching the clock. While the inspiration and interest is hot, you get to download your favorite business book and start reading away.

Imagine, discovering an E-Book called &quot;Business Plans&quot; (http://business.marc8.com/ebook-info.php/name/business_plans/toc_id/1-0-1-6/) at 11.30 pm, decided to buy and download the book at 12.05 am, finished reading it by 2.00 am. The 10 o'clock meeting next morning, and you are already a guru on Business Plans and opportunities to lead your company to new frontiers.

And that E-Book is very easy to share with your spouse or friend, just email it. The E-book will never wear out for millions of years to come. Hundreds of thousands of E-Books can be carried in the palm of your hand no matter where you go in a flash-drive or portable disk.

E-Books are the new media for traditional physical books, but are E-Books here to stay? Consider Joe Vitale, author of numerous successful E-Books and more recently famous for "Attractor Factor" (http://business.marc8.com/book-info.php/name/the_attractor_factor_5_easy_steps_for_creating_wealth_or/toc_id/1-0-2-1/) which has already outsold Harry Potter as #1 bestseller twice in two weeks. E-books are carving the path for many talented authors around the world. E-books are not only here to stay but also becoming very popular.

Sanjib Ahmad is a Product Consultant for <a target="_new" href="http://business.marc8.com">Business.Marc8.com - Business Best Sellers</a>.

You are free to use this article in its entirety as long as you leave all links in place, do not modify the content, and include the resource box listed above.]]>
      
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<entry>
   <title>Straight from the Gut - A Different Take on Business</title>
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   <id>tag:hiroseno.com,2007:/blog/03bookreviews//40.1649</id>
   
   <published>2007-05-05T12:09:39Z</published>
   <updated>2008-04-08T01:48:14Z</updated>
   
   <summary>Jack Welsh, the recently retired CEO of ...</summary>
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      <![CDATA[Jack Welsh, the recently retired CEO of General Electric, presents a rare glimpse into how to build a successful organization in his book, "Straight from the Gut." His honesty and openness is refreshing and reaffirms that success is sometimes built from failure, but more often from calculated planning and the willingness to take risks.

From explaining &quot;false kindness&quot; to developing a high performing workplace, Welsh demonstrates that good business behavior and high values separate the successful companies from the not so successful ones.

Many business experts such as Noel Tichey cite Welsh for his leadership skills.  However, this book transcends leadership and is really about performance for both individuals and organizations.  Without fancy performance models, Welsh knew from &quot;his gut&quot; what individuals needed to continually strive to reach their potential.  He shared these simple strategies and how GE translated potential into performance.

When Jack Welsh was asked what business he was in, he simply replied &quot;the people business.&quot;  The greatest resource for any company is their people.  However, in today's fast paced global workplace usually the people are the most under utilized resource. For those CEO's, managers, business owners and even educators who wish to improve their outcomes, this book is a must read.

Leanne Hoagland-Smith, M.S. President of ADVANCED SYSTEMS, is the Process Specialist. With over 25 years of business and education experience, she builds peace and abundance by connecting the 3P's of Passion, Purpose and Performance through process improvement. Her ROI driven process solutions affect sustainable change in 4 key areas: financials, leadership, relationships and growth & innovation with a variety of industries. She aligns the strategies, systems and people to develop loyal internal customers that lead to external customers. As co-author of M.A.G.I.C.A.L. Potential:Living an Amazing Life Beyond Purpose to Achievement due for June 2005 release, Leanne speaks nationally to a variety of audiences. Please call Leanne a call at 219.759.5601 or  <a href="mailto:leanne@processspecialist.com">leanne@processspecialist.com</a> if you are seeking amazing results.

Copyright 2005(c)  Leanne Hoagland-Smith, <a target="_new" href="http://www.processspecialist.com">http://www.processspecialist.com</a>

Permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted).]]>
      
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<entry>
   <title>Be the Captain of Your Lifes Ship</title>
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   <id>tag:hiroseno.com,2007:/blog/03bookreviews//40.1650</id>
   
   <published>2007-05-05T12:09:39Z</published>
   <updated>2008-04-08T01:48:14Z</updated>
   
   <summary>In his book, &quot;Crossing the Unknown Sea: ...</summary>
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      <![CDATA[In his book, "Crossing the Unknown Sea: Work as a Pilgrimage of Identity," author David Whyte explores the concept of work from an internal perspective and how work allows us to become the individuals that we are. He refers to the works of the well-known poet and engraver, William Blake.  Whyte uses the analogy of a ship crossing unknown seas to illustrate how we need to be the captains of our vessels. Through a variety of analogies, Wyte has presented work from a different perspective and one that allows us to explore our own potential and how we can better leverage that potential within that area of our life we call work.

Work is viewed not just as a journey through the world, but through the various stages of understanding.  Work allows us to give the gifts that we possess and shows us the gifts that we are afraid of receiving.

The voyage that we take in our &quot;ships&quot; also involves change.  Change is a necessary component to meaningful and creative work.

Whyte also shares how he believes that the successes we have in middle life can also imprison us as much as our failures. Some of the other interesting concepts he discusses includes: courage, expressive imagination, family ancestry of work and the &quot;edge of necessity.&quot;

Leanne Hoagland-Smith, M.S. President of ADVANCED SYSTEMS, is the Process Specialist. With over 25 years of business and education experience, she builds peace and abundance by connecting the 3P's of Passion, Purpose and Performance through process improvement. Her ROI driven process solutions affect sustainable change in 4 key areas: financials, leadership, relationships and growth & innovation with a variety of industries. She aligns the strategies, systems and people to develop loyal internal customers that lead to external customers. As co-author of M.A.G.I.C.A.L. Potential:Living an Amazing Life Beyond Purpose to Achievement due for June 2005 release, Leanne speaks nationally to a variety of audiences. Please call Leanne a call at 219.759.5601 or  <a href="mailto:leanne@processspecialist.com">leanne@processspecialist.com</a> if you are seeking amazing results.

Copyright 2005(c)  Leanne Hoagland-Smith, <a target="_new" href="http://www.processspecialist.com">http://www.processspecialist.com</a>

Permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted).]]>
      
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<entry>
   <title>Reality Checked - Book Review</title>
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   <id>tag:hiroseno.com,2007:/blog/03bookreviews//40.1651</id>
   
   <published>2007-05-05T12:09:39Z</published>
   <updated>2008-04-08T01:48:14Z</updated>
   
   <summary>Reality Checked ? Life through Death, is...</summary>
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      <![CDATA[Reality Checked ? Life through Death, is a moving saga about finding meaning in a world of suffering and pointless hate based on the color of skin. Former school teacher and Theologist, Victor Waller has incorporated many of life's issues through the lives of his characters who were forced to make decisions in hopeless situations. Racism, revenge and hate are rampant in this book. Domestic abuse and the dangers hidden within our society's foster care system are also addressed.

There is only one main character ? Catherine Brown ? along with a host of supporting characters. Catherine grows up under the terrible threat of racism - which many use simply as an excuse to harm another human. In fact, her father and uncle were orphaned at a very young age through a racist attack. The fairy-tale romance of her parents slid away as fears of her father's suspected infidelity enforces her mother's accusations that she is being poisoned. Never really knowing the truth, Catherine stumbles through her youth and into adulthood.

Unfortunately, a disturbed individual brutally murders her family and Catherine is dragged away by the police and incarcerated for many years. She survived the harsh environment through the friendship of her cellmate ? and their hunger for revenge.

As an old woman, Catherine is only free from the bars of her prison. Her body is now her jailer ? it is discovered that she inherited her mother's mysterious illness. Thinking she had no family remaining alive, Catherine is surprised when she is invited to a family reunion. This reunion proves to be one of Catherine's greatest challenges. As she seeks to repair the family discord, she is contacted by a person from the past and her chance for revenge is handed to her on a silver platter.

Victor Waller has created an important and meaningful story in Reality Checked. In fact, the work is well titled. The novel provokes the reader to question their own choices in life - and possibly, to release some of the pessimistic inner voices which influence their decisions.

I give this 377 page novel the highest of ratings with no hesitation, what-so-ever.

ISBN#: 0976498103
Author: Victor Waller
Publisher: Turn Key Press

~ Lillian Brummet - Book Reviewer - Co-author of the book Trash Talk, a guide for anyone concerned about his or her impact on the environment ­ Author of Towards Understanding, a collection of poetry.
<a href="http://www.sunshinecable.com/~drumit" target="_new">http://www.sunshinecable.com/~drumit</a>]]>
      
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<entry>
   <title>Jesus and the Gnostic Cathars</title>
   <link rel="alternate" type="text/html" href="http://hiroseno.com/blog/03bookreviews/2007/05/jesus_and_the_gnostic_cathars.html" />
   <id>tag:hiroseno.com,2007:/blog/03bookreviews//40.1652</id>
   
   <published>2007-05-05T12:09:39Z</published>
   <updated>2008-04-08T01:48:14Z</updated>
   
   <summary>These are some of the highlights of a co...</summary>
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      <![CDATA[These are some of the highlights of a connected story of Milesian/Phocaean/ Phoenician architects who allow 'his'-story to confuse the masses. It is still going on and we must try to change it. There was a better time if one is concerned for freedom and ethics, and there is no Malthusian 'one pie' to worry about. Creative potential can develop new pies!

<B>TABLE OF CONTENTS:</B>

ALPHABET COMPARISONS: A key to the greatest heresy of the ages.

TIME-LINE OF CONTROVERSIAL POINTS:

INTRODUCTION:

-the Dead Sea Scrolls say there are two spirits - 'truth and error' -the Britannica 'Ogham' cover-up is disgusting and as wrong as the Scale of Nature -the bounty on the heads of Druids

CHAPTER ONE: THE BATTLE BETWEEN THE SEXES:

-prostitution for the temple was required of women but why not men -"Together our voices accumulate the power to topple the systems that condone violence, incest and rape." - The Courage to Heal by Bass & Davis -"If your parents refused to tell you about sex because of their religious beliefs...that is religious sexual abuse." - Fr. Leo Booth -The cover-up or poor scholarship of Byblos, on the Persian Gulf which was a Phoenician base to help the Sumerians become civilized, and where the Egyptians bought ocean-going ships in 2900 BC according to the World Book -Psychoanalysis by 'experts' on the 'Confessions' of St. Augustine which brought us the 'Original Sin' or 'women are the harbingers' of his own evil -Priestly interpreters of the soul within that connects us all are into making sheep for their flock rather than empowering humanity. -The Qaballa or Verbal Tradition which formed part of Jesus' learning. -'Love and Living' by Thomas Merton displays the truth of Mayan beauty.

CHAPTER TWO: MOSES, MIRIAM AND THE DEAD SEA SCROLLS:

-Mariae is the sister of Moses who 'discussed the problem of the whitening of the stone in a few days.' (Stone = The alchemical <B>Great Work</B>) - Rabbi Silver gives insight to the lengths those in need of sheep will go to defend their position and keep their 'flock' ignorant. -". .Thoth-Hermes and Imhotep-Asklepios? these two cults and elements in the two Moses stories" have 'numerous similarities'- Rabbis agree -The Old Testament of Augustine who merely interpreted Genesis (falsely) was written by a woman ('The Book of 'J"). -There was no such word as Essene. A debate on derivations provides some interesting connections from Bible and Dead Sea scholars. -"For the Essenes we have only what was said about them by outsiders writing in a different language and for people who knew nothing at all about them." -'The Dead Sea Scrolls' by Millar Burrows -Jesus and his father were wise 'arch-tectons' in the Septuagint which is the Greek Bible once thought to be the first Bible, not poor carpenters. -Hyam Maccoby, 'a leading Talmudic scholar' says "Paul alone created a new religion through his vision of Jesus as a divine Savior who died to save humanity."? taken "from Gnosticism and the mystery cults." -"Jesus' threat to the Temple was not subversive... of Jewish religion, but it was a real threat to the quisling regime of the High Priest. (Appointed by Rome)? rather it was the Jews who were framed by the Gospels."

CHAPTER THREE: THE 'TUATHA De DANAAN' & THE RED-HEADED LEAGUE OF MEGALITH BUILDERS:

-"The sacred books of 'the subject peoples had a special place in this systematic project of collection and translation, because religion was, for those who wished to rule them, a kind of gateway to their souls.&quot; (2) -"? the bearded white gods South America's shadowy legends say brought knowledge and culture to Andean tribes.&quot; (3)-Ogham as a sign language and Huna as a spiritual enhancement language like chanting. -Homer's 'DNN' are the original settlers of Greece and the De Danaan are the 'Ogygia' or 'ancient ones' of Keltic colonizing culture. -"Some scholars now feel that the early Hebrew Bible shows an enormous amount of influence from Canaanite and Phoenician sources...Through the Bible the entire civilized world has fallen heir to Phoenician literary art.&quot; (6) -"The group that emerged by the time Dido arrived was culturally diverse, ruggedly independent and, as Herodotus has emphasized, often given to animistic religious practices, which means simply that they may have venerated natural phenomena?" -'Carthage' by top scholars, on the Berbers. -Velikovsky supported by Einstein comments on the top Egyptologist Sir Flinders-Petrie - "This script was known in Egypt for a thousand years for a thousand years; it was never used to write down an Egyptian text?" -Barry Fell from 'America BC.'-"The rise and fall of Celtic sea power has been strangely neglected by most historians and archaeologists as to prompt much skepticism when first I began to report Celtic inscription in America. 'I can't say I've ever heard that the Celts were seafarers,' was a typical comment." - watch the movie 'Spartacus' and see him talk to Keltic sea captains [Seleucids] who controlled the Mediterranean.-Mystery Hill, N.H. -"Simon Magus himself was of the race of the Gaedhils of Erinn.&quot; A Celtic Reader'-"Iberian or Megalithic people of Britain introduced the immigrant Celts to the Druidic religion." -in 2600 BC, the Beaker People came to Britain and they are Kelts from Old Danube or Hallstatt. -CHART - Phoenician Brotherhood - Enterprises and Colonies.

CHAPTER FOUR: POSSIBILITY-THINKING AND SOUTH AMERICA!:

-"Colombia's outstanding archaeological remains occur along the Atlantic coasts of Santa Maria. Here were found abundant evidences of a sprawling public works' system, cities and ceremonial centers, paved roads, efficient irrigation and sophisticated agricultural practices? resembles? Hal Saflieni, in Malta?" Ancient American, Vol. 5. -Aristotle's 'Strange Things Heard' says the Carthaginians didn't allow people to go to America anymore in order to keep their population?

-Necho II of Egypt engages Phoenicians to travel for two years for him. We later show books that identify this time and the place they went in South America. -Cyprus and the importance of mining led to an original Mt. Olympus. -Recent report of l.5MM old 'well made wooden throwing spears' should make archaeologists swallow hard as they try to maintain our ignorant cave man heritage with spears from just 20,000 years ago(Asimov). From an unrelated article in Scientific American by linguists. -Mayan knives from pre-Columbian times were better than iron and made from meteorites - Mircae Eliade's 'The Forge and the Crucible'. -Solid state chemistry and Don Robins the top dog in a science being used that relate to the lattices that encode information in stone.

CHAPTER FIVE: THE GODS OF THE ORIGINAL MT. OLYMPUS:

-"Geophysiologists warn that if the planet does function like a body, the Earth may have the equivalent of vital organs and vulnerable points." (l) British atmospheric scientist James Lovelock and microbiologist Lynn Margulis are able to see what 'representational deities' were all about. -ILLUSTRATION: THE TREE OF YGGDRASIL - Cosmic Fire (Bel) and Cosmic Ice are in the Aristotelian concept borrowed from Shamans and they are in the sephirah of the Hassidic 'Tree of Life', which Jesus studied. -Heraclitus "conceded the existence of an over-riding, all-encompassing unity, in which the apparently contradictory opposites are all linked to one another, in a single, regular, cohesive system of balanced, harmonious measure and just order."- the 'Logos', the 'I Ching' and Miletus. -Men and women both can live in harmony with this order according to Heraclitus who Michael Grant (top classical scholar) says: "This inertia, resulting in a total non-recognition of the truth (shared by anti-feminists? had learned about many things which had failed, however to bring them real understanding.&quot; -Tacitus - "So obscure are the greatest events; as some take for granted any hearsay, whatever its source, others turn truth into falsehood, and both errors find encouragement with posterity." -Rennes le Chateau = Jesus in PLAID swaddling clothes, &quot;Tau - (Hebrew) St. Anthony's cross; a T-shaped cross patterned after the last letter of the Hebrew alphabet meaning the end of the world..." -"Essentially the Sea Peoples theory was a convenient and plausible invention of the 19th century, designed (largely by historian Gasten Maspero) to fit very limited facts.&quot; (14) -Lies about Pyramids as tombs for 'freaky' Pharaohs are debunked. The almost intact Keltic ship on the Giza plateau has a 40 Ton displacement and is not a funerary barge, with sails to go a few hundred yards. -Druidic 'Cabiri' and the Cauldron of Ceridwen = Cosmic Egg and shamans -ILLUSTRATION: THE 'TRAVELERS' - 6,000,000 years of man and how the ethnic and cultural growth seems likely to have occurred with a conservative archaeologic perspective included.

CHAPTER SIX: BRUTUS, BRITAIN AND THE GOTHS:

-Quintus Fabius Pictor led Livy to try to make sense of a myth that has truthful roots in the 'Aeneid' of Virgil and the 'Iliad' of Homer. Both are shown support in true history and from the Phocaean/Milesian roots of Ireland. A consistent picture emerges with real historical and aristocratic families who became forced to accept EMPIRE when Brutus failed to maintain the Republic. -1800 BC. brought the (carbon-dated) Nuraghe of Barumini, Sardinia as Jacquetta Hawkes talks about the "'tombe di giganti' in which the inhabitants of the nuraghi buried their dead." and "It is difficult to avoid the terms of medieval castle architecture in describing the nuraghi." There are over 6500 on Sardinia. -"Picti is invariably translated = 'Redshanks',&quot; epithets become history. -Crete had the royal house of Mallia and was the origin or related to the Milesians when we know the code of Ogham and its use of vowels and doubling or reversing of letters.

CHAPTER SEVEN: SPIRITUALITY WAS NOT 'OCCULT' (HIDDEN):

-Mircae Eliade says: "There appears to be an unbroken continuity of folklore traditions, Taoism and alchemy: The Taoist alchemist is the successor of the hunter of medicinal remedies, who, from time immemorial, went off into the mountains with a calabash to collect magic seeds and plants." Yet character assassins employed by the hegemony say alchemists are hermits who sought only gold for avaricious needs. -The Hubbell photos of the center of the universe bring us proof of energy coming through from other universes and much more that mystics have known. -The cover-up of Da Vinci's alchemy and how he saw the 'bicycle' is exposed in-depth though scholars avoid it. -These concepts are not in conflict and do not need to create stress or threaten anyone in search of truth. The 'Zen' of the moment is not designed to promote ignorance and lack of concern for our collective history or our soulful potential. -&quot;The 'Bardo Thodol' ('Liberation by Hearing, on the After-Death Plane') is among the sacred books of the world, unique. As an epitomized exposition of the cardinal doctrines of the 'Mahäyäna' School of Buddhism, it is of very great importance, religiously, philosophically, and historically. As a treatise based essentially upon the Occult Sciences of the 'Yoga'?" (15)-We know the War department contractors are working on Pyramid technologies and yet it isn't being exposed to the general public. -Ossianic legends of pre-Egyptian culture who founded Egypt are explored. -Dark Matter is not the regulating force causing the increasing outward velocity of the universe. Tesla's non-force 'info-packets' and Bearden's energy from vacuums are related to the 'one-dimensional harmonic force'. -The 'Triads of Bardism' 'enlighten the darkness'. -Pythagoras knew the truth of the Sphinx but has been portrayed a 'fool'.

CHAPTER EIGHT: BEL-IG-ERANT 'Brothers' - GOTHS & ARYANS!

-'Cleopatra' - "This book is about them, but it is also about politics - sexual, racial and constitutional - and about morality, neurosis and desire. Above all it is about propaganda and the persuasive power?&quot; (1) -Jack Kerouac's 'Some of the Dharmas' brings us 'The Cause of Sorrow'. -"Meanwhile, in early 1985, researchers at the University of Colorado announced that they had discovered a lost city in Northern Peru. The name? Gran Pajaten! How many times can you discover a city, especially one discussed in tourist guides?&quot; -Savoy -"The magnitude of the Gran Vilaya ruins, consisting of over 80 interconnected city-type layouts composed of some 23,950 structures to date,." (1985 in South America) Is this where the Ostrogoths went after Italy as the 'Chronicle of Akakor' says was the case in 570 AD.? -Hitler was an indolent scatophagist and pawn who would have gladly kept England and America strong, if they had only given to him what they gave to the criminal genius Stalin. In fact he would have wanted less than Poland and the other 50,000,000 Eastern Europeans who feared the same treatment the 32,000,000 Ukrainians were already getting from Stalin. -The 'Grail' legends as a useful managers tool and coded study of the Merovingian dynasty of Benjaminites who are not Israeli and wish to revenge themself on those Tribes they tried to help.

CHAPTER NINE: JESUS CHRIST!!

-Those who call him Messiah are righter than they know. -Mishnaic Law of the Judean teachers would not have allowed Jesus to be a teacher (rabbi) without having a wife.  -"the archetypal Roman shouldered the White Man's Burden, the arduous but fabulously profitable task of governing those whom, despite all evidence to the contrary, the Romans judged incapable of governing themselves." (Lucy Hughes-Hallett from 'Cleopatra') -Jesus and His Curricula Vitae: -Joseph of Arimathaea - Another Phoenician! -"The excavations of Thomas W. Jacobsen at the Franchithi Cave on the Bay of Argos... by 13,000 - 11,000 B.C. and that the cultivation of hybrid grains, the domestication of animals, and organized community tuna hunts had already begun." (Britannica) Yet there are those who say we couldn't travel the ocean when obsidian had to be brought from a distance, at this time. They like to intimate we couldn't travel the oceans for a reason when they say (NY Public Library's Chronicles) the earliest recorded sea travel was in 2600 BC to Lebanon. -What entitles unproductive half-witted inbred psychopomps and sadists to lounge around making deals to improve their power over people? The Divine Right of KINGS?!?!

CHAPTER TEN: FROM THE TEMPLARS TO TEMUJIN:

-Blood was a vital psychic or spiritual and ritualistic ingredient that communion is based upon according to Gardner and those who still do the Star Fire Ceremony with Crowley's 'blood of the moon' or female hormone -'To drink like a Templar' became a common? Sir Walter Scott portrays them as bullies... not established to protect pilgrims." -Genghis Khan was a gifted 'smith' and listener who learned a lot that his progeny built upon; and did unto others before they did unto him. -Marco Polo was a 'slaver' who worked with Catholic cowards whose need for concubines and slaves was enough to allow the Mongols to conquer a recently Christianized Russia. Greek Fire was available to them. -"According to the Supreme Grand Lodge of the Ancient and Mystical Order Rosae Crucis, there were thirty-nine men and women on the High Council of the Brotherhood, who sat at the Temple of Karnak in Luxor. (2) A branch of this Order became more generally known as the Egyptian Therapeutae, who in Heliopolis and Judaea, were identified as the Essenes. (3)?Jesus was later initiated..." -Illustration; The Pyramid Propaganda:

EPILOGUE: THE GREATEST HISTORIANS!

-Bernard Mandeville brings us the Fable of the Bees which Childeric, Napoleon and the Sarmoung Brotherhood of the esoteric secret groups including the Merovingians (and the Melchizedek Mormons) use as a main symbol. He says 'Virtue is just a pretence which man has invented for his own advantage.' -Fukayama deals with Plato and Hegel, though appropriately notes the real master philosophy of politics - 'Machiavelli was the founder of modern political philosophy, who believed that man could become the master of his own earthly house if he took his cues not from the way men ought to live, but the way they actually live.' - Fukayama the social engineer, would have us believe there is little chance of another 'Holocaust' (in 1992 he wrote this, before the Rwanda genocide) or 'communist resurgence' and placates the American public with a plethora of half-truths. The Durants document the true nature of continuing cycles and 'Dark Ages' brought about by class and economic or power re-adjustments. - The Pope's 1995 encyclical spoke of a worldwide culture of death.

Author of Diverse DruidsColumnist for The ES Press MagazineGuest 'expert' at World-Mysteries.com]]>
      
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<entry>
   <title>Cut to the Chase</title>
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   <id>tag:hiroseno.com,2007:/blog/03bookreviews//40.1653</id>
   
   <published>2007-05-05T12:09:39Z</published>
   <updated>2008-04-08T01:48:14Z</updated>
   
   <summary>The Review Diaries &quot;If It Doesn&apos;t Go Up,...</summary>
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      <![CDATA[The Review Diaries
"If It Doesn't Go Up, Don't Buy It!
By Albert W. Thomas
She Unlimited Magazine
Review by
Veronica Marie Kettler


"Cut to the Chase"

"Cut to the Chase" is exactly what Al Thomas sets forth to do is his book. The book is aimed for the basic investor with a simple straightforward lingo that a layman can understand.

Al Thomas does this book with candor and a detailed array of resources in the back of the book. No holds bared, Al reveals the truth about the Mutual Fund industry. ROI say it louder please "ROI" return on investment. "It is your money and no one has more interest in it than you do" Al Thomas. This is not one of those get rich quick books but your own personal hand held financial advisor.

His book is a revitalizing guise at investing. Even for newbie's out there, a newbie investor can grasp what he is saying. Leave all of that mumbo jumbo of Wall Street aside and the narrow minded, and take a deep breath of "In Your Face" guide to investing.

Some call it "Risky" to sell if it does not go up, but for better terms we will call it aggressive investments. The guess work is gone and this book is by far a clear and concise guide to the market, investments and your ROI. It is done with candor, clarity and poise.

Marie is Editor-in-Chief for She Unlimited Magazine. <a target="_new" href="http://www.sheunlimited.com">http://www.sheunlimited.com</a> and heads up the community at <a target="_new" href="http://www.sheunlimited.com/forums">http://www.sheunlimited.com/forums</a>

Marie is committed to making a difference. Marie Is Making a difference in the Women sectors online, media and print.

Marie believes that individual style is a form of self-expression. Marie knows the trends and where to find them. Her expertise and knowledge give consumers everywhere the insight they need to get the latest styles and products that fit everyone and every budget, both online and off.

For More information or how to become and editor for She Unlimited Magazine please e-mail: <a href="mailto:admin@sheunlimited.com">admin@sheunlimited.com</a>]]>
      
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<entry>
   <title>Business Plans</title>
   <link rel="alternate" type="text/html" href="http://hiroseno.com/blog/03bookreviews/2007/05/business_plans.html" />
   <id>tag:hiroseno.com,2007:/blog/03bookreviews//40.1654</id>
   
   <published>2007-05-05T12:09:39Z</published>
   <updated>2008-04-08T01:48:14Z</updated>
   
   <summary>Way back in business school we had to ch...</summary>
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      <name></name>
      
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      <![CDATA[Way back in business school we had to churn out business plans every semester. As soon as the assignment would drop we would be scrambling for information. Start the number crunching game, do the analysis, do some mental planning, and write business plans.

Then we graduated and got jobs. But, we still have to write business plans.

I came across a collection called <a target="_new" href="http://business.marc8.com/ebook-info.php/name/business_plans/toc_id/1-0-1-5">Business Plans</a> from 'Business-planning-4-you' a few weeks ago. The title caught my eye as I wondered who would be giving away business plans and how many? How would they manage the number of industries? I wanted to find out more.

- It seems that they have over 1500 readymade business plans in their database.

- Covers a wide range of industries: from Abattoir Business Plan to Zen Practitioner Business Plan.

- The cost is $50 as of this writing. That makes it 3 cents per business plan (50/1500 = 0.03).

- They offer about 24 extra bonuses

I know I would be happy with the business plan templates that I could modify and add my own thoughts. I think it would be like instant soup. You have bought the basic ingredient, but you still need to provide a little bit more like hot water and a bowl.

Though I haven't tried the collection myself it looks quite good. I think this would be useful if you are in business school, early part of your career, or even a seasoned business man venturing into new areas.

Till next week and all the best with your business planning!

Sanjib Ahmad is a Product Consultant for <a target="_new" href="http://business.marc8.com/">Business.Marc8.com - Business Best Sellers</a>. You are free to use this article in its entirety as long as you leave all links in place, do not modify the content, and include the resource box listed above.]]>
      
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</entry>
<entry>
   <title>Magic Tricks - Book Reviews</title>
   <link rel="alternate" type="text/html" href="http://hiroseno.com/blog/03bookreviews/2007/05/magic_tricks_book_reviews.html" />
   <id>tag:hiroseno.com,2007:/blog/03bookreviews//40.1655</id>
   
   <published>2007-05-05T12:09:39Z</published>
   <updated>2008-04-08T01:48:14Z</updated>
   
   <summary>Since the 1950&apos;s, Coin Magic by J.B. Bob...</summary>
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      <![CDATA[Since the 1950's, Coin Magic by J.B. Bobo has been the standard work for magicians who either do, or want to do coin magic. It is an encyclopedic compilation of sleights, tricks and routines by the world's best coin magicians up till 1966, when the book was last updated.

Magic For Dummies by David Pogue is great if you're in search of a few new magic tricks and a good chuckle. A lot of ad-lib effects are contained in the book - stuff you can do anywhere with common items. Every chapter has something helpful. There are even replies given for frequent questions like "how did you do that?" and stuff you can say when you flub a trick.

David Ginn has written an instructive handbook, Clown Magic for the clown that wishes to put a touch of magic in his routine. Clown Magic is packed with techniques to unite the comedy and tricks of clowning with the delight of magic. No sleight of hand tricks are involved, the entertainment comes from the delivery and not from the tricks themselves. The book has a large number of photographs and drawings of brilliant tricks and routines using homemade props.

Commended by the Los Angeles Times as "the text that ... young magicians swear by," Mark Wilson's Complete Course in Magic is filled with step-by-step directions. The knowledge behind 300 skills is supplied by over 2000 illustrations, from basic card tricks to advanced levitation, together with suggestions for planning and staging a professional-quality magic show.

And finally there's Everybody's Magic, a compilation of easy-to-do magic tricks from thirty of the best-known magicians in the UK. Sixty stunts and magic tricks have been supplied, all intended for beginners. Even veteran magicians will take pleasure in the book as a lot of of the contributions will take them back to a few of the traditional tricks that got them started in magic in the first place.

======================================
Visit <a target="_new" href="http://www.magictricksonly.com">Magic Tricks Only</a>  for more articles and tips on
how to do magic tricks. You'll also find lots of other
magic tricks, street magic and card tricks resources
<a target="_new" href="http://www.magictricksonly.com">http://www.magictricksonly.com</a>
======================================]]>
      
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<entry>
   <title>Marone Memoirs: An Immigrant Story - Review By Amanda Evans</title>
   <link rel="alternate" type="text/html" href="http://hiroseno.com/blog/03bookreviews/2007/05/marone_memoirs_an_immigrant_st.html" />
   <id>tag:hiroseno.com,2007:/blog/03bookreviews//40.1656</id>
   
   <published>2007-05-05T12:09:39Z</published>
   <updated>2008-04-08T01:48:14Z</updated>
   
   <summary>Marone Memoirs ? An immigrant Story by a...</summary>
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      <![CDATA[Marone Memoirs ? An immigrant Story by author Sarah E. Lingley is the story of her great grandparents Raffaele and Rosa Marone and their voyage to freedom in America.  This book chronicles their journey and subsequent life in America.

Raffaele Marone, tired of his life in Laurenzana, Italy, travels to New York to begin a new life.  Raffaele continually travels between America and his homeland of Italy where he is to meet, fall in love with and marry Rosa.  His marriage is welcomed under the strict understanding that he does not take Rosa to live in America (the reasoning behind this comes from an incident in Rosa's childhood explained in the book).  This restriction is to be revoked later and both Raffaele, Rosa and their children immigrated to begin a new life in America.

The story portrayed in this book is that of the lives of Raffaele and Rosa Marone and that of their children.  Author Sarah E. Lingley with the help of Marone's living daughters recalls this story beautifully and reminds us all of family and family love.

Sarah Lingley has an extraordinary gift for story telling and keeps readers intrigued throughout this book.  Her attention to details is also outstanding.  This book is a definite must for anyone with a keen interest in family history or if it is just a love for reading you will enjoy this also.  This book is available from all leading book sellers including Amazon and Barnes and Noble.  You can also receive more information by visiting the website of the Author Sarah Lingley <a target="_new" href="http://themovingpen.com">http://themovingpen.com</a>

Amanda Evans is webmaster for <a target="_new" href="http://www.amandawrites.com">http://www.amandawrites.com</a> a website dedicated to helping others achieve their dreams of becoming writers.  You can subscribe to the free monthly newsletter Writers Passion.  Amanda Evans is also the author of the newly published &quot;From Those Death Left Behind&quot; a collection of poetry and stories describing the grief and emotions of a family that lost a member to suicide.  This book can be purchased at <a target="_new" href="http://www.lulu.com/content/120733">http://www.lulu.com/content/120733</a>]]>
      
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<entry>
   <title>The Hushed Willow - A review by Amanda Evans</title>
   <link rel="alternate" type="text/html" href="http://hiroseno.com/blog/03bookreviews/2007/05/the_hushed_willow_a_review_by.html" />
   <id>tag:hiroseno.com,2007:/blog/03bookreviews//40.1657</id>
   
   <published>2007-05-05T12:09:39Z</published>
   <updated>2008-04-08T01:48:14Z</updated>
   
   <summary>The Hushed Willow by Lorna Joy Knox nee ...</summary>
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      <![CDATA[The Hushed Willow by Lorna Joy Knox nee Ramsamugh is a collection of poetry that will stir your emotions as you embark on a rollercoaster ride through life.  As the title suggests the poetry contained in The Hushed Willow is that of emotions and feelings that are kept silent, feelings of sadness, loss, betrayal and hurt.  The author has an exceptional gift of portraying such vivid emotions in such few words and is a joy to read.  The words of her poetry flow together so gracefully with images from nature jumping up to meet you as you read.

This book takes us through the many adventures of life and recalls a multitude of emotions on its way.  Lorna Knox is an extremely talented poet who endeavours to portray so much in so few words.  Lorna uses modern free style poetry but maintains the constant rhythm necessary for great poetry.

Containing so many wonderful works of poetry it is quite difficult to choose a favourite or even favourites, however, one poem that really grabbed my attention was &quot;Despair&quot;, this poem contains very powerful emotions especially those in the second verse as the poet describes love as a dream.  I was also really taken by the poem &quot;Magic&quot;, a short and uplifting collection of words where I found myself smiling as I reached the end.  The last two lines of this poem really help to sum up this feeling ? &quot;To sit among a band, That will soothe me into never, never land.&quot;

At the end of this wonderful collection of poetry, Ms. Knox has concluded by giving us a taste of her other skills by including a short story titled &quot;Bound in Friendship --- The Story of Two Friends&quot;.  A remarkable story, well written that tests the boundaries of friendship in a light romantic story.

The Hushed Willow is a must for anyone with lust for poetry.  There is a poem for everyone in this book, if you've lived at all you will definitely find a poem to relate to.

Lorna Joy Knox nee Ramsamugh is also the author of &quot;Flames of a Rose&quot; which can be purchased from all major bookstores including Amazon and Barnes and Noble.

Amanda Evans is webmaster for <a target="_new" href="http://www.amandawrites.com">http://www.amandawrites.com</a> a website dedicated to helping others achieve their dreams of becoming writers.  You can subscribe to the free monthly newsletter Writers Passion.  Amanda Evans is also the author of the newly published &quot;From Those Death Left Behind&quot; a collection of poetry and stories describing the grief and emotions of a family that lost a member to suicide.  This book can be purchased at <a target="_new" href="http://www.lulu.com/content/120733">http://www.lulu.com/content/120733</a>]]>
      
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<entry>
   <title>Nice Girls Don?t Get the Corner Office 101 - A Book Summary</title>
   <link rel="alternate" type="text/html" href="http://hiroseno.com/blog/03bookreviews/2007/05/nice_girls_dont_get_the_corner.html" />
   <id>tag:hiroseno.com,2007:/blog/03bookreviews//40.1658</id>
   
   <published>2007-05-05T12:09:39Z</published>
   <updated>2008-04-08T01:48:14Z</updated>
   
   <summary>Dr. Frankel clearly identifies the commo...</summary>
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      <![CDATA[Dr. Frankel clearly identifies the common mistakes ?101 in all-that women commit unconsciously to sabotage their careers. This book provides revolutionary guides to help the women of today eliminate the girl-like behaviors they became accustomed with, which hold them back professionally.

How You Play the Game

Unfortunately, women are not as trained to participate in competitive sports. It is only recently that women started making their marks in this field. Thus, most women do not know the rules of the game of business. They simply do not know how to play it-and more importantly, how to win it.

Some of the common mistakes women commit as they play the game of business are: pretending it isn't a game; playing the game safely and within bounds; working hard; doing the what you want; avoiding office politics; being the conscience; protecting jerks; holding your tongue; failing to capitalize on relationships; and, not understanding the needs of your constituents.

How You Act

Being successful in the world of business is not only dependent on your knowledge of how to play it. It is also important to know how to act, professionally. Dr. Frankel enumerates some unlikely behaviors in the workplace that can be hard career busters.

These are: polling before making a decision; needing to be liked; not needing to be liked; not asking questions for fear of sounding stupid; acting like a man; telling the whole truth and nothing but the truth (so help you God); sharing too much personal information; being overly concerned with offending others; denying the importance of money; flirting; acquiescing to bullies; decorating your office like your living room; feeding others; offering a limp handshake; being financially insecure; and, helping.

How You Think

Changing the way you think can greatly impact a change in your career. Note the beliefs and thought patterns you learn early in girlhood that you need to reconsider and then eventually forget.

Some of these are: making miracles; taking full responsibility; obediently following instructions; viewing men in authority as father figures; limiting your possibilities; ignoring the quid pro quo (something that's exchanged in return for something else); skipping meetings; putting work ahead of your personal life; letting people waste your time; prematurely abandoning your career goals; ignoring the importance of network relationships; refusing perks; making up negative stories; and, striving for perfection.

How You Brand and Market Yourself

Marketing oneself is as important as marketing a specific brand. Think of yourself as a brand that's needs to be marketed effectively. Alongside these come some important points that women need to particularly remember.

The following are some mistakes to avoid in marketing yourself: falling to define your brand; minimizing your work or position; using only your nickname or first name; waiting to be noticed; refusing high-profile assignments; being modest; staying in you safety zone; giving away your ideas; working in stereotypical roles or departments; ignoring feedback; and, being invisible;

How You Sound

Put special attention to your choice words, tone of voice, speed of speech and thought organization process. These usually matter more than the content of your speech. An articulately delivered speech will help you be branded as knowledgeable, confident and competent. Remember, how you sound comprises 90% of your credibility.

Take note of these common mistakes: couching statements asquestions; using preambles; explaining; asking permission; apologizing; using minimizing words; using qualifiers; not answering the question; talking too fast; the inability to speak the language of your business; using nonwords; using touchy-feely language; sandwich-effect; speaking softly; speaking at a higher-than-natural pitch; trailing voice mails; failing to pause or reflect before responding.

How You Look

There is this common notion that &quot;the best and the brightest are rewarded with promotions and choice assignments.&quot; This is entirely wrong. Those who are competent enough, sound and look good are the ones who

move forward in their careers. Statistically, research shows that 55% of your credibility comes from how you look; 38% from how you sound; and, only 7% from what you actually say.

Carry yourself properly by avoiding these mistakes: smiling inappropriately; taking up too little space; using gestures inconsistent with your message; being over- or underanimated; tilting your head; wearing inappropriate makeup; wearing the wrong hairstyle; dressing inappropriately; sitting on your foot; grooming in public; sitting in meetings with your hands under the table; wearing your reading glasses around your neck; accessorizing too much; and, failing to maintain eye contact;

How You Respond

It is important to know how to respond to the ways others treat you. And some of the common pitfalls women do as a response to a certain gesture are as follows:

Internalizing messages; believing others know more than you; taking notes, getting coffee, and making copies; tolerating inappropriate behavior; exhibiting too much patience; accepting dead-end assignments; putting the needs of others before your own; denying your power; allowing yourself to be the scapegoat; accepting fait accompli (irreversible or predetermined decisions); permitting others' mistakes to inconvenience you; being the last to speak; playing the gender card; tolerating sexual harassment; and, crying.

By: Regine P. Azurin and Yvette PantillaRegine Azurin is the President of BusinessSummaries.com, a company that provides business book summaries of the latest bestsellers for busy executives and entrepreneurs.

<a target="_new" href="http://www.bizsum.com">http://www.bizsum.com</a> "A Lot Of Great Books....Too Little Time To Read" Free Book Summaries Of Latest Bestsellers for Busy Executives and Entrepreneurs

Mailto: mailto:freearticle@bizsum.com 
BusinessSummaries is a BusinessSummaries.com service.

(c) Copyright 2001- 2005, BusinessSummaries.com - Wisdom In A Nutshell]]>
      
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<entry>
   <title>Execution - A Book Summary</title>
   <link rel="alternate" type="text/html" href="http://hiroseno.com/blog/03bookreviews/2007/05/execution_a_book_summary.html" />
   <id>tag:hiroseno.com,2007:/blog/03bookreviews//40.1659</id>
   
   <published>2007-05-05T12:09:39Z</published>
   <updated>2008-04-08T01:48:14Z</updated>
   
   <summary>You&apos;ve got the bright ideas and the smar...</summary>
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      <![CDATA[You've got the bright ideas and the smart people, and the market is just ready for you. But why hasn't your business taken off as you predicted? Maybe the problem is in your execution. What does it really take to get a business going? You need the right people combined with realistic strategies to create effective operating procedures. Let Larry Bossidy and Ram Charan tell you how.

A business leader's most important job is the execution of plans, the &quot;detail work,&quot; making sure that the staff is getting results. This is the sort of responsibility that cannot be delegated. It is the leader's primary duty to see that every member of the team is carrying out his part of the big plan to ensure the whole company's success. There are no excuses for failure: the market will always be tough. What spells the difference between successes and failures is the ability to execute plans.

Too often, too much intellectualizing and philosophy occurs at the planning level. The leaders are busy with their dreams and plans for success but there is little focus on implementation, thus the promised result is not delivered. The emphasis on execution as an integral part of thebusiness process has not received enough attention in terms of accumulated knowledge and literature.

The Building Blocks of Execution

The Leader's Seven Essential Behaviors

1. Know Your People and Your Business.

2. Insist on Realism.

3. Set Clear Goals and Priorities.

4. Follow Through.

5. Reward the Doers.

6. Expand People's Capabilities through Coaching.

7. Know Yourself.

Creating the Framework for Cultural Change

You can't just institute changes for the sake of shaking things up at your company. Your changes must be geared towards getting results. Be specific: what sort of behavior is acceptable in your company? What's unacceptable? Change must begin at the top-level, to set an example down the line. Don't just expect it to happen either. Reward successful implementation of your plans to instigate change.

The Job No Leader Should Delegate-Having the Right People in the Right Jobs

Hiring the right people is as important as planning ahead; you need people who are not only capable, but also full of potential for growth as your business expands. Take time to focus on your staff, because in effect your business is in their hands. Take time to develop your staff's leadership capabilities so that they can bring results to your plans and visions. Assess individual capabilities and determine if you can further develop your employee through training, coaching and exposure, or if he's better off elsewhere. If you can properly develop your people, you should be able to fill top administrative posts from within. Hire a talented person and she will hire a talented person.

The Processes of Execution

A. Linking People to Strategy and Operations

Break your strategy down into manageable near-, medium- and long-term goals. Determine kinds of skills you need for the upcoming goals and start laying the foundations early. Then design an action plan for each step of your big plan.

B. Developing the Leadership Pipeline Through Continuous    Improvement, Succession Depth and Reducing Retention Risk

Meeting your goals depends on the quality of the people you have. Assess today those who can be leaders in the future through the following: The Leadership Assessment Summary, The Continuous Improvement Summary, Succession Depth, and Reducing Retention Risk Analysis.

C. Dealing with Non-performers

Non-performers are people who aren't meeting their established goals. This does not mean that they're unqualified or incapable. It just means they aren't performing at the level required for your company's success. Sometimes you just need to coach a person to get them better acquainted with a job. Sometimes they just need to be transferred to another division or responsibility that's better suited to their capabilities. Other times there's no choice but to let him go. However, do so in a manner that allows the person to keep his dignity.

D. Linking HR to Business Results

The role of the HR department in a company is different now. The HR function must set out to fill the positions that are and will be important as projects and plans progress over the upcoming months-even years. Use the HR division to keep track of your company's top people across the whole organization, to see who can be groomed, or even promoted already, for key positions. HR should not only be able to assess people in their current jobs but also the people below them-if one person is to be promoted, someone should be adequately qualified to fill the upcoming void.

Examine all your strategies and determine the sorts of skills you need for these plans. If you can't develop the right people in time, determine if you need to hire from outside. Identify which jobs are critical, and which ones will be critical down the line. Are they filled with the right people? Monitor also the top positions in the company and spell out criteria for filling them. If there is a sudden vacancy, is there someone you haven't considered who might be more than qualified? If you know your people and their capabilities, filling the vacancy should be a small problem, especially if you've done your job in developing them for leadership.

The Importance of Hows

Even brilliant strategies are bound to fail if not grounded in realities-regarding the competition, the capabilities of the company's own people, the market, the product offerings. When creating strategies, consider not only the current realities of all relevant factors, but also unexpected-if unlikely-turns of events. There must always be backup plans, or at least people who can quickly think up alternative plans to make the best of a botched situation. Adaptability to change should always be a consideration: constantly review your plan to see if it is being executed properly, if current and future steps are still feasible, and if the people in charge are still getting results.

Building the Operating Plan

1. Set the targets: Keep your targets realistic. Base them on track records and histories.

2. Develop action and contingency plans: Study the possible outcomes that might leave the company most vulnerable and base your contingency plan on that. In other words, plan for the worst.

3. Get agreement and closure from all participants: Communicate agreed-upon goals to the people concerned after the meeting, to reiterate your expectations and what they promised to deliver.

Outcomes of the Operations Process

Think carefully: what does your business want to achieve? Think of this vis-Evis what your company is likely to achieve. Watch how the operations affect your company, especially for the need to reallocate resources. Conduct quarterly reviews to see if you're still on track, who's keeping you there, and if you should even be there in the first place.

By: Regine P. Azurin and Yvette PantillaRegine Azurin is the President of BusinessSummaries.com, a company that provides business book summaries of the latest bestsellers for busy executives and entrepreneurs.

<a target="_new" href="http://www.bizsum.com">http://www.bizsum.com</a>"A Lot Of Great Books... Too Little Time To Read" Free Book Summaries Of Latest Bestsellers for Busy Executives and Entrepreneurs

Mailto: mailto:freearticle@bizsum.com 
BusinessSummaries is a BusinessSummaries.com service. 
(c) Copyright 2001- 2005 ,BusinessSummaries.com - Wisdom In A Nutshell]]>
      
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<entry>
   <title>Turbo Strategy - A Book Summary</title>
   <link rel="alternate" type="text/html" href="http://hiroseno.com/blog/03bookreviews/2007/05/turbo_strategy_a_book_summary.html" />
   <id>tag:hiroseno.com,2007:/blog/03bookreviews//40.1660</id>
   
   <published>2007-05-05T12:09:39Z</published>
   <updated>2008-04-08T01:48:14Z</updated>
   
   <summary>Businesses are run mostly on auto-pilot ...</summary>
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      <![CDATA[Businesses are run mostly on auto-pilot and any problem areas are only dealt with when they are already critical, but by then it may already be too late. Most business managers are too busy with the day-to-day work to sit back and look at the business critically in terms of its context and the direction it is going. Brian Tracey's Turbo Strategy provides a checklist of areas that should be regularly examined by all businesses to ensure that it remains on the right path towards success and profitability.

In the book, the author introduces practical techniques that will help you come up with strategies and more importantly turn up profit quickly:

1. The answers have changed ? most businesses operate the way they do because they are &quot;tried&quot; strategies, not because it is efficient and profitable.

2. Flexibility is essential ? from time to time, it is important to take a step back and reevaluate the situation, then do something about it.

3. The one true measure ? two basic questions you need to ask everyday &quot;What is working?&quot; and &quot;What is not working?&quot;

Conduct a Basic Business Analysis

Whenever you go in for a complete medical exam, the doctors and nurses follow a set procedure. In the same way, there are basic business examination questions that you need to ask and answer continuously to determine the overall health of your organization. Remember the following:

a. The Customer as Centerpiece.

b. Determine What You Sell.

c. Define Your Competitor.

d. Set Clear Goals.

Design Your Ideal Future

Practice Idealization. To do this you must think of what your company would look like five years from now if everything were perfect. Then think in terms of possibilities. Are the goals you set achievable in five years?

Create a Mission Statement and Determine Your Values

A mission statement is essential to an organization because it gives meaning and purpose to the people in their daily activities and work. It inspires loyalty, commitment and become a key factor when making business decisions and when you are clear then you can easily revisit your mission statement and follow its guidelines.

Select the Right People

The two key qualities in finding the best people are that they can be counted on to get the job done well and to get it done on time. Another quality is that they should be good team players.

Market More Effectively

The four essential elements of marketing are: specialization, differentiation, segmentation, and concentration. All marketing elements are important but you should constantly evaluate what you are doing. Remember that the market is changing and changing fast! You may have to change one of your strategies or more than one at the same time.

Analyze Your Competition

You have to know your competition. You have to find out why the customers buy from them, what values and benefits do they get from buying from them. The biggest mistake you can make is to belittle your customers. You have to study them and learn from them.

Three Potential Areas of Superiority

1. Operational Excellence

2. Lead the Field

3. Be Close to the Customer

Change your Marketing Mix

1. Product ? define your product or service in terms of what it &quot;does&quot; for your customers.

2. Price ? be open to the possibility that you may have priced your products or services wrong.

3. Promotion ? this encompasses everything you do in the process of marketing, advertising and sales.

4. Place ? this is the location where the sale of your product takes place.

Position Your Company for Success

Social proof is a major influencing factor to determine whether or not people buy your products or services. Your reputation is the value that people will pay for. Building a brand trust requires personal experiences by people with your products or services. It is very much like a personal reputation that takes a long time to build but can be damaged or destroyed overnight with bad decisions.

Develop Strategic Business Units

The strategic business unit concept revolutionized multi-product or multi-service businesses; each of the products is grouped with similar products or services in different ways. The starting point of implementation is to have someone specifically responsible for the operations and results of the unit. To make this work, you begin by drawing up a complete business plan that would include sales revenue, costs and profitability.

Sell More Effectively The fact is that 80 percent of your markets have not yet been approached by your salespeople. No one has told them about you. Your business could be probably being selling twice as much if you could just find out how to sell it to them.

Eliminate the Bottlenecks

There are two important steps that you need to take. First, decide on your specific business goals; make them clear, measurable and time-bounded. The next step is asking the question: &quot;why am not in that goal already?&quot;

Reengineer Your Company

To simplify and streamline your operations so that it is more efficient, faster and more effective and therefore more profitable, you have to reduce the number of steps in each process. You have to simplify the processes and make faster and better decision.

Pump Up Your Profits Conduct a complete profit analysis on every product. You must also remember that labor has a real &quot;opportunity&quot; cost along with other use of other resources especially in a multi-product or multi-services business.

Focus on Results

All your customers care about is results. They do not care much about your problems with your people, products, processes or any other aspects of your business.

There are four questions that customers answer before buying the product or service. These are:

What does it cost?

What do I get for the money?

How fast do I get the benefits you promise?

How sure can I be that I will get those benefits?

Seven Steps to Personal Performance

Step 1: Set clear, specific, written goals for each important area of your business. Make them measurable and time-bound.

Step 2: Make a list of activities before you begin a day, put it on paper. The best time to do this is before you go to bed so the subconscious mind can work on your list as you sleep.

Step 3: Set priorities on the list you made. Apply the 80/20 rule and select the top 20 percent of your tasks to work on.

Step 4: Practice creative procrastination. Since there are only 24 hours in a day, decide in advance which of those tasks have little value or importance can you do away with.

Step 5: Select the one most important job and have the discipline to accomplish that first thing.

Step 6: Practice single-handling with the most important task you have identified. Resolve to work on it until it is resolved.

Step 7: Develop a sense of urgency. The faster you move, the more work you get done and the better you feel. This will create momentum.

By: Regine P. Azurin and Yvette Pantilla
Regine Azurin is the President of BusinessSummaries.com, a company that provides business book summaries of the latest bestsellers for busy executives and entrepreneurs.

<a target="_new" href="http://www.bizsum.com">http://www.bizsum.com</a>
 "A Lot Of Great Books....Too Little Time To Read" Free Book Summaries Of Latest Bestsellers for Busy Executives and Entrepreneurs

Mailto: mailto:freearticle@bizsum.com 
BusinessSummaries is a BusinessSummaries.com service.

(c) Copyright 2001- 2005, BusinessSummaries.com - Wisdom In A Nutshell]]>
      
   </content>
</entry>
<entry>
   <title>Primal Leadership - A Book Summary</title>
   <link rel="alternate" type="text/html" href="http://hiroseno.com/blog/03bookreviews/2007/05/primal_leadership_a_book_summa.html" />
   <id>tag:hiroseno.com,2007:/blog/03bookreviews//40.1661</id>
   
   <published>2007-05-05T12:09:39Z</published>
   <updated>2008-04-08T01:48:14Z</updated>
   
   <summary>Primal leadership takes center stage in ...</summary>
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      <![CDATA[Primal leadership takes center stage in this book. This concept goes beyond the set of conventional competencies on the making of a leader. Beyond bottom line figures, this book takes a leap forward with the concept of primal leadership through a keen and in-depth understanding of emotional intelligence and its link to leading and building emotionally intelligent organizations.

The authors explore the idea of leadership as an emotional function. They propose that the fundamental task of a leader is to create resonance at work, thereby unleashing positive traits and attributes in people. Emotionally intelligent leaders bring organizational success to the fore because they inspire, motivate and foster commitment in people.

Harness the power of primal leadership in this book and bring out the emotionally intelligent leader in you.

Primal Dimension of Leadership

The use of emotion in leadership functions is a primal task that sets leaders apart. Great leaders move people by channeling emotions in the right direction, whether it is in formulating corporate strategy in the boardroom or a series of action items in the shop floor.

Resonance Effect

The positive channeling of emotions that empowers people to be top performers is called resonance. The culture of resonance brings out the best in people. On the other hand, when leaders negatively drive emotions dissonance is created. Dissonance is not conducive to harmonious working relationships as it can undermine people's potentials.

Key to Primal Leadership

Emotional intelligence is the foundation of making primal leadership work. An emotionally intelligent leader knows how to handle himself and his relationship with the people he works with in order to drive up performance.

Good Moods, Good Work

A good mood is essential for a team to function effectively. It is crucial for a leader to foster positive working relationships because emotional conflicts in a group can hamper a team's performance.

A study of CEOs from Fortune 500 companies revealed that positive overall mood of top management people leads to better cooperation and better business performance. This argument takes the view that it is top management that creates the conditions for workers to work well.

Resonant Leader

For emotionally intelligent leaders, resonance comes naturally in their dealings with people. Their actions reinforce synchrony within their team and within the organization. The strength of an emotionally resonant leader lies in the emotional bond he forms which allows people to collaborate with each other even in the face of change and uncertainty.

Four Dimensions of Emotional Intelligence

The creation of resonance is a hallmark of primal leadership that can only be fostered by emotionally intelligent leaders. For a leader to promote prime resonance in a group, it is important to understand the four EI competencies. Interestingly, these competencies are not innately inherent but are learned abilities. According to research, an effective leader typically demonstrates at least one competence among the four dimensions.

1. Self-Awareness

2. Self-Management

3. Social Awareness

4. Relationship Management

Approaches to Leadership in a Nutshell

1. Visionary

2. Coaching

3. Affiliative

4. Democratic

5. Pacesetting

6. Commanding

The Five Discoveries of Self-Directed Learning

1. First Discovery: My ideal self ? Who do I want to be?

2. Second Discovery: My real self ? Who am I? What are my strengths and gaps?

3. Third Discovery: My learning agenda ? How can I build on my strengths while reducing my gaps?

4. Fourth Discovery: Experimenting with and practicing new behaviors, thoughts, and feelings to the point of mastery.

5. Fifth Discovery: Developing supportive and trusting relationships that make change possible.

Final Notes

Primal leadership is anchored on emotions. These emotions have underlying neurological explanations to them such as the open loop system. Thus, a leader must work hard to obtain emotional intelligence competencies that will make him a resonant leader because resonance is the key to primal leadership.

A resonant leader builds a culture of resonance by emonstrating emotionally intelligent abilities that permeate throughout the organization. A resonant leader aims to live a resonant life for him and his people in order to make resonant work. It is this kind of work that builds an emotionally intelligent organization ? a kind of organization that can survive the changing business climate because it has built-in processes that can sustain change.

By: Regine P. Azurin and Yvette Pantilla

Regine Azurin is the President of BusinessSummaries.com, a company that provides business book summaries of the latest bestsellers for busy executives and entrepreneurs.

<a target="_new" href="http://www.bizsum.com">http://www.bizsum.com</a> "A Lot Of Great Books....Too Little Time To Read" Free Book Summaries Of Latest Bestsellers for Busy Executives and Entrepreneurs

Mailto: mailto:freearticle@bizsum.com

BusinessSummaries is a BusinessSummaries.com service.

(c) Copyright 2001- 2005, BusinessSummaries.com - Wisdom In A Nutshell]]>
      
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<entry>
   <title>Ideas Are Free - A Book Summary</title>
   <link rel="alternate" type="text/html" href="http://hiroseno.com/blog/03bookreviews/2007/05/ideas_are_free_a_book_summary.html" />
   <id>tag:hiroseno.com,2007:/blog/03bookreviews//40.1662</id>
   
   <published>2007-05-05T12:09:39Z</published>
   <updated>2008-04-08T01:48:14Z</updated>
   
   <summary>Without great ideas, no organization can...</summary>
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      <![CDATA[Without great ideas, no organization can stay afloat, much less flourish. Managers and top executives are constantly struggling to come up with big ones ? creative marketing strategies, ingenious cost-cutting schemes and other corporate solutions that will save time and money and improve productivity. But what few of them realize is that right under their noses is a virtually limitless source of valuable ideas ? ideas that can revolutionize their company and help bring substantial and sustainable competitive advantage. These great ideas come, surprisingly, from the lowest point of the corporate food chain ? from the frontline employees who do the &quot;dirty&quot; work and who therefore see a lot of problems and opportunities that their managers do not.

Employee ideas are a lot more valuable than most managers think. More importantly, they can be had virtually for free, if you know how. This book teaches the most effective methods for tapping this &quot;hidden&quot; resource, based on extensive research in more than 300 organizations around the world. It offers precise techniques for setting up an idea management system that can empower your people, transform your organization and make you a much more effective leader.

The Idea Revolution

In traditional companies there are two distinct types of workers:

1. The thinkers ? the supervisors, managers and other executives; and

2. The doers ? the frontline employees.

The rationale behind this division is that regular workers are not capable of the kind of critical thinking needed for problem solving and strategy formulation, and therefore they should not participate in brainstorming.

The Idea Revolution invites you to break free from this old, limiting thinking pattern and to change the rules, because the truth is that although your frontline workers  may indeed not have the knack for strategic planning, they do possess other, equally valuable type of knowledge ? detailed, practical information about the company's daily operations, and common sense. Because they are actually where the action is, so to speak, they see a lot of things that you do not ? what the customers really need, what machines are not working, what is being wasted. And often they know what to do to make things better.

The only thing you need to do is to ask and to welcome, not discourage, their ideas.

Why Employee Ideas are Important

In most organizations only the first type of knowledge is encouraged. The other kind is not only discouraged, but actually suppressed. But actually both are needed to run an efficient company. Managers and employees need to cooperate, to contribute what they know in order to come up with workable solutions and significant improvements.

Managers and supervisors can tend to generalize issues and gloss over certain details, while employees who work directly with what is causing the problem know exactly what is wrong and what should be done about it. Their knowledge of the problem is direct and intimate, and they can provide accurate solutions. They know things by experience, not by theory.

The Power of Small Ideas

Big ideas are always more attractive ? they are splashier, grander, always more promising. Managers are therefore more likely to weed out &quot;small&quot; ideas and go for the really big ones, the &quot;home runs&quot; ? those that could help generate millions of dollars in revenue or topple the competition, instantly. But when it comes to ideas, small does not always mean ineffective or weak. In fact, in organizations it is often smarter to focus on small ideas rather than on big ones.

Idea Management

As simple as it sounds, getting and using employee ideas to improve your organization's performance entails a lot of planning, preparation and hard work. Two crucial issues that you would have to deal with are:

? How can the employees be encouraged or motivated to come up with so many ideas?

? Who has time to deal with all of them?

After all, once the ideas start pouring in, they would each have to be evaluated, and then implemented. These are non-value adding tasks that can take up all of your valuable time. The only way you can effectively manage employee ideas is by setting up a good idea system, one that will make the process, which can become messy, organized and productive.

Profound Change

By encouraging the free flow of ideas, you will have the opportunity to bring about a profound transformation within your organization, one that could not only boost its overall performance, but would also liberate the people who work within it.

Idea systems have the power to change the very culture of an organization, by bringing about more trust, respect, openness, commitment and harmony among its people.

When employees see that their ideas are valued, their attitudes change, from one of detachment and frustration to involvement and fulfillment. This not only uplifts the quality of their lives, but also brings about real growth in the organization.

By: Regine P. Azurin and Yvette Pantilla

Regine Azurin is the President of BusinessSummaries.com, a company that provides business book summaries of the latest bestsellers for busy executives and entrepreneurs.

<a target="_new" href="http://www.bizsum.com">http://www.bizsum.com</a> "A Lot Of Great Books....Too Little Time To Read" Free Book Summaries Of Latest Bestsellers for Busy Executives and Entrepreneurs

Mailto: mailto:freearticle@bizsum.com

BusinessSummaries is a BusinessSummaries.com service.

(c) Copyright 2001- 2005, BusinessSummaries.com - Wisdom In A Nutshell]]>
      
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